Marc Karasu

Marc Karasu

Work History

Work History
Sep 2006 - Present

President

MeasuredUp.com

Founder and President of MeasuredUp.com the leading online Customer Service consumer review site.MeasuredUp is the first website focused on the Customer Service experience that let’s consumers rate, rank and review companies and people and allows companies to address consumer complaints and create conversations with loyal consumers. 

May 2000 - Jun 2006

VP Marketing and Advertising

Yahoo!

Manage development and implementation of the creation, strategy and positioning of the Yahoo! HotJobs.com brand as related to all consumer and corporate marketing, advertising and communications.These initiatives to date have propelled HotJobs.com to be a leading career website within the Yahoo! business, increased measured brand awareness, grown new accounts, as well as measured site traffic (from fifth to second in category) and lowered cost per acquisition while helping grow annual revenue from 50 million to 100 million.14+ years business experience, with 6+ years of experience in leading marketing organizations at a significant scale.

·Member of 5 person executive management team running a business unit with 500 employees

·Executive level strategy, communication, and presentation skills. An analytical, strategic, mature, and metrics-oriented thinker with a well developed creative eye

·Developed a strategic brand architecture and synergistic multimedia advertising and communications platform.Marketing platform includes brand network TV, tactical cable TV, HotJobs TV commercials in the SuperBowl five consecutive years (1999-2003), radio, national and city specific outdoor, print, direct mail, list management, email, revenue generating corporate TV, online banners, SEM keyword management and SEO strategy

·Direct the creative process and guide internal and external creative teams, media planning and buying and brand strategy by setting clear creative direction and sharing in-depth consumer insights and strategic guidance

·Manage strategic marketing direction to over 300 HotJobs salespeople in regional offices as well as train sales on how to sell against the HotJobs and Yahoo! brand and marketing efforts. Work cross departmentally to devise new business plans, MARCOM plans and new services

·Work with market research to derive and present consumer insights in all existing and emerging categories that help inform product development and ensure optimal communications strategies as well as track performance metrics

·Develop and execute marketing plans that result in strong ROI by optimally allocating dollars and human resources across the most fitting marketing vehicles

·Drive the development of long-term, interactive, profitable Yahoo! customer relationships through the use of data-mining, strong creative development, targeted direct marketing and extensive research optimization techniques

·Created and execute internet and offline convergence marketing deals with TV networks and production companies.Deals include Showtime’s “American Candidate”and Burnett’s “The Apprentice”

·Create, manage and execute major job seeker online promotions and sweepstakes increasing traffic, building brand and driving revenue by leveraging Yahoo! network

·Manage HotJobs site user experience and site design

·Results-oriented and strong decision maker with ability to prioritize complex organizational objectives and meet aggressive deadlines.

·Outstanding team leadership, team development and interpersonal communications skills

·Excel in highly competitive and dynamic industry environments and manage effectively within matrixed structures

·Strong competency in communicating marketing objectives and results and providing business leadership across a broad range of supporting functions from analytics to art direction

·Featured as public spokesperson for the company in tv, Radio, online and print interviews

Nov 1999 - May 2000

Account Director

Dinoto Lee Advertising

ICAST.com and Dash.com Managed client relationships and worked on new business

·Developed and implemented a complete launch and brand building strategy as well as TV and print campaign for iCAST.com

·Developed a consumer brand building strategy and a trade strategy as well as print a advertising campaign for Dash.com

·Managed production, media planning and account planning as well as relationship with client.

·Analyzed business plans and new business opportunities for agency.

Sep 1998 - Nov 1999

Account Director

Bartle Bogle Hegarty Advertising

Reebok, Furniture.com, Johnnie Walker, ESPN and Gobi.com

Managed client relationships, media planning, account planning and research.

Reebok

·Managed the global repositioning and revitalization of the Reebok Classic brand.

·Category analysis, strategic repositioning, production and implementation of new advertising campaign.

·Coordinated marketing efforts with retail, product development and corporate.

Johnnie Walker

·Nationally repositioned Johnnie Walker through a new communications strategy

·Developed a complete national communications and marketing program including advertising, on premise and promotion

ESPN

§Developed strategy and positioning as well as produced new TV and print communications for NASCAR marketing campaign.

Furniture.com

·Analyzed category, developed and implemented a marketing and advertising strategy and advertising campaign for furniture.com

Gobi.com

·Developed a strategy and positioning for Gobi.com and worked with Gobi to refine business model.

Feb 1996 - Sep 1998

Account Supervisor

TBWA Chiat Day Advertising

Absolut Vodka, Chivas Regal, The Glenlivet, Patron, Champion sportswear, Prodigy ISP, New Business Seagram

·Managed the Global repositioning of Chivas Regal including consumer print, radio, TV, promotion, media planning, Public Relations, on-premise and trade.

·Managed the repositioning of The Glenlivet including strategy, category segmentation and a new communications platform.

·Worked with a team to manage Absolut including creative development, production, research and media planning.

·Developed creative and media briefs

·Supervised creative, production and media projects internally and externally.

·Researched the contemporary adult market for developing trends.

·Evaluated inventory data, product flow, market share and financial information in refining strategy for Absolut and Seagram.

·Managed direction of traffic, legal, production, creative, art buying and talent departments.

·Analyzed competitive spending and positioning for all clients.

Prodigy

·Analyzed the ISP category and worked on a new consumer branding strategy for Prodigy.

Champion

·Developed new positioning and communications for Champion apparel as well as produced new advertising campaign.

Jan 1994 - Feb 1996

Media Planner

Griffin Bacal Advertising

Media Planner Hasbro, Sony Wonder

·Formulated media plans, strategies and objectives for HASBRO and Sony Wonder

·Evaluated print and Broadcast media buys

Jan 1993 - Jan 1994

Media Buyer

GM Mediaworks

National Broadcast assistant Buyer

·Responsible for the ongoing regulation and management of General Motors National Broadcast buys.

Yahoo! and Agency examples

Education

Education
Sep 1988 - Dec 1992

BS