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Summary

A motivated Digital Marketing Specialist who will bring her strong organizational skill, time management, and creativity to your company.

Mara is passionate about web technologies, search industry and communication.

She has 4+ years of experience in digital marketing within an international company and possesses the ability to develop and execute advertising campaigns, create content for website and social media marketing and, manage email campaigns.

Mara is Italian native speaker and a certified Google partner, competent in Adwords and Analytics tools.

Currently she is looking for a suitable position in Ireland where she recently moved.

Work History

Apr 2011Apr 2015

Digital Marketing Specialist

Modix GmbH Italia

Modix is an international company (part of  Cox Automotive) focused on multilingual digital marketing and sale solutions for car dealers and OEMs.

Duties:

  • Created, uploaded, and mantained contents to company website
  • Created content for articles, blog, newsletter, and other communications
  • Created, developed and managed content for social media channels, and cultivated a new online community
  • Planned and executed PPC campaigns and reported back to clients on performance
  • Email Marketing Campaigns
  • Responsible for Customer Relationships (answered customer enquiries and complaints about company's on line solutions by email, phone, livechat, and social media)
  • Supported marketing events
  • Collaborated with marketing department on creation and translation of marketing materials

Clients include: Audi Italia, Volkswagen Italia, Peugeot Italia, Seat Italia, Skoda Italia, Volvo Italia, Avis Italia

Apr 2009Mar 2011

Retail Customer Service

Manheim Italia Srl

Manheim is an international company (part of Cox Automotive) focused on live auction and remarketing services. 

I worked in Retail Services division that provides digital marketing products and services to Automotive manufacturers, franchise dealers and dealer groups.

I was responsible of professional photography service provided to Audi and Volkswagen dealer groups.

Duties:

  • Educated customers on service offerred
  • Recruited, trained and managed a team of over 30 photographers
  • Coordinated appointment schedules for photographers
  • Created training manuals
  • Data entry
  • Supported the commercial and business development functions of the division
Apr 2007Mar 2009

Receptionist and administrative assistant

Progresso Srl

Managed the receptionist area of a premier motor dealership, including greeting visitors and responding to telephone and in-person requests for information and complaints.

Duties:

  • Received cash, checks and credit card payments from customers
  • Coordinated pickup and deliveries with other department staff members
  • Conducted exit interviews with customers to ensure the highest level of satisfaction
  • Provided administrative assistance
Jul 2006Mar 2007

Telephone Research Interviewer

S&A - Surveys and Analisys

Duties:

  • Called consumers for the purpose of conducting opinion surveys in a qualitative manner
  • Obtained and recorded the data on prescribed questionnaires or on computer terminals
  • Reviewed questionnaires/forms for completeness

Education

20002006

Bachelor's Degree in Italian Literature, Modern Philology

Università degli Studi di Torino

Modules including: culture of digital media, English language, Spanish language, sociology of knowledge and networks, web technology

Certifications

Oct 2013Present

AdWords Fundamental

Google

Basic and intermedate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns

Nov 2013Present

Search Advertising

Google

Advanced concepts, including best practice for creating, managing and optimizing search campaigns

Sep 2015Present

Analytics Certified

Google

Basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics and dimensions.

Skills

Digital Marketing

Google AdWords, Google Analytics, Social Media Marketing, Digital Advertising, Automotive web marketing

Italian Language

Excellent written and spoken business skills, ability to compose grammatically correct, concise and accurate written responses.

Customer Service

Problem solving, negotiation, troubleshooting,  organization, CRM, training manual, telephone etiquette, communication

Sales

Business negotiation, goal-oriented, communication,  dedicated team player, internet services, Automotive industry

Administration - Accounting

Microsoft Office Tools, Microsoft Dynamics NAV, Microsoft SharePoint, spreadsheet development, employees training, DMS, invoice processing, account reconciliations