A committed and highly focused Product Engineer with a comprehensive knowledge and understanding of Online Advertising Domain.

Currently responsible for product planning and execution throughout the product life-cycle, including gathering and prioritizing product and customer requirements, defining the product vision, sales and support departments to ensure revenue and customer satisfaction goals are met.

Core Competencies

  • Campaign Optimization                      
  • Programmatic Advertising                        
  • Data Validation
  • Ad serving Expertise
  • Agile Methodology                                    
  • Pixel Definitions
  • InventoryMonetization and Fills      
  • Big Data Analysis                                      
  • Viewability             

Work History

Work History
Jun 2014 - Present

Product Engineer

  • Have been working to bridge the aspects of Business and Engineering needs, and merging the two on the path of Product Development.
  • Working with Product Strategists and stakeholders to work out on smooth product development plan
  • New product integration and analysis.
  • Managing A/B tests to enhance product efficiency
  • Documenting product updates and providing data driven solutions .
  • Bot Fraud Analysis , data verification and validation
  • Live Page Troubleshooting using developer tools , HTML , CSS.
  • Monitoring network trends including fills , discrepancies and delivery.
  • Chief Host to external Vendors.
  • Integration with viewablility partners - Moat and Integral
  • Resolving Technical Discrepancies using deep dive data analysis.
  • Pattern Analysis using web logs .
Apr 2013 - May 2014

Ad Operations Executive

  • Trafficking and setting up Online Advertising Campaigns
  • Setting up targeting and budgeting as per client’s goal.
  • Managing Quality team and putting up campaign live.
  • Working across Mobile, Video
Aug 2011 - Apr 2013

Ad Operations Associate

  • Trafficking Online Campaigns.


  • Persuasive and articulate speaker
  • Emphatic listener
  • -Extensive participation in debates and extempores at school and college level.
  • -Display of excellent presentation and negotiation skills at workplace.


2007 - 2011

Bachelor Of Technology

Maharishi Dayanand University

Senior Secondary CBSE

New Green Fields School

Other Areas Of Interest

  • Keen traveler- To venture into the world and explore intricacies of the nature.
  • Actively involved in sports like cricket and football. Have brought laurels to college as a captain.
  • Spend leisure time watching movies and listening music of different genres


I hereby declare that the facts stated above are true to best of my knowledge.