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Analytical and Innovative Sales Solution Builder with 15 years in the consumer product goods industry. Strong analytical, technical, and category management skills. Proven ability to provide fact-based insights and actionable business building recommendations to drive improved results. Diverse background includes entrepreneurial execution of a brokerage and top tier innovation within food manufacturing. Ability to manage a heavy workload while providing leadership and development to teams. Areas of expertise include:

Category Leader / Insight, Business Analysis, Post Promotion Analysis (ROI),Planning & Forecasting, Customer Presentations, Market Research / Panel Data, Profitability Analysis, Nielsen & SymphonyIRI


Available for Business Analyst, Category Manager or Sales Analyst positions

At Food Manufacturing, CPG, Consumer Goods, or Market Research firms

Target Organization Profile:  Mid-to-Large sized Food Manufacturing, Consumer Product Goods, and Consumer Market Research Firms with revenues from $150M to $10B+

Potential Company Needs:

  • Companies that need Sales Analytics
  • Companies that need Category Management
  • Companies that need Business Development

Work experience


Senior Sales Analyst

Del Monte Foods

Provided analysis of consumption, shipment, and other syndicated data to make fact-based recommendations to support business planning and execution in identifying beneficial growth opportunities. Provided analysis of performance-based promotion programs.

  • Prepared sales presentations for the launch of an entirely new brand, Milo’s Kitchen with an annual incremental increase of $6.5M and gaining over 400 points of distribution. Resulted in overall business growth of 4% and gained 1.5 category share points.
  • Developed monthly “Pet Brief” report suite to identify issues and opportunities and recommended action steps to increase sales results.
  • Responsible for all aspects of supporting the BDM’s/RSM’s to achieve business unit objectives. Developed tracking system to ensure proper distribution builds and retailer compliance to schematic star standards.
  • Provided fact-based sales plans and performed post promotion analysis of trade promotions, utilized scenario trade plan analysis to maximize spend productivity resulting in greater return on investment and category growth.
  • Utilized shipments, Nielsen syndicated, Spectra, consumer research etc. to develop actionable sales plans

Senior Category Development Manager

Acosta Sales and Marketing

Lead analyst in SUPERVALU Category Business Planning (CBP) responsible for providing analytical services for clients Heinz Food Company and Pinnacle Brands (Birdseye) with approximately $400M in annual sales. Directed a team of five marketing associates.

  • Acted as on-site SUPERVALU Frozen Department lead analyst during all category reviews and assortment initiatives based on category close schedule, integrating new item cut-ins, category restatements, and category refresh. Built strong relationships that elevated customer partnerships.
  • Created efficiency and consistency across all vendors by designing and implementing the CBP templates now used by SUPERVALU.
  • Successfully defended over 20 individual items from delisting during Frozen Entrée category refresh by suggesting alternative KPI’s such as incrementality, cut in date, points of distribution and inconsistencies between set sizes.
  • Built an effective team by providing technical and procedural training for all new department employees.
  • Developed forecasting template for Frozen Department using SUPERVALU point-of-sale data and merchandised item clusters, driving financial review meetings between frozen department director and business development managers resulting in better return on investment in merchandised display events.



Bachelors of Science

University of Oregon


Category Management
Category Leader / Insight | Business Analysis | Post Promotion Analysis (ROI) | Planning & Forecasting | Customer Presentations | Market Research / Panel Data | Profitability Analysis | Nielsen & SymphonyIRI