Marc Glessner

  • North Brunswick US-NJ
Marc Glessner

Portfolio

Skills

Skills

Citrix

Microsoft Powerpoint

Microsoft Word

Microsoft Excel

Adobe Acrobat

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Work History

Work History
Jan 2007 - Apr 2012

Sr. Creative Marketing Services Manager

Taylor and Francis Group U.S.
  • Manage the day to day activities of the promotion Department, ensuring efficient workflow, setting priorities, delegating work, performance appraisals and interviews.
  • Manage promotion campaigns for over 300 books and journals annually.
  • Internal aspects include: prioritizing titles, time sensitivity to market demands and mailing list.
  • External aspects include: mail houses, postal regulations, printer relations including print estimates, vender bidding and preparing files for press.
  • Manage copywriters, copy editors, graphic designers and ad coordinators to ensure high quality promotions. Approve copy, content and direction of advertising efforts and direct mail materials.
  • Research and select internal and commercial mailing lists; track promotion results; evaluate response rates and cost effectiveness. Investigate alternative forms of marketing including web promotions, email campaigns, and commercial search engine optimization.
  • Oversee all aspects of corporate advertising in professional/academic publications, conference programs and internal corporate publications.
  • Spearhead interdepartmental communication. Build relationships with editorial and book production departments.
  • Work with corporate database management system to maintain and improve project management and implementation.
  • Approve supplier/vendor selection and all invoices for payment; prepare annual budget for senior management approval and monitor/control expenditures.
May 2005 - Dec 2006

Manager - Creative/Marketing

Lawrence Erlbaum Associates
  • Manage the day to day activities of the promotion Department, ensuring efficient workflow, setting priorities, delegating work, performance appraisals and interviews.
  • Manage promotion campaigns for over 300 books and journals annually.
  • Internal aspects include: prioritizing titles, time sensitivity to market demands and mailing list.
  • External aspects include: mail houses, postal regulations, printer relations including print estimates, vender bidding and preparing files for press.
  • Manage copywriters, copy editors, graphic designers and ad coordinators to ensure high quality promotions. Approve copy, content and direction of advertising efforts and direct mail materials.
  • Research and select internal and commercial mailing lists; track promotion results; evaluate response rates and cost effectiveness. Investigate alternative forms of marketing including web promotions, email campaigns, and commercial search engine optimization.
  • Oversee all aspects of corporate advertising in professional/academic publications, conference programs and internal corporate publications.
  • Spearhead interdepartmental communication. Build relationships with editorial and book production departments.
  • Work with corporate database management system to maintain and improve project management and implementation.
  • Approve supplier/vendor selection and all invoices for payment; prepare annual budget for senior management approval and monitor/control expenditures.
Nov 1998 - May 2005

Sr. Art Director/Designer

MediaBay, Inc.

  • Created (copy and design) profitable bi-monthly sales catalogs on tight, strict deadlines and minimal budgets
  • Created (copy and design) numerous hugely successful direct mail packages in various formats and styles
  • Created (copy and design) product design and packaging for a number of continuity programs and product campaigns (Audobook covers, Brand Identity for original products created internally) 
  • Created graphics and imaging for use in corporate and promotional web pages, and other various advertising and promotional processes. 
  • Created documents in Powerpoint for use in presentations and sales correspondence 
Jul 1990 - Aug 1998

Sr Art Director/Direct Mktg & Advertising

Bookspan(Newbridge Communications

  • Created numerous successful direct mail and advertising campaigns for 20 various trade book club products and services
  • Managed Extensive Macintosh Corporate Desktop Publishing Environment in a large creative services department
  • Created a system to monitor the trafficking and pre-flighting of jobs from art department to an In-house pre-press department
  • Managed a large multi-person creative services department
  • Developed and implemented a fully digital art database system on the corporate network servers
  • Researched and supported art applications for Macintosh artists
  • Commissioned photographers, models, illustrators, and freelance artists
  • Oversaw the plan and execution of the initial transition from traditional  to Macintosh computer desktop publishing, including multiple workstations, server, and printer local area networking
  • Created numerous successful direct mail and advertising campaigns for 20 various trade book club products and services
  • Managed a large multi-person creative services department
  • Commissioned photographers, models, illustrators, retouchers and freelance artists on numerous successful marketing and promotion projects

Education

Education

Associates Degree

School of Visual Arts

References

References

David Dwek

George Zimmar

Ken Walsh