Education
Sep 2010 - May 2014
B.A. Political Economy (Minors - Business, Mathematics, Asian Studies)
The College of Idaho
Jun 2013 - Jul 2013
Corporate Social Responsibility & Sustainability
Danish Institute for Study Abroad
Work experience
Apr 2014 - Present
Community Manager
Dance Music Northwest
- Generate leads for B2B relationships with Northwest-based music labels, vendors, nonprofits, and other blogs
- Collaboratively manage the official Facebook, Twitter, Google+, and Instagram accounts
- Assume press positions at local events and national festivals to conduct artist interviews or write event reviews
Jul 2015 - Present
Marketing Coordinator
The Grove Hotel
- Manage hotel presence in the digital space including social media channels, OTAs and reputation monitors (Tripadvisor, Hotels.com), and business listings
- Create targeted email and print marketing campaigns, define KPIs, see through execution, and synthesize insights
- Improve search engine rankings for both The Grove Hotel and Idaho Steelheads by managing pay per-click (PPC) campaigns, addressing crawl errors or voids, and adapting content to improve bounce rate
- Uphold brand integrity by approving the use of print collateral, ad placements, signage, and outgoing correspondence
- Lead the development of the hotel Sales Internship Program and manage two interns per semester
- Responsible for graphic design, video production, and web development with the ultimate goal of keeping all creative projects in-house which has saved the hotel $80,000 YTD
Mar 2015 - Jul 2015
Sales Coordinator & Communications Specialist
The Grove Hotel / Idaho Steelheads
- Developed a cohesive marketing strategy that leverages the social media space
- Drafted advertorial articles, press releases, and website copy
- Curated printed collateral for Idaho Steelheads hockey games or other events held in the CenturyLink Arena
- Dramatically improved the inventory/fulfillment procedures for Steelheads merchandise by leveraging Wordpress E-Commerce
- Recreated 40+ client-facing documents primarily to uphold brand standards but also improve user experience
- Assisted in the development and oversight of the hotel intern program
Jun 2014 - Mar 2015
Marketing Coordinator & Admin Support
Adapt Management
- Managed client marketing campaigns by curating and designing communications pieces (e.g. flyers & emails), handling workshop logistics when applicable, and tracking performanc
- Served as a liaison between clients and Project Managers by answering phone calls and managing inquiry emails for 10-15 client accounts
- Developed and submitted a $2M grant proposal to the Department of Homeland Security which required continuous research, writing, and correspondence with participating clients. The grant was approved as of October 2015
Apr 2014 - Sep 2014
Marketing Intern & Reservationist
Vacasa
- Supported digital marketing initiatives such as managing social media channels, driving a link-building campaign, and writing website copy
- Researched and input regional data to assist with website development
- Answered incoming calls to assist with reservations, confirmations, and customer issues
Jun 2013 - Jun 2014
Solid Waste Environmental Intern
City of Boise
- Promoted hazardous waste and glass disposal through event planning and promotion, community outreach, and other City-wide programs or projects
- Inspected and cleaned glass collection sites throughout the Treasure Valley while carrying out participation audits
- Made face-to-face contact with 400+ individual businesses in Ada County, offering them free commercial recycling services then surveying their usage over a six-month period
Feb 2013 - Apr 2014
Certified Computer Technician
Staples, Inc.
- Performed system diagnostics, tune-ups, set-ups, and upgrades for Windows PCs
- Employed technical expertise in order to drive customer satisfaction and profitable sales
Jan 2013 - May 2013
International Business Intern
Idaho Department of Commerce
- Assisted small businesses in adapting websites, pamphlets, and other promotions materials to suit international needs and regulations
- Responsible for making arrangements, preparing for seminars, and developing itineraries for international visitors from foreign government offices and businesses
Mar 2012 - Feb 2013
Computing & Tablets Associate
Best Buy, Inc.
Skills
MailChimp / Constant Contact
IFTTT (If This, Then That)
