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Summary

Marketing specialist with more than 3 years of experience. Successful in acquisition of new users and brand building through digital marketing activities (email-marketing in Mailchimp, PPC, SEO, advertising in Facebook, Youtube and blogs). Proven skills in copywriting and content-marketing. Experienced in intercultural communication within working teams and with external partners. Recent Oxford Brookes graduate with MSc Marketing degree.

Work History

Nov 2013Jul 2015

Digital Marketing Manager

  • brand building through online and offline marketing campaigns;
  • content creation and curation across digital marketing platforms;
  • online-marketing performance analysis;
  • managing Kopikot account in affiliate-marketing networks;
  • developing and sustaining relationships with partners (online shops) and affiliate networks;
  • strategic email-marketing planning and composition of templates.    

Achievements: 

  • Increased number of Kopikot.ru users - from 10000 to 200000.
  • Growth of sales volume by 10 times at Kopikot.ru.

Jan 2013Aug 2013

Content and Social Media Executive

  • quality management of the Russian version of the bab.la website;
  • translation of the content into Russian;
  • analyzing the competition including backlink-analysis for SEO as well as other link-building activities.
  • writing of language and culture-related articles for the bab.la language blog Lexiophiles.com;
  • coordinating and publishing articles of other authors and communicating with the user community;
  • composing and publishing of press releases;
  • users support.

Achievements: 

  • Increased number of visitors on the Russian bab.la page from 150000 to 300000.
  • Most popular articles got around 1000 clicks in a week.

Dec 2011Jan 2013

Team Member and Team Leader of the projects

Team Member of the projects "Open Yourself" and "Reception Team", Team Leader of the "Educational Project"

  • organization of professional internships in linguistic schools;
  • development of content strategies for engagement with both linguistic schools and interns;
  • selection of new interns;
  • organization of intern's work, accommodation and cultural program.
      Feb 2012Apr 2012

      Organizing Committee Member Intern

      • organization of the International building forum "YUGBUILD";
      • communication with partners and visitors;
      • interpretation for international partners.
      • translations for marketing department.

      Education

      Oxford Brookes University

      Sep 2015Sep 2016

      Master of Science

      Marketing 

      Sep 2008Jul 2011

      Specialist 

      Language Interpretation and Translation in Management (with Distinction)

      Certifications

      The Institute of Direct and Digital Marketing

      Aug 2016 no date

      IDM Certificate in Direct and Digital Marketing

      Credit in examination

      Oxford Brookes University

      Sep 2015Sep 2016

      John Henry Brookes Scholarship

      Scholarship winner

      The British Council

      Oct 2014Oct 2016

      IELTS

      Overall score: 8.0 (Proficient) out of 9.0 (highest score)

      Oxford Russia Fund, UK

      Jan 2011Jan 2012

      "Oxford Russia Fund" Scholarship

      Scholarship winner

      Languages

      Russian

      Native proficiency

      English

      Full professional proficiency

      German

      Professional working proficiency

      Other Accomplishments

      • Winner of the National Academic Conference at the Kuban State University (Marketing).
      • Winner of the National Academic Conference at the KSU (Knowledge Management).
      • The 2nd place at the National Academic Conference at the KSU (Marketing).
      • Winner of the Regional English Language Contest in the senior year of High School.