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Summary

12+ years experience in Marketing, Advertising and Brand Management across traditional and Internet Media comprising of: Brand Communication Strategy, Direct Marketing, Offline Marketing, Social Media Marketing, Content Creation & Marketing, Email Marketing & Consumer research.

Work experience

Nov 2015

AGM - Content & Social (New Initiative)

Big Tree Entertainment Pvt. Ltd. (BookMyShow)
  • Leading BookMyShow’s foray into movie and movie artist content, in an effort to engage users before, during and after a ticket transaction cycle.
  • Conceptualised, strategised and executed the Movie encyclopedia Content creation/ discovery and marketing, with a vision to become the top info, discussion, discovery destination for movie fans along with the Business and Product leads.
  • Positioning BookMyShow as a solid reference point for Ratings and Reviews by driving user engagement campaigns with Users & Partners. 
  • Setting up processes across verticals, Identifying individual team members key responsibility areas and review metrics, optimising performance and efficiencies for overall department growth and performance.
Jan 2012Nov 2015

Director - Brand Outreach

Logicserve Digital
  • Responsible for setting up a Brand communication & PR channel across offline & online media in India & International markets for key business units & brands of Logicserve Group including Logicserve Digital (INDIA) & CK NET (UK).
  • Ideated & Executed key initiatives across social media, content marketing channels for our strategic web brand like Couponraja, Compareraja, Bigticketshop & Voucherking globally including India, EU & US Markets
  • Setup first of its kind Web Magazine "TheRoyale" under our flagship india web business Couponraja.in to help it leverage strategic advantage across with highly engaging content using social media & content strategies.
  • Setting up processes across verticals, Identifying individual team members key responsibility areas and review metrics, optimising performance and efficiencies for overall department growth and performance.
  • Key stakeholder in Pitching, Designing & Executing social media & content marketing strategies for India agency clients like Edelweiss Tokio, Euro Vigil, Euroviva,  Aquaguard On The Go & Zohraa.
Dec 2003Oct 2007

Manager

TheoryM Interactive, Mumbai

Plan and implement direct, one-to-one B2B and B2C communication through a variety of media – web, email, direct mail, social media, events, advertising

Ideate and strategise with creative and data teams to deliver a holistic communication package for the B2C programmes

Initiate Acquisition | Activation | Usage | Retention Campaigns, across all verticals in the offline and online space

Develop strategies for building customer data knowledge bank for acquisition and retention

Loyalty program management, one-on-one promotions and regular competition industry mapping

Clients: TAJ Group of Hotels, HDFC Bank & HDFC Securities, Seijo and The Souldish, Lakme Beauty Salons, Saregama India, Milestone Interactive, Godrej Interio – Office

May 2002Jul 2003

Senior Account Executive

Concept Communication Ltd
Plan and execute offline mass media campaigns for IDBI and UTI.
Jul 2011Nov 2011

Senior Manager - Client Partnership

TheoryM Interactive India Pvt. Ltd.

Planning and implementation of direct marketing campaigns and promotional creative through a variety of media – email, direct mail, events, exhibitions, advertising.

Manage perception with key stake-holders of Doctors, Dealers and Employees via creative solutions and contact based programs.

Clients: Future Supply Chains, Wallace Pharmaceutical

Sep 2000Apr 2002

Relationship Manager

Clea Public Relations

Managing Media relations for House of Baccarose, Centurion Bank, Capital Foods, Modi Entertainment

Education

19992000

Certificate in Advertising and Public Relation

South Delhi Women's Polytechnic
19961999

Bachelor of Arts (B.A.)

Chhatrapati Shahu Ji Maharaj University
Jun 1995Apr 1996

HSC

L G Haria High School, Jamnagar, Gujarat

Personal Information

Date of Birth: 12th May 1978
Marital Status: Married
Languages Known: English, Hindi & Gujarati
Hobbies: Meeting and interacting with people, Exploring new travel destinations