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Marcus Fischer

Employer Branding, Recruiting, Talent Management & HRIS


Focused on innovation and development, offering 15+yrs experience in the HR and recruiting industry. Experienced teamleader and project manager, networker by heart and strong communicator.

Work History


Head of Global Talent Acquisition + Employer Branding

Straumann Group

Director Business Development D-A-CH

Textkernel B. V., Amsterdam(NL), (HR Software Development, specialised in semantic recruiting technology, machine-learning, natural language processing, <100 employees)

Responsible to grow Textkernel’s German speaking business

  • Acquiring new and serve existing clients for Textkernel’s CV Parsing, Search & Match and Big Data solutions.
  • Managing Implementation Projects with customers of all sizes and industries
  • Building up lasting relationships to consulting and software partners as Taleo, SuccesFactors, SAP, Oracle, Umantis and many others.
  • Develop and execute on- and offline marketing and sponsoring strategy

Support Textkernel’s own recruiting


Head of Employer Branding & Recruiting

Baloise Group / Basler Versicherungen, Basel (CH)

Member of Senior Leadership Program at Headquarter in Basel. 
Delivering innovative employer branding and recruiting strategy

  • Including (Top 3 – Career Websites in CH), Baloisejobs-Blog, one of the leading corporate career blogs in German speaking countries and eight more social media platforms (Twitter, Facebook, YouTube, Google+,…)
  • Recruiting initiatives, career events & HR public relations
  • Responsible for Baloise Trainee Programs (Insurance + General)
  • Selection and steering of external and internal service providers
  • Preside Baloise Social Media Advisory Board
  • Trendscouting, Market screening and Benchmarking
  • Optimizing recruiting processes and channels (Taleo, HR access, SuccessFactors)
  • Representing HR/Baloise in internal and external commitees, advisory boards, seminars, conferences and many other boards and panels
  • Heading a team of 5 employees, managed budget: 5 Mio CHF p.a.
  • Reporting to the Head Group HR

Project Manager HR

AUDI AG (Automotive Industry, 70'000 employees worldwide), Ingolstadt Headquarter (D)
  • Managing a core team of 6 (HR, IT, Externals), Budget: 500’000 EUR p.a.
  • Developing a state-of-the-art Personnel Development architecture with SAP R/3 HR
  • Defining future changes and developments with internal customers, Audi Academy and HR management concerning all modules of Audi's PD framework (performance review, skill management, salary history, qualification planning, succession management).
  • Working with IT-Security, Data-Security, Application Developers and other stakeholders in the Group.
  • Reporting to the Head HR-IT

Project Manager Audi TRM (Talent Relationship Mgt )   

AUDI AG (Automotive Industry, 70'000 employees worldwide), Ingolstadt Headquarter (D)

Development of a Talent-Relationship-Management philosophy and application (based on SAP E-Recruiting).

  • Leading a team of 5 people (HR, IT, Externals), Budget: 200'000 EUR p.a.
  • Developing a candidate „pipeline“ system with active and passive sources; management and controlling of the pipeline
  • Proactive connecting with talents to present Audi as potential employer;
    management of status changes (Lead – Applicant - Talent – Candidate – Employee)
  • Building up relationships with top talents in defined critical target groups
  • Establishing a technical and organisational framework:
    • Enhancement of Audi eRecruiting with TRM-Functionalities
    • Define and build processes and roles within TRM
    • Enabling the Talent Manager and Line Managers in Pilot Group with trainings and ongoing support
  • Reporting to the Head HR Marketing

Project Manager Audi eRecruiting / Volkswagen E-Recruiting Global Template

AUDI AG (Automotive Industry, 70'000 employees worldwide), Ingolstadt Headquarter (D)

Design, Development and Operations  of one of the leading eRecruiting-applications based on SAP E-Recruiting:

  • Leading a team up to 12 specialists (HR, IT, Externals), Budget 700'000 EUR p.a.
  • Concept and Design from the scratch incl. UI-Development, Process-Design
  • Customizing, Implementation, Training and Support for HR and Line Management
  • Selection and integration of Online Assessment Tools
  • Collaboration with departments of data security, IT-Security, worker’s council, Marketing, Strategy etc.
  • Project Management „Global E-Recruiting Template“ at Volkswagen Group
    (Audi eRecruiting was created as a group template): Projects for Volkswagen Germany, Volkswagen Slovakia, Audi China, Volkswagen China, Audi Brussels
  • Member of Group Steering Committee eRecruiting
  • Inhouse Consulting for other Group Companies such as Skoda, SEAT, MAN, Porsche,…
  • Reporting to the Head HR-IT

 Handling more than 500'000 candidates and thousands of requisitions. Audi eRecruiting was used by SAP as a "best-in-class"-solution and a very successful business case. We hosted more than 70 reference workshops in 7 years. Many of our ideas leads to new standard product features and some commercial products such as Recruiting Controlling and Vocational Training Recruiting.



HR Manager HR Marketing New Media

AUDI AG (Automotive Industry, 70'000 employees worldwide), Ingolstadt Headquarter (D)

Responsibilities HR-Marketing/Recruiting:

  • Employer Branding/Recruiting Strategy Development
  • Recruiting-Events, Fairs, Round-tables,..
  • Coaching/supporting Line-Managers and HR-Officers with their Recruiting-Strategies, working with Profile-Databases etc.
  • Supervisor of Audi’s career websites
  • Design of Online Events (Chats, Career Games,...)
  • Creation of innovative direct marketing tools (car[engine]eer-newsletter with 20'000 subscribers and many more small things)
  • Online PR and editorial work for online media
  • Internal and external committee work
  • Reporting to the Head HR Marketing

HR Consultant/ Assignment Manager 

Aquent Inc. / Aquent GmbH, (HR Consulting Firm, 500 employees), Boston (USA) / Munich (D)

As employee no. 2 at Aquent in Germany, I was responsibly involved in the start-up period. Building up the technical and legal infrastructure, I was the first consultant in the German market.

  • Client Acquisition (IT/Web-Technology/Ad Agencies/Media Companies/Publishers)
  • Candidate research/selection, filling the talent pool (> 400 interviews)
  • Market research, marketing, invoicing and business administration
  • Project Placement for IT-, Advertising- and Web-Professionals.
  • Permanent and Temporary Placement Projects
  • Organizing both branches, Munich and Frankfurt, from the first day
  • Strong collaboration with Aquent headquarter in Boston, Mass.
  • Trainings in Boston , Toronto and London



Dipl. Kaufmann (FH)

University of Applied Sciences Regensburg, Ecomonics, Major in HR Management

Bürokaufmann (IHK),Vocational Training Business Administration

Arnoldi School Göttingen / Autohallen GmbH

Arnoldi School Göttingen / Autohallen GmbH, Vocational Training Business Administration



Herderschule Kassel