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Objective

To become a well respected marketing manager and offer my expertise to help companies keeping on growing and succeding. I will accomplish this goal by working hard, trying every day to pass on my positive attitude and enthusiasm to my co-workers and share with them my knowledge. Moreover, I will go on studying, reading and networking to be always updated on cutting-edge technologies and tools in marketing field. 

Summary

Creative, enthusiastic and goal-oriented young professional with a self-starter and entrepreneurial attitude.

Possess strong communication, negotiation, organizational and project management skills. Self-motivated with an excellent work ethic and dedication.

Work experience

Feb 2009Present

Marketing Coordinator & Event Specialist

Neptuny (acquired by BMC Software Inc.)

Main responsibilities:

-Reporting to CEO

-Global Marketing activities coordination (Milan, Rome, London and San Francisco)

-Strategic Marketing:definition and implementation of the yearly marketing plans (2 product lines) and analysts’ relationship management

-Marketing budget and suppliers’ relationship management

-20+ Events per yearplanning, organization and management (corporate events, workshops, technical seminars and sponsorships)

-PR agency &International Marcom activities management

-Creation and implementation of marketing campaigns

-CRM process management (Siebel, Salesforce.com)

-2 Company Websites management & maintenance

-Co-marketing activities managementwith partners, resellers and alliances(HP, IBM, BMC, RedHat, VMware etc.)

Oct 2007Jan 2009

Junior Software Marketing Manager

Hewlett-Packard

Main Responsibilities:

-Reporting to EMEA Marketing Manager

-Collaboration with local Marketing Managers in the definition of the yearly marketing plans & reporting activities

-Member of the EMEA virtual team aimed at planning, organizing and implementing the most relevant HP event in EMEA regions (2008HP Software Universe, 3000+ attendees)

-Local Events and Seminars organization for HP employees, partners, customers and prospects

-Localization and implementation of offline and online Global and EMEA Marketing campaigns

-      Implementation of local offline and online marketing campaigns

Jun 2007Oct 2007

Junior Consultant

Conservative Party

Consultancy project concerning with the analysis of U.K. venture capital environment, development of a strategic plan aimed at sustaining and further developing entrepreneurship in UK, assessment of venture capital and private equity tax treatment commissioned by UK Conservative Party and supported by the Hartley Investment Trust.

The final report "Enterprising Britain: building the enterprise capital of the world" is available at http://tinyurl.com/3a699wp

Main responsibilities:

-Collaboration with other team members in the work plan definition and implementation

-Collaboration with other team members in developing the final report and presenting results.

-Development of a part of the project focused on the relationship between entrepreneurial culture and sociological factors.

Jan 2007Jun 2007

Junior Consultant

Bvlgari spa

Consultancy project aimed at defining a strategy to improve Bvlgari employer brand attractiveness.

Main responsibilities:

-Collaboration with other team members in the work plan definition and implementation, development ofthe final report and presentation of results.

-Analysis of actual EVP based on an internal survey

-Competitor benchmarking based on EMEA survey findings

-Definition of a strategy and delivery of recommendations

Jan 2005Dec 2006

Junior Accountant

KPMG

Main responsibilities:

-Invoicing and accounting

-     Translation from Italian into English or German of administrative and legal documents.

References

Renato Bonomini

“My work at Neptuny has been backup-ed by the excellent organizational activities performed by Margherita in organizing and managing events and marketing campaigns. She has passion for her work and having her in the organization was a pleasure from both the professional and personal point of view: she organized Neptuny events flawlessly and yet she kept looking for improvements.”

Massimiliano Galli

“I had the pleasure to work with Margherita and to appreciate her proactiveness and business acumen. Margherita was part of my team and I have always relied on her to meet the agreed objectives with a high degree of autonomy and accountability. In addition to that, what makes Margherita stand out is the passion for work and the desire to contribute in building a stronger team. Margherita displayed a great attitude toward managing projects and I'm sure she'll be a great manager in the near future.”

Roberto Fanci

“Margherita is a person, who, unlike many Marketing professionals, has her feet on the ground and knows how to link Marketing to results. very professional and easy to work with.”

Francesca Parviero

“Margherita is an outstanding Marketing & Communication expert. She has an extensive ability to negotiate and solve challenging deals and to support with valid facts and strong results the business. She could create the function where the structure is missing as well as she could follow arduous programs at any levels in a large organization, finding a win-win approach any time. She is a team player who can support the team with her significant competence as well as with her empathy. Margherita is a fashion evangelist and she demonstrates daily how to apply the greater Italian style she carries into her career"

Roberto Serra

“Margherita is a pleasure to work with, both from personal and professional point of view. She is proactive, reliable and exceptionally committed. I have seen her assigned to critical tasks and succeed in managing them brilliantly. I would definitely recommend her to any marketing department.”

Marketing Portfolio

Conservative Party Report

Margherita Nico' CV

Education

Jan 2007Jan 2008

Master in European Business

ESCP Europe

Core subjects: Problem Solving, Business Strategy, Finance, Marketing, QM, Managerial Economics, Management Accounting, Financial strategy

Skills

Foreign Languages
Native Italian with fluent English, conversational German and French  
IT Skills
Microsoft Office, Salesforce, Siebel, Oracle iReq,  Wordpress, Zen 4.0, Google Analytics, Google Adwords