Download PDF

MARIA LYNCH

MARKETING STRATEGY & PROJECT MANAGEMENT

Education

Sep 2010May 2014

B.A. Political Economy (Minors - Business, Mathematics, Asian Studies)

The College of Idaho
Jun 2013Jul 2013

Corporate Social Responsibility & Sustainability

Danish Institute for Study Abroad

Work experience

Apr 2014Present

Community Manager

Dance Music Northwest
  • Generate leads for B2B relationships with Northwest-based music labels, vendors, nonprofits, and other blogs
  • Collaboratively manage the official Facebook, Twitter, Google+, and Instagram accounts 
  • Assume press positions at local events and national festivals to conduct artist interviews or write event reviews
Jul 2015Present

Marketing Coordinator

The Grove Hotel
  • Manage hotel presence in the digital space including social media channels, OTAs and reputation monitors (Tripadvisor, Hotels.com), and business listings
  • Create targeted email and print marketing campaigns, define KPIs, see through execution, and synthesize insights
  • Improve search engine rankings for both The Grove Hotel and Idaho Steelheads by managing pay per-click (PPC) campaigns, addressing crawl errors or voids, and adapting content to improve bounce rate 
  • Uphold brand integrity by approving the use of print collateral, ad placements, signage, and outgoing correspondence 
  • Lead the development of the hotel Sales Internship Program and manage two interns per semester 
  • Responsible for graphic design, video production, and web development with the ultimate goal of keeping all creative projects in-house which has saved the hotel $80,000 YTD
Mar 2015Jul 2015

Sales Coordinator & Communications Specialist

The Grove Hotel / Idaho Steelheads
  • Developed a cohesive marketing strategy that leverages the social media space
  • Drafted advertorial articles, press releases, and website copy
  • Curated printed collateral for Idaho Steelheads hockey games or other events held in the CenturyLink Arena
  • Dramatically improved the inventory/fulfillment procedures for Steelheads merchandise by leveraging Wordpress E-Commerce
  • Recreated 40+ client-facing documents primarily to uphold brand standards but also improve user experience
  • Assisted in the development and oversight of the hotel intern program
Jun 2014Mar 2015

Marketing Coordinator & Admin Support

Adapt Management
  • Managed client marketing campaigns by curating and designing communications pieces (e.g. flyers & emails), handling workshop logistics when applicable, and tracking performanc
  • Served as a liaison between clients and Project Managers by answering phone calls and managing inquiry emails for 10-15 client accounts
  • Developed and submitted a $2M grant proposal to the Department of Homeland Security which required continuous research, writing, and correspondence with participating clients. The grant was approved as of October 2015
Apr 2014Sep 2014

Marketing Intern & Reservationist

Vacasa
  • Supported digital marketing initiatives such as managing social media channels, driving a link-building campaign, and writing website copy
  • Researched and input regional data to assist with website development
  • Answered incoming calls to assist with reservations, confirmations, and customer issues
Jun 2013Jun 2014

Solid Waste Environmental Intern

City of Boise
  • Promoted hazardous waste and glass disposal through event planning and promotion, community outreach, and other City-wide programs or projects
  • Inspected and cleaned glass collection sites throughout the Treasure Valley while carrying out participation audits 
  • Made face-to-face contact with 400+ individual businesses in Ada County, offering them free commercial recycling services then surveying their usage over a six-month period 
Feb 2013Apr 2014

Certified Computer Technician

Staples, Inc.
  • Performed system diagnostics, tune-ups, set-ups, and upgrades for Windows PCs 
  • Employed technical expertise in order to drive customer satisfaction and profitable sales
Jan 2013May 2013

International Business Intern

Idaho Department of Commerce
  • Assisted small businesses in adapting websites, pamphlets, and other promotions materials to suit international needs and regulations
  • Responsible for making arrangements, preparing for seminars, and developing itineraries for international visitors from foreign government offices and businesses
Mar 2012Feb 2013

Computing & Tablets Associate

Best Buy, Inc.

Skills

Wordpress
MailChimp / Constant Contact
Trello
IFTTT (If This, Then That)
Hootsuite / Buffer
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Microsoft Access
Microsoft Excel