Manson Liu

Manson Liu

Marketing Supervisor


With 6 years of professional experience in marketing communication field, especially in digital marketing.

Work History

Work History
Nov 2014 - 2015

Marketing Supervisor

Sime Darby Auto Kia Co.,Ltd
  • Developed marketing communication strategy.
  • Assist in planning annual marketing budget. 
  • Established and built successful partnerships with dealers.
  • Responsible for digital and SNS marketing strategies. 
  • Established all digital platform (official website,mobile site,facebook fan page, youtube brand channel...etc)
  • Successfully increased consumer's test drive experience and word of mouth for KIA. 
  • Organized and executed road show,consumer event  and co-op campaign. 
  • Responsible for all ATL and BTL material production.
  • Responsible for managing advertising and media agency.
Mar 2011 - Aug 2014

Account Manager

MediaLand Digital Strategy limited
  • Develop annual digital strategy to achieve client's goal.
  • Lead several departments to develop and execute digital campaign.
  • Project management , time management , budget control and quality control.


  •  Ford , Unilever, Sony Mobile , Haggen-Dazs , Watsons , SHIN KONG MITSUKOSHI

Experience in automotive industry ( Ford)

  • 2011 "Drive your ford life"  test-drive campaign
  • 2011 Focus SVP campaign
  • 2012 Fiesta CKD model launch campaign 
  • 2012 Mustang launch campaign
  • Ford official website management 
  • Dealer Marketing : develop on-line lucky draw system for sales competition   
  • ACSG : website and EDM management
Mar 2010 - Mar 2011

Account Planner

Eastern Ad Limited
  • Responsible for planning communication strategy .
  • Develop ATL and BTL materials.
  • Lead creative team and media agency to develop communication plan .
  • Project management , time management , budget control and quality control.


  • Panasonic


Sep 2003 - Jun 2007

National Taiwan sport university
  • Sport marketing
  • Marketing and communication
  • Recreation and leisure industry management
Sep 2000 - Jun 2003

Taipei Huajiang High School