Maria Perez

Oversee the marketing(advertising, publicity, brand image, social media, sponsorship) of Community Services aboard Marine Corps Air Station Yuma. Industries supported include child care facilities, behavioral health/counseling, spouse support, fitness, athletics, nutrition, clothing/electronic retail sales, restaurants, gas station & convenient stores, outdoor recreation, special events. Plan, create, and implement marketing campaigns for events and MCCS programs. Manage a staff consisting of graphic designers, photographers/videographers, web developers, and sponsorship coordinator. This includes interviewing, hiring, appraising and counseling personnel. Monitor advertisement designs, website, social media, email marketing, and other advertising mediums to ensure that messages are consistent with company goals. Provide editorial content for publications, press releases, email campaigns, and advertisements. Copy edit print, web, and social media. Sell advertising aboard MCAS Yuma in an effort to assist clients(non-federal organizations) achieve their advertising goals. Raise sponsorship funds and in-kind to support Marine Corps Community Services events and programs, which are organized to increase quality of life for Marines and families. Negotiate ROI with sponsors, ensure ROI is received, and provide sponsors with after action reports.

Responsible for managing staff and facility of the Children, Youth & Teen Program. Employee management duties included staffing (job announcements, interviews, processing selected applicants', orientation), payroll/timecards(PeopleSoft), reviewing/ approving leave requests, observing staff for quarterly reviews and performanceappraisals, implementing an employee incentives and bonus system, submitting requests promotions and pay increases, terminating and processing paperwork, staff counseling, monitoring performance improvements plans, and inspecting the facility to ensure staff is performing proper sanitation and safety procedures. Inventoried and purchased supplies. Created annual budget using past data and future projections. Organized public relations events within the community in an effort to increase positive brand image. Created advertising materials using Adobe PhotoShop. Developed marketing plans that incorporated print media, website advertising, and social media. Assisted with sponsors' return on investment, and ensured that after action reports were provided to sponsors promptly including attendance information, estimated impressions, and cash value of investment. Provided editorial content and photos for quarterly magazine. Served as copy editor for monthly newsletter provided to customers and community.

Served as the liaison between the MCCS Marketing Department and MCCS business ops facility managers. Increased patronage and revenue through the promotion of MCCS facilities and services using effective business marketing concepts. Protected the MCCS brand image through public relations efforts to include TV and radio interviews, writing press releases, writing and editing newspaper and magazine editorials, and conducting community briefs. Ensured that proper communication was being implemented between the different sections of the marketing department which included the Account Executives, Consumer Relations, Sponsorship, Editorial, Graphic Arts, and Broadcast. Coordinated, implemented, and analyzed survey and focus group data to develop marketing strategies and business plans. Planned, organized, executed, and managed marketing plans, supply purchases, legal reviews, sponsorship accrual and return on investment for special events. Successfully served as the advertising and public relations expert for the following industries: retail, food & hospitality, child care, human resources, health & fitness, behavioral health, family support, and personal & professional development. Created an eight hour marketing training class to help employees(over 1, 000 personnel) understand their role in supporting the brand image and success of the company. Managed and completed over 500 marketing projects annually for company. Assisted in recruiting Marketing Account Executives by screening applicants, generating interview questions, interviewing applicants, developing standard operating procedures, and training new hires.

Determined daily goals by analyzing previous day's data. Through market analysis and trends, determined daily goals my employees were to accomplish. Cold-called potential customers in the area in an attempt to set up meetings or to sell our product. Hired, trained, and managed employees. As motivation, I implemented incentive plans to boost employee morale and increase sales revenue. Tracked trends to predict outcomes and better position the company within the market. Conducted market research for data-driven market segmentation and brand strategy, increasing revenue through product positioning.

Met the needs of clients by acquiring respondents that accurately met the criteria needed for a focus groups. Used client database and cold call sheets to find qualifying participants. Ensured our corporate clients were fully equipped to conduct market research.