Marketing Director
Marine Corps
Oversee the marketing(advertising, publicity, brand image, social media, sponsorship) of Community Services aboard Marine Corps Air Station Yuma. Industries supported include child care facilities, behavioral health/counseling, spouse support, fitness, athletics, nutrition, clothing/electronic retail sales, restaurants, gas station & convenient stores, outdoor recreation, special events. Plan, create, and implement marketing campaigns for events and MCCS programs. Manage a staff consisting of graphic designers, photographers/videographers, web developers, and sponsorship coordinator. This includes interviewing, hiring, appraising and counseling personnel. Monitor advertisement designs, website, social media, email marketing, and other advertising mediums to ensure that messages are consistent with company goals. Provide editorial content for publications, press releases, email campaigns, and advertisements. Copy edit print, web, and social media. Sell advertising aboard MCAS Yuma in an effort to assist clients(non-federal organizations) achieve their advertising goals. Raise sponsorship funds and in-kind to support Marine Corps Community Services events and programs, which are organized to increase quality of life for Marines and families. Negotiate ROI with sponsors, ensure ROI is received, and provide sponsors with after action reports.