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Manuel McDonnell Smith

Public Information Manager & Multimedia Producer at SEPTA (Southeastern Pennsylvania Transportation Authority)

Work experience

Aug 2013Present

Public Information Manager


At SEPTA, I serve as a spokesperson for one of the nation's 4th largest transit agencies, liaising with local & national media contacts on breaking news, daily stories and large-scale press events. Since joining in 2013, I've taken a lead in planning and coordinating the agency's year-long 50th Anniversary Celebration and related events. Within the Public & Government Affairs team, I am the resident video production expert, shooting both events and features with DSLR cameras and editing within an FCPX workflow. My duties also include a focus on contributing to the Authority's Marketing, Social Media and Sustainability Efforts.

Sep 20122015

Video Editor/Producer

Daily Mail

Responsible to collating, coordinating, generating, and producing a high volume of US-Based video news content for Mail Online. Also provided on scene video package reporting, production and editing of several breaking stories including Hurricane Sandy Recovery, Sandy Hook School Shootings, Black Friday Shopping and Election 2012 Features.

May 2013Aug 2013

Web Managing Editor


Served as lead news editor and writer for an online magazine that provides news, resources and commentary on the role of diversity in strengthening the corporate bottom line. Created a daily news & feature update system, edited original video interview features and planned special online coverage of breaking news events including the Death of Nelson Mandela. Assisted in executing a WordPress CMS Update and SEO optimization of the site. 

Jan 2013May 2013

Clip Desk Producer


Worked on the Digital News Production team, responsible for delivering real-time video cuts, voiceovers, soundbites, opens, and package edits for day-of-air business news programming. Served as a "Super User" in the launch of the EDIUS Content Management System for the network.

Jun 2012Sep 2014

Executive Producer

Lique Productions

Worked as a writer, producer, and editor with an independent production company specializing in concept short films and advertising shorts aimed at an African-American Audience. Key accomplishments included serving as Executive Producer of "3 Women", a short film that was among the Jury Award Winners at the 2013 PhilaFilm & Urban Suburban Film Festivals.

Jan 2009Jul 2012

Senior Video Journalist

News Corporation

Led an international newsgathering team as Senior Video Journalist for NewsCore, the internal news wire service for the former joint multi platform properties of News Corporation, delivering real time and feature news content for web available for broadcast and web usage. In addition to managing staff, creating event coverage plans and executing corporate online business development goals, I also delivered complete self-shot, edited, and produced packages for air using DSLR newsgathering and desktop editing programs.


Jan 2012Jan 2014

Bachelor of Arts (B.A.)

Fordham University

In progress

Video Productions


Line Producing
Since 2009, I've served as Live Event Line Producer for the National Association of Black Journalists, including the group's signature Hall of Fame and Salute to Excellence Events
Content Development
I've worked on news website content & creation, including &; where I serve as Editor-in-Chief, providing both stories and business strategy.
Social Media
I'm an early adopter and frequent user of Social Media with a combined personal audience of over 2,000 followers on Facebook, Twitter, Instagram, Tumblr, LinkedIn and YouTube. I've also created a presentation on "Using Social Media for Social Good" that has been delivered many times to community groups large and small in the Philadelphia Metro Area.


Personal Channel Address -- "Mannynews" Views of 50,000+


Certified Google Maps for Video Producer & Tools for Media User

Wordpress CMS Production

Currently digital leader of two sites: PABJ PRISM & Parkside Journal with a combined 20,000+ page views in 2014


Over 1,000 followers @manuelsmith. Launched & managed accounts for SEPTA, NABJ & PABJ.


1,100+ connections across FB network. Page manager for three networks.

Other Social Media

Significant presence on Tumblr, LinkedIn, Vimeo, Instagram and Google+