Marcos Aurélio De Freitas

Marcos Aurélio De Freitas

Work History

Work History
Oct 2008 - Aug 2014



Leadership in Finance in a fast-growing company, since 2008, when the annual revenues reached R$ 2 MM to nowadays, with forecasted annual revenues of R$ 74 MM in 2014; 

Structuration (people, processes and systems) Controllership, Financial Planning and Analysis, Treasusy, Supply, Law, HR and Facilities teams;        

       - First analyzes took to main customers renegotiation e reviewed selling prices in a first moment,making the company achieve the break-even within 11 months;        

       - In 2010, HR and people internalization resulted in over 7% costs reduction;

 Management of accounting and tax closings and improvement opportunities, audits, short and long term planning, capital raising with public and private entities, HR and Law area (focused on tax, corporate, contracts and labor);

FP&A structuration: budget, forecast, monthly closing results, all of them segmented by, company, areas and customers, allowing control and focused actions in KPIs improvement. Business plans and ad-hoc studies;

Since 2013, Finance Directory focused exclusively on 3 teams (Controllership and Financial Planning, Treasury an Supply, and Law);        

       - Temporary management of IT team for 6 months (2009), and combined with the above areas, management of Corporate Comuniccation for 1 year (2011) and HR for 4 years (2010-2013);

Zero-base budget implementation, taking to team sizes and costs revision, resulting in 7 p.p. elevation in EBITDA from 2013 to 2014 (forecasted);

Corporate ERP and financial and HR policies implementation;

Company taxes restructuration;

Relationship with private equity funds and M&A offices, having led 3 due dilligences processes in order to sell a stake in the company;

Leadership at the company in MIT (resulting in the stock options plan of the company) and Ernst Young USA consultancy projects.

Oct 2007 - Jul 2008

Competitive and Commercial Intelligence Consultant


Development and coordination of the first consultative sales project for the Small and Medium Companies Vice Presidence, involving 7 different areas, and resulting in new sales and training methodologies, and a 10% increase in sales by operator.

PMO and performance analysis of the biggest loyalty project of the Vice Presidence in 2009, aiming to retain 70% of the focus customers.

Apr 2004 - Sep 2007

Business Intelligence Coordinator


Financial Planning Coordinator for the BI Department in the last 5 months of work.

Team coordination in a multi-departmental project aiming to reduce cell phones cloning, working also in related studies. 96% of reduction in cloning cases by december/2006;

Coordination of a customer lifecycle management (CLM) laboratory, focused on marketing segmented campaigns, achieving R$ 150 MM increase in EBITDA in 2005.

 Senior marketing analyst, focused on customers retention and loyalty.

Oct 2002 - Mar 2004

Business Analyst

C&A Modas

Business Intelligence Analyst in the Corporate Datawarehouse and also in the CRM/Customers Segmentation projects. Responsible for SAS databases and products administration. 


Jan 2010 - Jan 2013


Mar 1996 - Dec 2002





Corporate Finance

Financial Planning and Analysis (FP&A)

Accounting, Controllership and reporting




Capital raising


Private Equity


Mar 2014 - May 2014

Inter-Com TI

Fundação Dom Cabral
Internationalization and Competitiveness Program


Fluent portuguese and english.

Intermediate spanish.

Other Courses

Coaching,  Pro-Fit Coaching, with Eliana Dutra, 2011;

In the beginning of the career, finance laboratory and many courses focused on SAS and SQL databases that, even nowadays, are useful in discussions related to IT developments.