Marketing Manager for Russia
- lead generation through multiple channels (social media, white papers, paid search);
- lead nurturing down the funnel to sales;
- Integration of marketing analytics system into Hubspot and regular analytics reports by channels;
- content creation and curation on social media platforms and the website (ebooks, infographics, articles, blog posts, press releases);
- translation of the website and marketing collaterals;
- creation of presentations for sales pitches;
- improvement of the website metrics;
- planning and execution of email-marketing strategy for lead generation and building relationships with existing clients;
- organization of participation in e-commerce events: exhibitions, conferences, webinars.
- Increased monthly lead generation by 3X.
- Increased website traffic by 25%.
- KPI achievement by 180% for ECOMExpo exhibition (Focus on emotional assets of the brand resulted in better response rate from leads and their conversion).
- Emails Open Rate >30%, Click Rate >3.5%.
- Increased Facebook posts reach and engagement by 10X.