A strategic & creative marketing professional with strong brand, marketing, advertising, direct response, interactive, and social media experience along with outstanding project management skills, relationship building skills and an extraordinary blend of creative and analytical thinking. Industry experience includes travel/tourism, resort marketing, technology, single unit and multi-unit retail, energy/utilities, restaurant and B2B.
2008 - Present
Marketing & Brand Professional
Available for Hire
- marketing consulting, analysis, branding, and ideas - Strategic planning, brand development, marketing plans, tracking & ROI analysis, direct marketing, email marketing, advertising planning/buying, media buying & negotiations, marketing procedures, internal communication, vendor management
Aug 2001 - Feb 2009
Director of Marketing
Strategic development & planning; Brand management; Web & online marketing; Project Manager; ROI analysis; and Creative Direction. Northwest Framing (dba Museum Quality Framing, Beard's Framing and Frame Central) operates 45+ retail framing stores located throughout WA and OR along with a commercial framing division and online catalog division.
1999 - 2001
Lead client contact on agency's largest account; Managed & coached 8+ person account team; Worked cooperatively with client on strategic planning; Managed multi-million dollar advertising budget. DDB Seattle is an agency within the DDB Worldwide family and one of the largest agencies in Seattle. Clients include North Face, Holland America Line, McDonald's and Microsoft.
1996 - 1999
Product Marketing & New Product Development
Business development; New subsidiary development; Strategic marketing planning & execution; commercial product management. Avista Corp. is an energy company involved in the production, transmission and distribution of energy as well as other energy-related businesses.
1990 - 1996
Director of Marketing
Whitefish Mountain Resort (Big Mountain)
Lead all PR, Marketing, and Sales efforts; Marketing program planning & development; media buying; vendor negotiations and relationships. Operating under the name as Whitefish Mountain Resort. The resort is home to both summer and winter sports & activities - offering world-class skiing, snowboarding, hiking, biking, concerts, events and much more beyond the slopes.
1982 - 1983
Attended Colgate as part of a student exchange program my senior year, while attending the University of Puget Sound.