Director of E-commerce
Director Of Internet Marketing/E-Commerce (2004-Present) Director Of IT (2002-2004)
- Implemented and managed extensive 2 year social media campaign for the purpose ofcorporate re-branding, brand management and reputation management, thus increasing exposure, as well as salesand marketing opportunities.
- Currently authoring nationally recognized social media marketing tech blog
- Worked with and managed other members of our product management, marketing and sales teams as well as various partners, clients, and teams to advance global sales objectives through online e-marketing andsocial media marketing efforts using cost effective technical solutions.
- Realized triple digit percentage growth in online sales for consumer products, resulting in record sales and profits, as well as top rankings in all of the major SE’s for brand name and associated key words.
- Developed Infrastructure for rapid rollout of web initiatives in order to capitalize on limited product lifecycle in direct mktg. marketplace using direct email, deploying BBS’s, social bookmarks and microsites.
- Instituted successful online marketing strategies utilizing the latest bleeding edge social media practices, including rapid content development, blogging and inbound link strategy to drive organic growth.
- Responsible for the design, development, administration and daily maintenance of over 80 domains and 5-10 active websites, depending on current projects. Also managed customer portals, corporate intranet, IT infrastructure, online community. as well as various marketing communications projects.