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Summary

Marketing manager with  5+ years of experience. Successful in acquisition of new customers  and brand building through digital marketing  activities (SEA, Facebook Paid Ads, Display Ads, email-marketing, SEO, Hubspot marketing automation, Google Analytics, A/B testing). Experienced in intercultural communication within working teams and with external partners. 

Work experience

Nov 2017Now

Content Marketer for Russia (remote)

Ten Lifestyle Group (London, UK)
  •  content translation and curation for the digital self-service platform for clients;
  • introducing the digital platform to the Russian market.
Jan 2017Jun 2017

Marketing Manager for Russia

Ve Interactive (London, UK)
  • lead generation through multiple channels  paid search - Google Adwords, Yandex.Direct, Facebook Ads, social media, white papers);
  • lead nurturing down the funnel to sales;
  • organization of participation in e-commerce events
  • integration of marketing analytics system into Hubspot and regular analytics reports by channels;
  • content creation and curation on social media platforms and the website (ebooks, infographics, articles, blog posts, press releases);
  • translation of the website and marketing collaterals;
  • creation of presentations for sales pitches;
  • improvement of the website metrics;
  • planning and execution of email-marketing strategy

Achievements:

  • Increased monthly lead generation by 3X.
  • Increasewebsite traffic by 25%.
  • KPI achievement by 180% for ECOMExpo exhibition (Focus on emotional assets of the brand resulted in better response rate from leads and their conversion).
  • Emails Open Rate >30%, Click Rate >3.5%.
  • Increased Facebook posts reach and engagement by 10X.
Aug 2015Now

Marketing Manager (remote)

Turboservice (Krasnodar, Russia)
  • customer Acquisition through email-marketing and PPC;
  • creating content for sales presentation, email commercial offers;
  • building and sustaining long-term relationships with clients.
Nov 2013Jul 2015

Digital Marketing and Account Manager

Kopikot/Starcode (Bonusway in Finland)(Krasnodar, Russia)
  • brand building and lead generation through online marketing campaigns (Facebook Paid Ads, Display Ads, collaborations with bloggers, email-marketing);
  • collaborations with the most popular Youtube and lifestyle bloggers;
  • managing our account in affiliate-marketing networks: leading online campaigns for shops;
  • online-marketing performance analysis (Google Analytics);
  • developing and sustaining relationships with affiliate networks and shops;
  • strategic email-marketing planning and composition of templates.    

Achievements: 

  • Increased number of Kopikot.ru registered users - from 10000 to 200000.
  • Growth of sales volume by 10X at Kopikot.ru.

Jan 2013Aug 2013

Content and Social Media Executive

bab.la Gmbh (Hamburg, Germany)
  • SEO optimization of the Russian version of bab.la website;
  • translation of the content into Russian;
  • link-building activities (partnership exchanges, moderation of links in the content); 
  • writing of language and culture-related articles for the bab.la language blog Lexiophiles.com;
  • coordinating and publishing articles of other authors and communicating with the user community;
  • composing and publishing of press releases

Achievements: 

  • Doubled number of visitors on the Russian bab.la page (to 300000)
  • Most popular articles got around 1000 clicks in a week.

Jul 2012Jan 2014

Marketing Executive (remote)

Turboservice (Krasnodar)
  • customer acquisition through email-marketing, PPC and calls;
  • nurturing leads up to sales.

Education

Certifications

Aug 2016 no date

IDM Certificate in Direct and Digital Marketing

The Institute of Direct and Digital Marketing

Credit in examination

Sep 2015Sep 2016

John Henry Brookes Scholarship

Oxford Brookes University
Jan 2011Jan 2012

"Oxford Russia Fund" Scholarship

Oxford Russia Fund, UK

Volunteer experience

Dec 2011Jan 2013

Team Leader of the "Educational Project"

AIESEC Krasnodar
  • organization of professional internships at linguistic schools.
Aug 2012Oct 2012

Intern for Global Community Development Programme

AIESEC Hamburg
  • teaching economics and English at school ("Around the world" project).