MARIA LYNCH

MARIA LYNCH

MARKETING STRATEGY & PROJECT MANAGEMENT

Education

Education
Sep 2010 - May 2014

B.A. Political Economy (Minors - Business, Mathematics, Asian Studies)

The College of Idaho
Jun 2013 - Jul 2013

Corporate Social Responsibility & Sustainability

Danish Institute for Study Abroad

Work History

Work History
Apr 2014 - Present

Community Manager

Dance Music Northwest
  • Generate leads for B2B relationships with Northwest-based music labels, vendors, nonprofits, and other blogs
  • Collaboratively manage the official Facebook, Twitter, Google+, and Instagram accounts 
  • Assume press positions at local events and national festivals to conduct artist interviews or write event reviews
Jul 2015 - Present

Marketing Coordinator

The Grove Hotel
  • Manage hotel presence in the digital space including social media channels, OTAs and reputation monitors (Tripadvisor, Hotels.com), and business listings
  • Create targeted email and print marketing campaigns, define KPIs, see through execution, and synthesize insights
  • Improve search engine rankings for both The Grove Hotel and Idaho Steelheads by managing pay per-click (PPC) campaigns, addressing crawl errors or voids, and adapting content to improve bounce rate 
  • Uphold brand integrity by approving the use of print collateral, ad placements, signage, and outgoing correspondence 
  • Lead the development of the hotel Sales Internship Program and manage two interns per semester 
  • Responsible for graphic design, video production, and web development with the ultimate goal of keeping all creative projects in-house which has saved the hotel $80,000 YTD
Mar 2015 - Jul 2015

Sales Coordinator & Communications Specialist

The Grove Hotel / Idaho Steelheads
  • Developed a cohesive marketing strategy that leverages the social media space
  • Drafted advertorial articles, press releases, and website copy
  • Curated printed collateral for Idaho Steelheads hockey games or other events held in the CenturyLink Arena
  • Dramatically improved the inventory/fulfillment procedures for Steelheads merchandise by leveraging Wordpress E-Commerce
  • Recreated 40+ client-facing documents primarily to uphold brand standards but also improve user experience
  • Assisted in the development and oversight of the hotel intern program
Jun 2014 - Mar 2015

Marketing Coordinator & Admin Support

Adapt Management
  • Managed client marketing campaigns by curating and designing communications pieces (e.g. flyers & emails), handling workshop logistics when applicable, and tracking performanc
  • Served as a liaison between clients and Project Managers by answering phone calls and managing inquiry emails for 10-15 client accounts
  • Developed and submitted a $2M grant proposal to the Department of Homeland Security which required continuous research, writing, and correspondence with participating clients. The grant was approved as of October 2015
Apr 2014 - Sep 2014

Marketing Intern & Reservationist

Vacasa
  • Supported digital marketing initiatives such as managing social media channels, driving a link-building campaign, and writing website copy
  • Researched and input regional data to assist with website development
  • Answered incoming calls to assist with reservations, confirmations, and customer issues
Jun 2013 - Jun 2014

Solid Waste Environmental Intern

City of Boise
  • Promoted hazardous waste and glass disposal through event planning and promotion, community outreach, and other City-wide programs or projects
  • Inspected and cleaned glass collection sites throughout the Treasure Valley while carrying out participation audits 
  • Made face-to-face contact with 400+ individual businesses in Ada County, offering them free commercial recycling services then surveying their usage over a six-month period 
Feb 2013 - Apr 2014

Certified Computer Technician

Staples, Inc.
  • Performed system diagnostics, tune-ups, set-ups, and upgrades for Windows PCs 
  • Employed technical expertise in order to drive customer satisfaction and profitable sales
Jan 2013 - May 2013

International Business Intern

Idaho Department of Commerce
  • Assisted small businesses in adapting websites, pamphlets, and other promotions materials to suit international needs and regulations
  • Responsible for making arrangements, preparing for seminars, and developing itineraries for international visitors from foreign government offices and businesses
Mar 2012 - Feb 2013

Computing & Tablets Associate

Best Buy, Inc.

Skills

Skills

Wordpress

MailChimp / Constant Contact

Trello

IFTTT (If This, Then That)

Hootsuite / Buffer

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Microsoft Access

Microsoft Excel