Head of Marketing & Sales - Automotive Division
Meta System SpA
Holds full P&L accountability for $110M operations and 60 staff spanning six locations in Italy, UK, France, Germany, and China.
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Introduced SAP, streamlined sales processes, delivered and revised budget to account for economic downturn, and mapped new commercial structure in four months; rationalized reporting and introduced product management function.
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Limited Revenues reduction at -5% vs. 2008 (market -30%) with acquisition of new customers and distributors (i.e. Romania, Estonia, Ireland, Denmark…).
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Increased Gross Margin by 1% through pricing adjustments, focused promotions and elimination of Israel loss making business.
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Reduced costs by $1,5M by direct cost reduction (gifts, travel savings, customer incentives) and reduction in personnel.
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Sold UK loss making subsidiary for $0,5M, reorganized French subsidiary and achieved $0,2M from a negative one.
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Started localization partnerships in India and Brazil to leverage important local markets.