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Work experience

Jun 2009Present


Fort Worth Career Search Network

Professional network comprised of accomplished individuals in the greater Tarrant County area seeking new career opportunities.Non-profit organization with one primary mission - "Connect the unemployed and under-employed to their next career, sooner."We provide the following consulting services:• career search strategies and techniques,• building your professional network,• crafting your professional brand,• managing your digital footprint,• company research,• resume development,• interviewing skill development,• job leads,• career transition strategies

Jan 2008Dec 2008

Marketing Communications Manager

Sabre Holdings

• Managed the Marketing Communications activities in North America. Responsible for delivering the Sabre message and keeping a unified brand identity when communicating with customers. Ensured brand and communications consistency in North America, Latin America and Europe • Developed and executed internal communication plans for product launches and promotions

• Created and maintained the corporate strategic message document that is used by all customer-facing employees

• Delivered quarterly and ad-hoc updates to Senior Management regarding Sabre’s status and position in the marketplace

• Supported sales teams providing them with communication materials, key messages and talking points on various issues that impacted Sabre and our customers

• Maintained and updated all Sabre policies

• Created and developed standard template used for customer advisories consisting of key messages, talking points and frequently asked questions

• Analyzed Sabre’s value proposition as well as current and potential competitors’ propositions

May 2005Dec 2007

Competitive Intelligence Manager

Sabre Holdings

• Managed and maintained Competitive Intelligence area.Assessed company’s products position in the marketplace as well as our competitors’. Created online resources for field and sales personnel to help them understand Sabre’s position in the marketplace as well as our competitors’. Briefed senior management regularly on relevant issues and strategies regarding competitors

• Gathered, analyzed and communicated competitive information within Sabre Travel Network • Created and maintained an online Competitive Intelligence Web site with comprehensive documentation that helped the sales force understand and communicate Sabre Travel Network’s competitive advantages in the marketplace • Updated senior management on competitive threats affecting our business and provided recommendations on how to respond • Coordinated market research efforts associated with competitive intelligence gathering • Developed customer-ready materials including presentations and documents that demonstrate Sabre Travel Network’s competitive differentiation in the marketplace. Worked with international regions to ensure the materials were applicable globally

Mar 2003Apr 2005

Marketing Manager

Sabre Holdings

• Successfully led Marketing Departments in Brazil, Argentina, Uruguay and Paraguay. Created and effectively managed Marketing teams and budgets for promotional campaigns, web sites and events. Managed brand value, communication, public relations and press releases, and market research. Conducted products’ and programs’ implementations

• Planned, developed and executed Marketing campaigns, both internal and external for Sabre customers and prospect ones

• Maintained the company’s institutional and promotional branding identity

• Planned, organized and executed events, contests and promotions for Sabre and non-Sabre customers

• Coordinated extensive market research to understand customers’ needs and behaviors in preparation to product launches

Dec 2000Feb 2003

Customer Service Manager

Sabre Holdings

• Led remote Account Executive team and managed regional Customer Service Department.Grew regional market share 40% and realized savings of $2.5M through the execution of customers’ IP migration plans and hardware donation programs

• Led Customer Service team and surpassed conversions targets

• Managed contract administration and relationship of major travel agency customers

• Built and maintained customer relationships based on customer assessments, visits and account maintenance

Oct 1999Nov 2000

Associates Account Manager

Sabre Holdings

• Maintained relationships with key airlines in Latin America and was responsible for developing sales of products and services. Recommended modifications to existing product and service lines, and coordinated sales with appropriate parties

• Managed airline relationships and contracts for local and international carriers and their affiliates

• Performed account management and relationship maintenance with local, regional and international air carriers, car rental companies and hotel chains

• Provided technical and administrative product information and demonstrations, and quoted prices

• Represented Sabre to the airlines and the airlines to Sabre in sales-related matters

• Assessed the airlines’ issues, understood their businesses and product requirements

• Executed customer retention and negotiations of renewal pricing

Apr 1998Sep 1999

Account Executive

Sabre Holdings

• Trained Sabre customers on how to use the system and its available tools

• Managed contract administration and relationship of major travel agency customers

• Built and maintained customer relationships based on customer assessments, visits and account maintenance




Faculdade Santa Marcelina


Dynamic Marketing Manager with extensive international experience in Marketing Management, Strategy & Communications, Brand Management, Competitive Intelligence and Project Management. Possess strong communication and analytical skills. Highly motivated with solid interpersonal skills and expertise in time management. Additional strengths include:  International Experience in North America, Latin America and Europe  Ability to Direct Complex Projects  Results-Oriented Individual  Strategic Planning Expertise  Multilingual. Fluent in English, German, Portuguese, Spanish and Italian


Multilingual professional fluent in English, German, Italian, Portuguese and Spanish 


Looking to grow my career in the Marketing area using my skills, knowledge and experience in Marketing Communications, Marketing Management & Operations, Strategy, Brand Management and Competitive Intelligence. Use the international work and living experience I acquired in Europe and Latin America and make the most use of all the languages I speak. Use my expertise in time management and planning to help companies grow their revenue.


Poject Management
Vast experience leading major cross-regional projects.   Awarded with “Best Project Delivered in One Quarter” by the Chief Marketing Officer of Sabre Holdings in 2007