Senior Sales Analyst
Del Monte Foods
Provided analysis of consumption, shipment, and other syndicated data to make fact-based recommendations to support business planning and execution in identifying beneficial growth opportunities. Provided analysis of performance-based promotion programs.
- Prepared sales presentations for the launch of an entirely new brand, Milo’s Kitchen with an annual incremental increase of $6.5M and gaining over 400 points of distribution. Resulted in overall business growth of 4% and gained 1.5 category share points.
- Developed monthly “Pet Brief” report suite to identify issues and opportunities and recommended action steps to increase sales results.
- Responsible for all aspects of supporting the BDM’s/RSM’s to achieve business unit objectives. Developed tracking system to ensure proper distribution builds and retailer compliance to schematic star standards.
- Provided fact-based sales plans and performed post promotion analysis of trade promotions, utilized scenario trade plan analysis to maximize spend productivity resulting in greater return on investment and category growth.
- Utilized shipments, Nielsen syndicated, Spectra, consumer research etc. to develop actionable sales plans