Strategic Innovator with extensive experience in planning, development, management and execution for research oriented businesses. Expertise spans from media/advertising research to database and strategic market research. Related areas of expertise include:

  • 15 years of research experience
  • 12 years of online research experience
  • 12 years experience managing employees
  • 5 years of budget and revenue management
  • Specialist in strategic innovation and ideation
  • Product development and design expertise
  • Skilled in the management and analysis of large and incongruous datasets
  • Skilled presenter, both to large public forums and management
  • Methodologist with specialty in quantitative and qualitative research

  • Specialist in online and offline advertising/media research

Work History

Work History
Mar 2008 - Present

VP Corporate Strategy & Innovation

Tasked with architecting and actively pursuing research innovation initiatives within the company and with outside partners. Includes providing guidance and developing corporate strategic initiatives and presenting initiatives to the division chairman and company CEO. Also includes managing the development of new research product concepts, representing the online division on patent reviews and the identification/analysis/support of M&A opportunities.

Jan 2006 - Mar 2008

VP Market Research & New Product Development

Manage the market research product portfolio including: panel based products, the custom survey business, CPG research products and the Internet web analytics system. Responsible for the mentoring and development of research and product teams, financial planning, group budgets, creation of business cases, and assisting commercial organization with product sales. Product development initiatives have included: a post buy ad reporting system, ad effectiveness products, online video tracking products, joint panel products and the development of a statistical fusion product. During tenure performance of the market research portfolio showed a 42% increase in revenue.

Mar 2003 - Dec 2005

Senior Director of Analysis


Personally built, managed and directed the Nielsen online survey research product. During its first year, the product showed the fastest sales growth, and was a leading example of company's extension into custom research. Responsibilities included working with clients in the design and development of research methodologies, conducting competitive research, and providing recommendations to the senior executive team regarding the direction of the market research department. Product management entailed the hiring and mentoring of staff, development of product budgets and setting revenue expectations.

Apr 2002 - Mar 2003

Director of Media Analytics


Primarily responsible for working with Nielsen Online proprietary data and databases on custom analyses designed to address client needs. Was the leading member of a team that brought strategic research and consulting from 5% to 18% of revenue. Responsibilities also included researching, authoring and publishing of data driven reports on the state of the interactive media marketplace. Regularly responded to press inquiries and spoke at industry events such as AdTech, the ARF, ESOMAR, iMedia, and IAB events.

Aug 1999 - Mar 2002

Director, Media Research

Jupiter Media Metrix

Filled three primary roles: custom research, public research and internal research. Primarily responsible for the management of custom client analysis that required determining client needs, developing an appropriate research design, writing required proposals, study execution, data processing and completion of analysis. The types of research conducted included survey analysis, database mining and analytical insights. Public research responsibilities included, creating reports and analyses using Jupiter Research data, Media Metrix audience information and AdRelevance advertising data. Upon release to the press and public, responsibilities also included liaising and conducting interviews with journalists. Start-up team member in the creation and launch of the AdRelevance product prior to acquisition by Media Metrix.

Mar 1998 - Aug 1999

Research Director

Millward Brown Interactive

Responsible for the management and development of custom online research operations. Included the management/mentoring of staff, setting prices relative to market expectations, developing product and methodology enhancements, ensuring client satisfaction, and the promotion of Millward Brown Interactive's value added analytical skills. Perfected the online experimental design ad effectiveness system still in use today by companies such as Dynamic Logic and InsightExpress. Also perfected the creation of the first widely used JavaScript sampling algorithms for conducting online surveys. Personally conducted the first ad tests of today's popular online ad formats including, full screen ads, sponsorships, rich media advertising, Flash advertising, video advertising as well as numerous other technologies.

Mar 1994 - Mar 1998

Senior Research Executive

Millward Brown

Responsibilities included the design and execution of a market research projects both qualitative and quantitative in nature. Project experience spanned all research activities from project design, to the preparation/presentation of final reports with a specific emphasis on actionable results from a marketing viewpoint. Tenure at Millward Brown included the management of several tracking programs, conjoint analysis, product usage studies, copy testing, customer satisfaction and brand equity projects. Beyond client service, responsibilities also included the ongoing management, training and mentoring of a research team.






American Mensa
2008 - Present

PRC Expert (Professional Researcher Certification)

Market Research Association