Download PDF

MARIA LYNCH

    MARKETING STRATEGY & PROJECT MANAGEMENT

    Education

    Sep 2010May 2014

    B.A. Political Economy (Minors - Business, Mathematics, Asian Studies)

    The College of Idaho
    Jun 2013Jul 2013

    Corporate Social Responsibility & Sustainability

    Danish Institute for Study Abroad

    Work experience

    Apr 2014Present

    Community Manager

    Dance Music Northwest
    • Generate leads for B2B relationships with Northwest-based music labels, vendors, nonprofits, and other blogs
    • Collaboratively manage the official Facebook, Twitter, Google+, and Instagram accounts 
    • Assume press positions at local events and national festivals to conduct artist interviews or write event reviews
    Jul 2015Present

    Marketing Coordinator

    The Grove Hotel
    • Manage hotel presence in the digital space including social media channels, OTAs and reputation monitors (Tripadvisor, Hotels.com), and business listings
    • Create targeted email and print marketing campaigns, define KPIs, see through execution, and synthesize insights
    • Improve search engine rankings for both The Grove Hotel and Idaho Steelheads by managing pay per-click (PPC) campaigns, addressing crawl errors or voids, and adapting content to improve bounce rate 
    • Uphold brand integrity by approving the use of print collateral, ad placements, signage, and outgoing correspondence 
    • Lead the development of the hotel Sales Internship Program and manage two interns per semester 
    • Responsible for graphic design, video production, and web development with the ultimate goal of keeping all creative projects in-house which has saved the hotel $80,000 YTD
    Mar 2015Jul 2015

    Sales Coordinator & Communications Specialist

    The Grove Hotel / Idaho Steelheads
    • Developed a cohesive marketing strategy that leverages the social media space
    • Drafted advertorial articles, press releases, and website copy
    • Curated printed collateral for Idaho Steelheads hockey games or other events held in the CenturyLink Arena
    • Dramatically improved the inventory/fulfillment procedures for Steelheads merchandise by leveraging Wordpress E-Commerce
    • Recreated 40+ client-facing documents primarily to uphold brand standards but also improve user experience
    • Assisted in the development and oversight of the hotel intern program
    Jun 2014Mar 2015

    Marketing Coordinator & Admin Support

    Adapt Management
    • Managed client marketing campaigns by curating and designing communications pieces (e.g. flyers & emails), handling workshop logistics when applicable, and tracking performanc
    • Served as a liaison between clients and Project Managers by answering phone calls and managing inquiry emails for 10-15 client accounts
    • Developed and submitted a $2M grant proposal to the Department of Homeland Security which required continuous research, writing, and correspondence with participating clients. The grant was approved as of October 2015
    Apr 2014Sep 2014

    Marketing Intern & Reservationist

    Vacasa
    • Supported digital marketing initiatives such as managing social media channels, driving a link-building campaign, and writing website copy
    • Researched and input regional data to assist with website development
    • Answered incoming calls to assist with reservations, confirmations, and customer issues
    Jun 2013Jun 2014

    Solid Waste Environmental Intern

    City of Boise
    • Promoted hazardous waste and glass disposal through event planning and promotion, community outreach, and other City-wide programs or projects
    • Inspected and cleaned glass collection sites throughout the Treasure Valley while carrying out participation audits 
    • Made face-to-face contact with 400+ individual businesses in Ada County, offering them free commercial recycling services then surveying their usage over a six-month period 
    Feb 2013Apr 2014

    Certified Computer Technician

    Staples, Inc.
    • Performed system diagnostics, tune-ups, set-ups, and upgrades for Windows PCs 
    • Employed technical expertise in order to drive customer satisfaction and profitable sales
    Jan 2013May 2013

    International Business Intern

    Idaho Department of Commerce
    • Assisted small businesses in adapting websites, pamphlets, and other promotions materials to suit international needs and regulations
    • Responsible for making arrangements, preparing for seminars, and developing itineraries for international visitors from foreign government offices and businesses
    Mar 2012Feb 2013

    Computing & Tablets Associate

    Best Buy, Inc.

    Skills

    Wordpress
    MailChimp / Constant Contact
    Trello
    IFTTT (If This, Then That)
    Hootsuite / Buffer
    Adobe InDesign
    Adobe Illustrator
    Adobe Photoshop
    Microsoft Access
    Microsoft Excel