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Summary

With 7 years of professional experience in marketing communication field, especially in digital marketing.

Work experience

Feb 2016May 2017

Account Director

Inspire Digital
  • Develop annual digital strategy to achieve client's goal.
  • Lead several departments to develop and execute digital campaign.
  • Project management , time management , budget control and quality control.

Client

  •  TOTO , I-PRIMO , Johnson & Johnson , Shiseido , Novartis ,Galderma ,HWJ(新萬仁)
Nov 2014Nov 2015

Marketing Supervisor

Sime Darby Auto Kia Co.,Ltd
  • Developed marketing communication strategy.
  • Assist in planning annual marketing budget. 
  • Established and built successful partnerships with dealers.
  • Responsible for digital and SNS marketing strategies. 
  • Established all digital platform (official website,mobile site,facebook fan page, youtube brand channel...etc)
  • Successfully increased consumer's test drive experience and word of mouth for KIA. 
  • Organized and executed road show,consumer event  and co-op campaign. 
  • Responsible for all ATL and BTL material production.
  • Responsible for managing advertising and media agency.
Mar 2011Aug 2014

Account Manager

MediaLand Digital Strategy limited
  • Develop annual digital strategy to achieve client's goal.
  • Lead several departments to develop and execute digital campaign.
  • Project management , time management , budget control and quality control.

Client

  •  Ford , Unilever, Sony Mobile , Haggen-Dazs , Watsons , SHIN KONG MITSUKOSHI

Mar 2010Mar 2011

Account Planner

Eastern Ad Limited
  • Responsible for planning communication strategy .
  • Develop ATL and BTL materials.
  • Lead creative team and media agency to develop communication plan .
  • Project management , time management , budget control and quality control.

Client

  • Panasonic

Education

Sep 2003Jun 2007

National Taiwan sport university
  • Sport marketing
  • Marketing and communication
  • Recreation and leisure industry management
Sep 2000Jun 2003

Taipei Huajiang High School