Marc Dicko

 WORK EXPERIENCE

Work History
Feb 2016 - Present

Professor - Consumer & Data Analytics

ESSEC Business School - French Ivy League

In parallel to my position at l'Oréal I am teaching : 
- Analytics & Insight
- Media Precision Marketing (programmatic buying & real time bidding, ...)

Jul 2014 - Present

Digital Innovation Manager

L'Oréal - Chief Digital Officer Team 

-Launching major digital business transformation projects 
-E-commerce & e-retailing tools 
-Building open innovation partnerships (GAFA, startups, peers)

Key success:
-Make Up Genius App  (20M+ downloads) http://bit.ly/223d6vq
-CEO and COMEX lead mentor & trainer

Jun 2012 - Jun 2014

International Digital Marketing & Ecommerce Manager

L'Oréal - Active Cosmetics Division

-In charge of the Innéov digital strategy in 14 countries.
-Launch of the, first European e-commerce initiative

Key successes:
- Management & coordination with 1 direct report in Paris + 14 country coordination reports
- +50% e-commerce growth
 -Sophisticated IT workflow coordination (SAP / Product Information Management / Banking / Inventory Management)

Jul 2011 - Dec 2011

Digital Marketing & CRM Project Manager Garnier / Gemey Maybelline France

L'Oréal - Division des Produits Grand Public

- E-media campaign activation (Display & Search)
- E-PR event organization and blogger followup
- CRM Program & Social media 

Key Success :
-8 mass media campaign launches 

Education

Education
2010 - 2012

Master's Degree  - Business

PSB - Conference Des Grandes Ecoles

Valedictorian / Major de Promo
E-Business Specialization

CERTIFICATIONS

Certifications
2011 - 2011

Certified Semi-Finalist of the Google Marketing Challenge

Google Challenge (20 000 students, 68 countries)