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Summary

Marketing manager with  5+ years of experience. Successful in acquisition of new customers  and brand building through digital marketing  and offline marketing activities (PPC, email-marketing in Mailchimp, events, SEO, collaborations with popular Youtube bloggers, Hubspot marketing automation,). Proven skills in organizing events (exhibitions, seminars) and building meaningful relationships with partners and clients. Experienced in intercultural communication within working teams and with external partners. 

Work experience

November 2017Now

Content Marketer for Russia

Ten Lifestyle Group
  •  content translation and curation for the digital self-service platform for clients;
  • introducing the digital platform to the Russian market.
January 2017June 2017

Marketing Manager for Russia

Ve Interactive
  • lead generation through multiple channels  (paid search - Google Adwords, Yandex.Direct, Youtube, social media, white papers);
  • lead nurturing down the funnel to sales;
  • organization of participation in e-commerce events: exhibitions, conferences, webinars.
  • integration of marketing analytics system into Hubspot and regular analytics reports by channels;
  • content creation and curation on social media platforms and the website (ebooks, infographics, articles, blog posts, press releases);
  • translation of the website and marketing collaterals;
  • creation of presentations for sales pitches;
  • improvement of the website metrics;
  • planning and execution of email-marketing strategy for lead generation and building relationships with existing clients;

Achievements:

  • Increased monthly lead generation by 3X.
  • Increasewebsite traffic by 25%.
  • KPI achievement by 180% for ECOMExpo exhibition (Focus on emotional assets of the brand resulted in better response rate from leads and their conversion).
  • Emails Open Rate >30%, Click Rate >3.5%.
  • Increased Facebook posts reach and engagement by 10X.
Nov 2013Jul 2015

Digital Marketing and Account Manager

Kopikot (part of the Bonusbay Group in Helsinki)
  • brand building and lead generation through online marketing campaigns (Facebook targeted ads, PPC, collaborations with bloggers, email-marketing);
  • collaborations with the most popular Youtube and lifestyle bloggers;
  • organization of blogger events sponsored by Kopikot;
  • managing our account in affiliate-marketing networks: leading online campaigns for shops;
  • content creation and curation across digital marketing platforms;
  • online-marketing performance analysis (Google Analytics);
  • developing and sustaining relationships with partners (online shops) and affiliate networks;
  • strategic email-marketing planning and composition of templates.    

Achievements: 

  • Increased number of Kopikot.ru registered users - from 10000 to 200000.
  • Growth of sales volume by 10X at Kopikot.ru.

Jan 2013Aug 2013

Content and Social Media Executive

bab.la Gmbh Hamburg
  • SEO optimization of the Russian version of bab.la website;
  • translation of the content into Russian;
  • link-building activities (partnership exchanges, moderation of links in the content); 
  • writing of language and culture-related articles for the bab.la language blog Lexiophiles.com;
  • coordinating and publishing articles of other authors and communicating with the user community;
  • composing and publishing of press releases

Achievements: 

  • Increased number of visitors on the Russian bab.la page from 150000 to 300000.
  • Most popular articles got around 1000 clicks in a week.

Education

Sep 2008Jul 2011

Specialist 

Kuban State University

Language Interpretation and Translation in Management (with Distinction)

Certifications

Aug 2016 no date

IDM Certificate in Direct and Digital Marketing

The Institute of Direct and Digital Marketing

Credit in examination

Sep 2015Sep 2016

John Henry Brookes Scholarship

Oxford Brookes University
Jan 2011Jan 2012

"Oxford Russia Fund" Scholarship

Oxford Russia Fund, UK