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Summary

I am a Sales and Marketing professional with 7 years of experience working in the eCommerce and IT industry for international corporations and start-ups in Europe and Brazil. I have a proven track record in Sales and Market Development covering B2B and B2C Sales.

As a bilingual (English and Portuguese) professional with Bachelors Degree in Advertising and Marketing and Higher Certificate in Customer Relationship Management, I have strong knowledge in managing direct and indirect Marketing Channels with focus on SalesI also specialize in Account Management, Market Analysis, Research, Strategy, CRM and eCommerce.

Working directly with IT B2B Customers to settle their business challenges, I manage the Sales strategy to meet and exceed revenue targets daily, weekly, monthly and quarterly, developing a trustful and successful customer relationship with new and existing clients.

I have an exceptional interpersonal and communication skills including written, oral and listening skills. I believe in empowering people through technology and I am passionate about selling and customer satisfaction. I am a proud former Youtuber, I love to share moments with friends and I am also an aspiring photographer and videomaker that loves to capture moments from my own perspective.

Career Achievements

Lucini Group: Grew sales revenue by 233%, from Q4 2015 to Q4 2016 
Ricardo Eletro: Led a team of 5 marketing staff and grew email engagement rate from 5 websites in +50%
Baby & Dinda: Grew email marketing sales revenue by 150%, from Q1 2013 to Q2 2013
Walmart: Managed all the email marketing CPA partners with revenue target of 6M a month
E.Life: Managed internacional accounts as Carrefour, Kraft Foods Mexico, Bunge and Tetra Pak

Work experience

Sep 2015Present

Channel Account Manager

Lucini&Lucini Communications Group
  • Onboarding agencies and direct clients to Lucini's lead generation program
  • Managing up to 30 agencies and direct clients across Europe and Latin America
  • Planning and targeting CPL, CPC and CPM campaigns to deliver the best ROI
  • Business consulting to help agencies create effective lead generation campaigns
  • Interacting with the finance team to follow up the invoice payments
  • Representing Lucini in Marketing Events as eShow Brazil June/16 and Afiliados Brazil June /17
  • Pursuing upselling opportunities and revenue retention and growth
  • Devising effective marketing strategies to maximise customer success
  • Providing exceptional customer service
  • Revenue Goals Performance
    2015 | Q4: 118%
    2016 | Q1: 102% | Q2: 96% | Q3: 111% | Q4: 196%
    2017 | Q1: 138%
  • Revenue Growth

    Q4 2015 | Q4 2016: +233%
    Q1 2016 | Q1 2017: +126%

    Q4 2015 | Q1 2016: +72%
    Q1 2016 | Q2 2016: - 6%
    Q2 2016 | Q3 2016: +15%
    Q3 2016 | Q4 2016: +78%
    Q4 2016 | Q1 2017: +17%

Oct 2013Oct 2014

eCRM Coordinator

Ricardo Eletro (Máquina de Vendas)
  • Developing email marketing automation for activation, reengagement and winback
  • Daily KPIs follow-up: delivery, open rate, click rate, CTOR, revenue, average ticket and ROI
  • Planning actions aiming the improvement of the campaigns KPIs
  • Creating email marketing strategies and processes
  • Providing new insights for A/B testing and campaigns
  • Leading email marketing team
  • Designing the monthly schedule and promotional calendar for email marketing
  • Creating reports and dashboards for the marketing team
  • Internal Project Management along other teams
  • Deliverability monitoring with Return Path
Jan 2013Jul 2013

eCRM Analyst

Baby.com.br | Dinda.com.br (Monashees Capital)
  • Strategic segmentation of the mailing list, aiming the optimization of the campaigns
  • Daily KPIs follow-up: delivery, open rate, click rate, CTOR, revenue, average ticket and ROI
  • Designing the monthly schedule and promotional calendar for email marketing
  • Creating rulers based on the interactivity of users or the purchase behaviour
  • Running tests of subject, sender label, messages, date and time of campaigns
  • Designing the Relationship Scales with the objectives of Conversion and Loyalty
  • Studying the database and the user journey to build clusters
  • Internal Project Management along other teams

Jun 2011Jan 2013

eCommerce Channel Marketing Analyst

Walmart.com (Walmart eCommerce Brazil)
  • Prospecting and managing strategic B2B partners
  • Implementing campaigns and promotional actions focused on B2C sales
  • Daily KPIs follow-up: revenue, visits, average ticket, conversion rate and ROI
  • Interacting daily with the commercial team to analyse assortment of products
  • Managing all the email marketing CPA partners with revenue target of 6M a month
  • Designing the monthly schedule and promotional calendar for email marketing
  • Actively communicating with the finance team to collect and resolve all outstanding payments
Dec 2010Jun 2011

Market Intelligence Analyst

E.Life Group
  • Analysing and qualifying data based on social media posts
  • Developing reports for clients of brand awareness
  • Managing a team of 5 social media interns
  • Providing insights and strategies for brands in social media
  • Supervising projects according with the project manager instructions
  • Managing international accounts as: Carrefour, Kraft Foods Mexico, Bunge, Tetra Pak and Souza Cruz

Education

20142014

Higher Certificate, Innovation in Customer Relationship Management and Loyalty

FGV - Fundação Getulio Vargas
20072011

Bachelor's Degree, Advertising and Marketing

UNINASSAU


Languages

Native Portuguese Speaker
Fluent English