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Summary

Marketing manager with more than 3 years of experience in eCommerce sector . Successful in acquisition of new users and brand building through digital marketing activities (email-marketing in Mailchimp, PPC, SEO, advertising in Facebook, Youtube and blogs, Hubspot marketing automation). Proven skills in strategic planning, marketing analytics and extracting insights from given data. Experienced in intercultural communication within working teams and with external partners. 

Work experience

January 2017Now

Marketing Manager for Russia

Ve Interactive
  • lead generation through multiple channels (social media, white papers, paid search);
  • Integration of marketing analytics system into Hubspot and regular analytics reports by channels;
  • content creation and curation on social media platforms and the website (ebooks, infographics, articles, blog posts, press releases);
  • translation of the website and marketing collaterals;
  • creation of presentations for sales pitches: turning data into insights for cases;
  • improvement of the website metrics;
  • planning and execution of email-marketing strategy for lead generation and building relationships with existing clients;
  • organization of participation in e-commerce events: exhibitions, conferences, webinars.

Achievements:

  • Increased monthly lead generation by 3X.
  • KPI achievement by 180% for ECOMExpo exhibition (Focus on emotional assets of the brand resulted in better response rate from leads and their conversion).
  • Emails Open Rate >30%, Click Rate >3.5%.
  • Increased Facebook posts reach and engagement by 10X.
Nov 2013Jul 2015

Digital Marketing Manager

Kopikot (part of the Bonusbay Group in Helsinki)
  • brand building through online and offline marketing campaigns;
  • content creation and curation across digital marketing platforms;
  • online-marketing performance analysis;
  • managing ou  account in affiliate-marketing networks: leading online campaigns for shops;
  • developing and sustaining relationships with partners (online shops) and affiliate networks;
  • strategic email-marketing planning and composition of templates.    

Achievements: 

  • Increased number of Kopikot.ru users - from 10000 to 200000.
  • Growth of sales volume by 10X at Kopikot.ru.

Jan 2013Aug 2013

Content and Social Media Executive

bab.la Gmbh Hamburg
  • quality management of the Russian version of the bab.la website;
  • translation of the content into Russian;
  • analyzing the competition including backlink-analysis for SEO as well as other link-building activities.
  • writing of language and culture-related articles for the bab.la language blog Lexiophiles.com;
  • coordinating and publishing articles of other authors and communicating with the user community;
  • composing and publishing of press releases.

Achievements: 

  • Increased number of visitors on the Russian bab.la page from 150000 to 300000.
  • Most popular articles got around 1000 clicks in a week.

Dec 2011Jan 2013

Team Member and Team Leader of the projects

AIESEC

Team Member of the projects "Open Yourself" and "Reception Team", Team Leader of the "Educational Project"

  • organization of professional internships in linguistic schools 
  • development of content strategies for engagement with both linguistic schools and interns.

      Education

      Sep 2015Sep 2016

      Master of Science

      Oxford Brookes University

      Marketing (with Distinction)

      Sep 2008Jul 2011

      Specialist 

      Kuban State University

      Language Interpretation and Translation in Management (with Distinction)

      Certifications

      Aug 2016 no date

      IDM Certificate in Direct and Digital Marketing

      The Institute of Direct and Digital Marketing

      Credit in examination

      Sep 2015Sep 2016

      John Henry Brookes Scholarship

      Oxford Brookes University
      Jan 2011Jan 2012

      "Oxford Russia Fund" Scholarship

      Oxford Russia Fund, UK