Work History

Work History
Sep 2009 - Present

Co-Founder

Marci Clark Wellness
  • Created educational curriculum for weight loss, bone health and fall prevention programs.
  • Designed online and live coaching tools to improve customer's health.
  • Developed business model to be an inclusive, comfortable center for people of all body types and abilities.
  • Spokesperson for all educational programming and marketing.
  • Coordinator of all event planning and educational marketing events.
Jun 2006 - Jul 2009

Education Director

Madd Dogg Athletics
  • Created fitness educational curriculum for this brand with manuals for students and staff training manuals.
  • Official spokesperson and sales representative for the brand of educational programming and fitness equipment at company meetings and conferences.
  • Overseer of the Pilates program message and brand by directing all DVD production, writing educational material and writing marketing materials.
  • Conducted extensive product research and competitive analyses for the educational program and equipment.
  • Implemented company policies and procedures necessary to launch new fitness programs and to train existing staff.
  • Assisted in the development of the annual marketing plan with strategic initiatives for the marketing, sales and customer service teams..
  • Coordinated an annual event planning and programming schedule for industry conferences and trade shows.
  • Responsible for the hiring, training and development of the instructor teams throughout the U.S., Europe, Latin America and Asia. 
  • Initiated the first instructor mentoring and sales incentive programs.
  • Developed sales training materials for internal customer service staff, administrative staff and external independent contractors.
Jul 1999 - Jun 2006

President

PowerHouse Pilates, LLC
  • Prepared a comprehensive business and financial plan to receive funding from the Small Business Administration (SBA) for the business start-up.
  • Built the business from inception to an international company primarily with a grassroots marketing strategy.
  • Wrote all fitness education training manuals for students and co-developed all educational products.
  • Company spokesperson at national and international conference presentations and in interviews in industry trade magazines.
  • Designed all marketing materials and messages including website content, educational catalogs, email announcements and brochures.
  • Developed printed materials by writing content, editing content and design implementation.
  • Implemented annual sales and marketing plans for new business development.
  • Acted as a distributor for Balanced Body, Inc. equipment selling over $300,000 of Pilates equipment to existing and new customers each year.
  • Developed the company sales and marketing plans in conjunction with national trade events and conferences.
  • Analyzed annual reports and adjusted the sales and marketing strategy according to data and market research.
  • Maintained business relationships with facilities, vendors and equipment manufacturers and continually networked to develop new customers.
  • Responsible for hiring and training of all marketing personnel, independent contractors and office staff.
  • Planned and coordinated a yearly meeting for company contractors to learn about new developments, programs and build relationships.

Publications

MAGAZINE ARTICLES 2008

Stress Free Holiday Planning, CanFit Pro Magazine, November 2008

Evaluating Pilates Instructors, IDEA Fitness Journal, October 2008

Specialty Fitness Programming, Onsite Fitness Magazine, October 2008

Fitness Special Populations, CanFit Pro Magazine, July 2008

Hiring and Developing Pilates Instructors, Onsite Fitness Magazine, June 2008

Pilates and Osteoporosis, Onsite Fitness Magazine, April 2008

PUBLISHED BOOKS:

“Pilates Reformer Manual”, PowerHouse Pilates 2001

“Pilates Matwork Manual”, PowerHouse Pilates 2003

“Pilates Matwork with Props”, PowerHouse Pilates 2005

PUBLISHED EDUCATIONAL MANUALS

SPIN Pilates Mat Level 1, November 2006

SPIN Pilates Mat Level 2, February 2007

SPIN Pilates Reformer Level 1, May 2007

SPIN Pilates Reformer Level 2, September 2007

SPIN Pilates Tower, February 2008

SPIN Pilates Chair, September 2008

Lectures and Workshops

  • Exercise for Osteoporosis, World Spinning and Sports Conference, May 2009, Miami FL
  • Wellness Revolution, World Spinning and Sports Conference, May 2009, Miami FL
  • Pilates Reformer—Beyond the Basics, DCAC Fitness Conference, April 2008 Houston, TX
  • Postural Assessment, CanFit Pro Conference, August 2008, Toronto Canada
  • Mini Mind Body Programming for Kids, Body and Mind Fitness Conference, February 2006, Chico CA
  • Shining Stars: Developing a better staff, NEHRSA, October 2006, Boston, MA
  • Life in Balance, Western PA Nurses Association, June 2006, Pittsburgh, PA
  • Pilates Wellness Programming, Club Industry, November 2005, Chicago IL
  • Industry Leader Panel Summit, TSI Summit, October 200, New York City
  • Marketing & Growing Pilates Programming. NEHRSA, October 2005, Boston MA

Education

Education