To become a well respected marketing manager and offer my expertise to help companies keeping on growing and succeding. I will accomplish this goal by working hard, trying every day to pass on my positive attitude and enthusiasm to my co-workers and share with them my knowledge. Moreover, I will go on studying, reading and networking to be always updated on cutting-edge technologies and tools in marketing field.
Creative, enthusiastic and goal-oriented young professional with a self-starter and entrepreneurial attitude.
Possess strong communication, negotiation, organizational and project management skills. Self-motivated with an excellent work ethic and dedication.
Feb 2009 - Present
Marketing Coordinator & Event Specialist
-Reporting to CEO
-Global Marketing activities coordination (Milan, Rome, London and San Francisco)
-Strategic Marketing:definition and implementation of the yearly marketing plans (2 product lines) and analysts’ relationship management
-Marketing budget and suppliers’ relationship management
-20+ Events per yearplanning, organization and management (corporate events, workshops, technical seminars and sponsorships)
-PR agency &International Marcom activities management
-Creation and implementation of marketing campaigns
-CRM process management (Siebel, Salesforce.com)
-2 Company Websites management & maintenance
-Co-marketing activities managementwith partners, resellers and alliances(HP, IBM, BMC, RedHat, VMware etc.)
Oct 2007 - Jan 2009
Junior Software Marketing Manager
-Reporting to EMEA Marketing Manager
-Collaboration with local Marketing Managers in the definition of the yearly marketing plans & reporting activities
-Member of the EMEA virtual team aimed at planning, organizing and implementing the most relevant HP event in EMEA regions (2008HP Software Universe, 3000+ attendees)
-Local Events and Seminars organization for HP employees, partners, customers and prospects
-Localization and implementation of offline and online Global and EMEA Marketing campaigns
- Implementation of local offline and online marketing campaigns
Jun 2007 - Oct 2007
Consultancy project concerning with the analysis of U.K. venture capital environment, development of a strategic plan aimed at sustaining and further developing entrepreneurship in UK, assessment of venture capital and private equity tax treatment commissioned by UK Conservative Party and supported by the Hartley Investment Trust.
The final report "Enterprising Britain: building the enterprise capital of the world" is available at http://tinyurl.com/3a699wp
-Collaboration with other team members in the work plan definition and implementation
-Collaboration with other team members in developing the final report and presenting results.
-Development of a part of the project focused on the relationship between entrepreneurial culture and sociological factors.
Jan 2007 - Jun 2007
Consultancy project aimed at defining a strategy to improve Bvlgari employer brand attractiveness.
-Collaboration with other team members in the work plan definition and implementation, development ofthe final report and presentation of results.
-Analysis of actual EVP based on an internal survey
-Competitor benchmarking based on EMEA survey findings
-Definition of a strategy and delivery of recommendations
Jan 2005 - Dec 2006
-Invoicing and accounting
- Translation from Italian into English or German of administrative and legal documents.
+20 events and sponsorships planned, organized and managed in 2009. For a complete list, please, visit also www.contentwise.tv/events
A 2009 Sample Technical Brochure created for tradeshows and sponsorships
Corporate Website:: I managed the migration project from Zen 4.0 CMS to WP. The project included the study of a new Look & Feel. I took care of copywriting too
Product website: I managed the migration project from Zen 4.0 CMS to WP. The project included the study of a new Look & Feel. I took care of copywriting too.
Read through my latest Press Releases and newscomment.
A 2010 sample product brochure created after a rebranding project.I took care of both L&F and copywriting
Degree in Foreign Languages, Linguistics and Literatures (Grade: 108/110)
Jan 2007 - Jan 2008
Master in European Business
Core subjects: Problem Solving, Business Strategy, Finance, Marketing, QM, Managerial Economics, Management Accounting, Financial strategy