Work History

Work History
Jun 2009 - Present

Practice Director Health & Well-Being

Annalise Market Intelligence
  • Built a health & well-being practice from scratch
  • Annalise is a leading company at which I am responsible for providing strategic advice based on indepth, fact based competitive and market intelligence. Together with my clients I am developing and implementing tailormade, innovative health related strategies.
  • Specialities include providing intelligence from three types of resources:1. cross industry (to import innovation to clients business)2. competitors (to help clients position in a way that makes use of competitive blind spots3. customers (to align clients strategies with their target market).
  • As a trusted partner for a variety of European Fortune 500 companies I support General Management, Business Development and Marketing & Sales
  • Several health related publications in the Dutch Financial Times
2007 - May 2009

Director Specialist Care

Bristol-Myers Squibb
  • Member of the Dutch board of directors
  • P&L responsibility for specialist care business unit - therapeutic areas include hematology, oncology, neuroscience, HIV, hepatitis, immunology and pain
  • 2007 sales US$ 30 mio (+19%), 2008 sales US$ 48 mio (+60%), 2009 LE US$ 63 mio
  • Member of Executive Committee Atripla Joint Venture with Gilead Sciences
  • 8 direct line reports - total span of control 40 people
2006 - 2007

Marketing & Sales Manager Hematology/Oncology

Bristol-Myers Squibb
  • Built the Dutch hematology / oncology marketing and sales team from scratch
  • 4 direct line reports
  • Introduced SimPill device in combination with Sprycel resulting in a significant increase of patients adherence to therapy
  • Best EMEA launch of orphan drug Sprycel (dasatinib):
    • >10% MS after 6 months
    • 2007 sales 91% above budget
2004 - 2006

European Director & Brand Lead Livial / Menopause & Osteoporosis

Organon International
  • Introduction of Livial 1.25 in Switzerland (pilot country)
  • Global Livial peak sales EUR 209 million
  • Member of the Global Marketing Team
  • Chairman of different Strategic GMT Taskforces (New Formulations and Packaging, Direct-To-Consumer, Customer Loyalty)
  • Leading several business development & licensing projects
  • Member of the Global Issue Team
  • Member of Global Project Team KOL / key account management
  • Regional trainer sales Xlence roll out Europe
  • Member of Global Regulatory Team Menopausal Health
  • Member of PCD-C Team Menopausal Health
  • Member of Campaign Management taskforce
  • Mentor of 2 mentees participating in Young Akzo Nobel Mentoring Program
2000 - 2004

Associate Director Global Marketing

Organon International
  • Successfully repositioned Livial (tibolone)
  • Global sales 2001 EUR 155 mio (+ 40%), 2002 EUR 186 (+ 20%), 2003 EUR 208 (+12%)
  • Member of the Global Marketing Team
  • Chairman of different Strategic GMT Taskforces
  • Member of Crossing Borders taskforce Product Development & Licensing
  • Organization of several high impact international expert meetings and congress symposia
1996 - 2000

Various Marketing and Sales management positions

Schering-Plough Benelux
  • Product Manager Allergy, Asthma & Dermatology (1998 – 2000)
    • Launched and marketed Nasonex and Elocon (mometasone) in the Dutch market
    • Won a SAN Accent (prestigious advertising award) for the Dutch Nasonex campaign
    • Premarketed Asmanex (mometasone) and Twisthaler Device for introduction in the Benelux
    • Doubled the Dutch sales team
    • Premarketed Vasomax (phentolamine) for introduction in the Benelux.
    • Written and implemented several training courses for new sales representatives
  • District Sales Manager (1996 – 1998)
    • Increased allergy MS from 24% to 29%
    • Doubled dermatology sales
    • 6direct line reports
  • Sales Representative (1995 – 1996)
1995 - 1997

Teacher & freelance author

  • Teacher (economics)
  • Written three textbooks on economics titled “Pincode” to be used at schools of higher general secondary and pre-university education
1993 - 1994

Work Placement / Apprentice

Ministry of Economic Affairs


1988 - 1994


Erasmus Universiteit Rotterdam


I am highly regarded as a visionary marketing and sales strategist, specialized in finding and implementing innovative solutions for complex health & well-being challenges.

My 14 years of experience with some large pharmaceutical corporations (Schering-Plough Corp, Akzo Nobel/Organon, Bristol-Myers Squibb) has enabled me to build a broad and profound business and managerial skill base.

Based on situational leadership and indepth market knowledge I have always been able to deliver business growth, drive innovative thinking and develop winning teams.

I have extensive experience in managing (new, national and international) product development and commercialization and have personally been involved in the management of over a dozen pharmaceutical brands with collective worldwide sales of over Eur 1 billion.

My accomplishments have included tenure within the ranks of marketing and sales management and product development.

I have received a ‘SAN accent’ for the introduction campaign of Nasonex® in The Netherlands.

I hold a Masters degree in Economics from the Erasmus University of Rotterdam, The Netherlands.


Soccer, squash, spinning, film, music, travelling, psychology