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Writing and marketing samples

Work experience

Sales and Marketing Manager

Designation: Sales and Marketing Manager Duties: ü Created rebranding strategy and marketing campaigns to increase awareness and drive business. ü Implemented all public relations and advertising activities, as well as selected and monitored all corporate sponsorship. ü Wrote articles for internal and external newsletters. ü Conducted sales calls to corporate accounts with both Indonesian and expatriate managers.

Marketing Program Manager

IMC WorldCell
an international telecommunications company) Silver Spring, MD Designation: Marketing Program Manager Duties: ü Project Manager for customization and branding for new version 5 mobile wireless Internet service provider(WISP). ü Accelerated success of new and veteran products by creating effective pricing structure, providing training to sales and customer support staff, and troubleshooting as needed. ü Facilitated relationship with vendors and suppliers, including All Nippon Airlines, XO Communications, Linx Communications, Go Remote and Globalstar. ü Key contributor for implementing new website and incorporating Search Engine Optimization(SEO). ü Assisted with operations management and fulfillment of services for the White House and State Department accounts. ü Conducted in-depth review of operations, SWOT analysis, and financial analysis for mobile Internet product and presented findings and recommendations to CEO, CFO and Vice-President. ü Streamlined online initiatives through pay-per-click, Google, AdWords, and Overture. Asian Tigers Lane Moving and Storage-a corporation specializing in relocating of expatriates to/from Jakarta, Indonesia

Marketing Manager

Siemens Enterprise Communications
Cognio[a high-tech 5-year old startup company in the wireless industry] (Recently bought out by Cisco Systems, Inc.), Germantown, MD Designation: Marketing Manager Duties: ü Managing marketing relationship with worldwide OEM and distribution partners. ü Launch and manage all e-mail initiatives, including selecting and buying email lists, scripting innovative messaging concepts and timing their dissemination to maximize impact. ü Key contact for SEO contracted firm to create benchmarks, timelines and monitor progress in Search Engine Optimization and report to VP marketing. ü Manage and administer all facets of weekly(WebEx) webinars: Determine themes, recruit and manage speakers, write advertising copy, create and place banner ads to maximize domestic and international traffic. ü Tracking and enhancing the success of banner ad placement thru online media and managing analytics. ü Leverage Google analytics and rankings to increase visibility of marketing and advertising campaigns. ü Marketing and logistics coordinator for Interop trade shows in New York and Las Vegas. ü CRM administrator

Wireless Marketing Manager

Siemens Enterprise Communications
International Fortune 500 Company) Designation: Wireless Marketing Manager(Contractor) Duties: ü Hired as the Wireless Marketing Manager-covering fixed mobile convergence, wireless LAN, Relative Location Tracking(RTLS) and Mesh Networks. ü Conducted training for Fixed Mobile Convergence and Wireless LAN. ü Managed communications and product demonstrations in major technology shows, including Interop, VoiceCon and Pulvermedia Fixed Mobile Convergence Show. ü Launched highly successful internal campaign to increase attach sales of wireless products in larger PBX purchases. ü Worked with UK, Germany and US team to create and manage external web based advertising campaign focused on mobility. ü Created and managed domestic budget for entire US marketing plan. ü Managed and implemented webinars pertaining to security, RFID, and mesh networks. ü Managed relationship among product team in Canada and US based team on east coast and in California and served as key point of contact. ü Tracked candidates for case studies and wrote success(win) stories for internal communications distribution.

Web Specialist

National Association of Drug Court Professionals
Designation: Web Specialist Duties: ü Implemented Search Engine Optimization Strategy. ü Developed and managed creation of online document resource library. ü Managed edits, changes and updates for 2 websites(Drupal CMS). ü Initiated monthly online webinar series“ Tune in on Tuesdays” and marketing of series.

Director of Audience

B&W Associates
Designation: Director of Audience Development Duties: ü Created social media posts that increased web traffic by 10%. ü Created custom content for web, blog, youtube, and local press. ü Created and developed internship program. ü Initiated newsletter and monthly email promotion. ü Created a women's car care clinic that filled up with waiting list. ü Initiated migration of website from PHP to Drupal platform. ü Attended SMX west conference and content marketing bootcamp.



University of Arizona


University of Hawaii Pacific Asian Management Institute


Fisher Graduate School of International Business Monterey Institute of International Studies