LAN subsidiary, Amadeus IT Group’s representative; Technology, Services and Consultancy company focused on tourism and the business travel industry, with US$5 million in gross annual revenues.
·Sustainable cost reduction of about 30%, making it possible to revert company losses after an analysis of the most important variables and the definition of an appropriate action strategy.
·Definition, planning, execution and control of Sales, Marketing, IT, Human Resources and Customer Service strategies, generating growth, more profitability and the interest of the Amadeus IT Group in acquiring the company, achieving a sale under very good business and financial conditions.
·Obtained important agreements, such as one that allowed a 11.7% annual sales increase, with an investment close to US$1 million and another one that made it possible to retain 8% of annual sales for a five-year period and the commitment of 30% increase in sales.
·Negotiations with the most important supplier, achieving a 44.6% cost reduction in the main product.
·Duplication of return on capital, achieving 41.2% in 2007, after a business model redefinition, with products and services diversification and an action strategy on the more relevant cost structure variables.
·Placed Amadeus Chile as the Chilean market leader: 60.5% of market share, achieving 9.4% in four years due to a renewed and integral value proposition strategy.