I am fully responsible of the marketing/advertising budget and supervise (throughout my direct authorization) all marketing expenses. Two persons report directly to me with the duty to support the sales force. Marketing communication, direct marketing, new product launch, promotional tools realization, CRM, sales analysis and budget control are key aspects of my job
Jan 2003 - Present
Support sales strategy by creating a marketing plan following a giving budget. Manage the relationship with the media. Management and control of adv campaigns and web sites.Works pro-actively with selected partners on strategies/plans. Initiate and execute high-touch/high-impact marketing activities to improve our position. Support the organization in the development and implementation of sales tools, promotional activities, customer presentations, and training. Maximizes the synergy with corporate in terms of marketing disciplines including telemarketing, product marketing, channel marketing, customer marketing. Management and control of all activities regarding the development of : catalogs, price listings, packaging, leaflets, etc. Liasing with Italian and Foreign designers. Member of the International Marketing Committee and the International Design Committee.
Sep 1996 - Dec 2002
Marketing and Communication Manager
Marketing and Communication Manager Analysis of marketing researches to study and compare Company’s market position and opportunities. Identification and actions on key target segments. PR, organisation of meeting for distributors. Develop and implementation of sales supports: catalogues, folders, technical documentation, and advertising. Organisation and participation to international exhibitions. Tools and launch of new products. Sales and marketing budget monitoring. Marketing & Communication support to the Directors.
Oct 1991 - Sep 1993
Sogeam Spa Acqua Vera
Development and control of advertising plans (media ad, sponsorship, PR) as well as marketing budget in conjunction with our Adv agency.