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10+ years experience in Marketing, Advertising and Brand Management across traditional and Internet Media comprising of: Brand Communication Strategy, Direct Marketing, Offline Marketing, Social Media Marketing, Content Creation & Marketing, Email Marketing & Consumer research.

Work experience

Jan 2012Nov 2015

Director - Brand Outreach

Logicserve Digital

Responsible for Digital Social Presence, Content Marketing, Communication, Relationship Marketing, and Strategic Alliances for Indian flagship offerings -, in addition to European and US couponing and comparison brands

Editor to 'The Royale' - inhouse webzine which defines global/ indian trends across categories.

Pitch, Design & Execute Strategic Social & Content Marketing Campaigns/ Solutions to clients.

Clients - Edelweiss Tokio, Euro Vigil, Euroviva,  Aquaguard On The Go & Zohraa.

Position Logicserve Digital as a Leader in the Digital Advertising space in India through various PR and Corporate communication initiatives using - Social Media, Content Strategy and Marketing & Email Marketing.

Leadership profiling of Logicserve Group co-founder through blog and social networks.

CRM set up and website management of all official McAfee partner sites across geographies for CK Net (A Logicserve Group acquired company)

Setting up processes across verticals, Identifying individual team members key responsibility areas and review metrics, optimising performance and efficiencies for overall department growth and performance.

Jul 2011Nov 2011

Senior Manager - Client Partnership

TheoryM Interactive India Pvt. Ltd.

Planning and implementation of direct marketing campaigns and promotional creative through a variety of media – email, direct mail, events, exhibitions, advertising.

Manage perception with key stake-holders of Doctors, Dealers and Employees via creative solutions and contact based programs.

Clients: Future Supply Chains, Wallace Pharmaceutical

Dec 2003Oct 2007


TheoryM Interactive, Mumbai

Plan and implement direct, one-to-one B2B and B2C communication through a variety of media – web, email, direct mail, social media, events, advertising

Ideate and strategise with creative and data teams to deliver a holistic communication package for the B2C programmes

Initiate Acquisition | Activation | Usage | Retention Campaigns, across all verticals in the offline and online space

Develop strategies for building customer data knowledge bank for acquisition and retention

Loyalty program management, one-on-one promotions and regular competition industry mapping

Clients: TAJ Group of Hotels, HDFC Bank & HDFC Securities, Seijo and The Souldish, Lakme Beauty Salons, Saregama India, Milestone Interactive, Godrej Interio – Office

May 2002Jul 2003

Senior Account Executive

Concept Communication Ltd
Plan and execute offline mass media campaigns for IDBI and UTI.
Sep 2000Apr 2002

Relationship Manager

Clea Public Relations

Managing Media relations for House of Baccarose, Centurion Bank, Capital Foods, Modi Entertainment



Certificate in Advertising and Public Relation

South Delhi Women's Polytechnic

Bachelor of Arts (B.A.)

Chhatrapati Shahu Ji Maharaj University
Jun 1995Apr 1996


L G Haria High School, Jamnagar, Gujarat

Personal Information

Date of Birth: 12th May 1978
Marital Status: Married
Languages Known: English, Hindi & Gujarati
Hobbies: Meeting and interacting with people, Exploring new travel destinations