Marcelo Peruzzi

Project management for clients like  Bradesco Seguros, BRF, O Boticário, with regular meetings for understanding the project / stages. Exchange files with clients, with automated process , using ETL and later viewing on the websites of relationship campaigns. Customer service for Bradesco Seguros, contract drafting , weekly status meetings , creation of technical specification and business for three major campaigns. Intelligence applied in management points in loyalty systems , ROI , etc.

IT Management - CRM Volkswagen customer (B2C) Premium line (Imported cars) and National line. Relationship by Portal, direct mailing, welcome kits, cards, gifts, and others. Concepts of RFM and LTV  (used for analyzing customer behavior and defining market segments).

Coordination of mission critical projects, 24 hours x 7days. Survey data with the users involved and final version in VB 6 and SQL 6.5 to 2000, C#, VB and ASP.Net, JAVA and AJAX with SQL 2005, integration with Apple devices. Mirror in SQL Server, Backup, Restore,Tunning and administering databases in Brazil and in the United States.Use of framework, Web services, XML, ETL, MVC, threads and SOA.

• VIP Restaurant - report in the magazine “Veja São Paulo”, 11/25/2009, control of reservation, requests by mobile devices (initially in iPaq and later in IPad / IPod) and electronic catalog of all products of the restaurant, with photos and description; wines with country/region features, photos of the bottle and their labels.

• Mobile (IPad) – TIS, management for decision making, with online information and graphics; LIVE, displays the signal of the station live on the device; O ÚLTIMO PASSAGEIRO, with quiz questions categorized by the program block; MEGA SENHA, quiz with words for guess; SUPER POP, form with data and photos of guests; TP, contingency if the camera TP fails; AUTOMAÇÃO RESIDENCIAL, lighting control, TV, bluray, curtains, piano and library of movies / music; EVENTOS, register control and invited to any events in any place; TV FAMA (IPhone), with news about the famous.

• Rede TV! Portal – The project started in Sept./2008 and was released in June/2009 (www.redetv.com.br), with all infrastructure in Dallas, US. We offer LIVE from the signal station on the site (streaming), generation of online video (which will be aired live to the site), videochat, running on multiple browsers, and the publisher's internally developed. Creation of promotions and hot sites, with SEO, Google Analytics and AdSense.

• Master – control display of the TV breaks, integrated with Mac machines.

• Digital News - “INFO Exame” magazine report n° 226, Jan/2005. Display Control System of News. It is used by journalism and production programs. Integration with Ibope, Teleprompter, Character Generator, Video Player and Palm (to read text in front of cameras). This software has emerged, beyond integration with existing solutions (Mac), because of the high cost of maintaining third-party software. Currently there are more than 350 users, with no cost.

• OPEC – Commercial operations of TV in all branches / affiliates in Brazil; Control Script by regions, orders insertion, integration with advertising agencies and customers. All this work resulted in Easy Media product (www.easymedia.com.br), which does online selling of the commercial break, sending and tracking of requests from customers / agencies, issuing vouchers display (materials to show / already been shown, among other features). The department that uses this project several times won awards for advertising agencies as Opec with faster response/accurate.

• Development of other projects, such as the Documentation Center, Control Vehicles, Legal, Employee TimeCard, Elections; Conversion to new system technologies Commercial, Finance (Payable, Receivable, Current), Purchasing and Inventory. Then, the system migrated Financial, HR, Accounting and Property to a third-party solution (TOTVS), performing the implementation / reporting of all modules. The information in the ERP systems has been included in applications developed internally.

Development of company business, shipping cargo (control customers, freight, ship, agents, etc.) in Clipper 5.01.

• Monitoring of all Master Plan conducted by the University of Campinas (UNICAMP), resulting in the Entity Relational Model (MER) of all business functions and designing all the hardware and software needs for the next years.

• Training in Oracle / Windows NT for development and deployment of systems, according to "PDI".

• Selection process of system packages for Business Management for the departments Financial, Accounting and Human Resources.

Design, development and implementation of the Financial and Invoicing Systems in Cobol Microfocus 4.5.

Maintenance of programs like Invoicing, Account and Planning / Production Control, developed in UNIX platform and Cobol language. Creation and maintenance of a system to control statistics data of production in Clipper.