Summary

A positive, proactive and results-driven Digital Marketing professional with a proven track record of creating and implementing successful projects. Experienced in working with leading brands across multicultural and international markets. Quick to grasp new ideas, technologies and concepts. Thrives in highly pressurized and challenging working environments.

Work History

Work History
Mar 2015 - Present

Social Media & PR Marketer

Easytobook - Amsterdam, The Netherlands
  • Grow brand awareness
  • Create, curate, and manage all published content on social channels and blog
  • Monitor, listen and interact with users
  • Conduct online advocacy and open stream for cross-promotions
  • Design, create and manage promotions and social media ad campaigns
  • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
  • Map out and drive the inbound marketing strategy
  • Conduct competitive analysis
  • Work closely with external partners and vendors to maintain support and keep up to date on new features and product capabilities

Key achievements:

  • Increased the number of visits to the company blog by 738%, thanks to a new design and a consistent calendar aligned with the needs and interests of our target audience
  • Grew social media communities by 30%
  • Improved the response time of customer service mentions through a close collaboration with the Customer Care team
  • Increased the number of positive mentions of the brand
2011 - 2015

Digital Marketing Manager

Hydra Social Media - Madrid, Spain
  • Responsible for identifying areas of improvement and creating innovative social media strategies
  • Coordinating, executing, tracking and delivering various projects leading to changes and improvements in business processes
  • Deliver analytics-driven insights to the business teams
  • Coordinate digital analytics activities
  • Manage the reporting and performance analysis for the online marketing channels
  • Provide trending reporting
  • Lead and manage a team of analysts

Key achievements:

  • Managing the British Council's‘ Launch of Skills for Employability' project, achieving: 77+ million impressions, 10. 000+ new Twitter fans, 38% engagement rate and 400. 000€ earned media
  • Delivered successful Starbucks campaign, with recognition for the highest ranked Facebook brand page on the restaurant/coffee industry in Spain(Social Bakers)
  • Additionally achieved 250. 000+ new fans and 9.5 million interactions on Facebook and 35. 000+ followers and 62. 000 interactions on Twitter Starbucks campaign
2010 - 2011

Social Media Coordinator

ShesConnected - Toronto, Canada
  • Responsible for developing market research projects and communicating issues, opportunities for growth and other insights to the customer
  • Connecting with customers in creative and proactive ways
  • Word of mouth marketing including developing, tracking and reporting online outreach strategies and identifying and engaging key influencers
  • Additionally responsible for managing, maintaining and developing social networks to ensure their continued success 
2007 - 2009

Promotions Buyer

Arbora & Ausonia - Barcelona, Spain
  • Tasked with coordinating promotional strategies for a leading personal care brand, including purchasing graphic and promotional materials
  • Additionally responsible for managing supplies, contracts and stock, and reviewing accuracy of billing
2006 - 2007

Product Manager Junior

Imdega - Barcelona, Spain
  •  Working for a leading telecommunications organization, responsible for customer segmentation strategy, including designing recruitment and retention activities
  • Additional responsibilities including: organising key commercial events, supporting sales, reporting sales results, updating corporate website and mailing, and managing company database

Education

Education
Apr 2014 - Jun 2014

eCommerce Certificate

EOI - Escuela de Organización Industrial
Oct 2014 - Dec 2014

Web Analytics Certificate

EOI - Escuela de Organización Industrial
Mar 2010 - Oct 2010

English Language Studies & Media and Marketing Certificate

International Language Schools of Canada
2005 - 2006

Master in Marketing Direction

EAE Business School - Universitat de Catalunya
2001 - 2004

BSc (Hons) Business Administration

Instituto Tecnologico de Santo Domingo