Strong technical understanding of search engine optimization (SEO) and PPC marketing
Strong knowledge of search engine algorithms, organic searching, and ranking strategies for major search engines.
Research, identify and establish link partners for sites and for internal linking strategies
Excellent knowledge in link building using various methods such as Articles, Press Release, Directory Submission, Document Marketing, Classifieds, Social Media, RSS feeds, Blog posting, Site Reviews
Hands-on experience on building traffic through Facebook/Twitter page creation and promotion
Analyzing trends, along with qualitative and quantitative data to recommend website changes and updates.
Analysis of visitor’s online behavior and traffic sources to maximize website output using tools like Google sitemaps, Google analytics, Stat Counter
Worked with various revenue generation publisher networks like Google Adsense, Kontera,Yellowpages.ca,CJ.com, Searh4clicks.com, Adjump.com & Neverblueads.com
Core experience with real time ppc campaigns creation with Google Adwords, Yahoo Search Marketing, MSN Adcenter,Adbrite.com & Valueclick.com
Strong knowledge of building newsletter subscribers for website and blog using email marketing service like Getresponse.com and Google Feedburner