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Summary

Experienced Marketing professional  in events, social media marketing and public relations. Currently looking for a challenging position in the marketing team of a global firm where I can utilize and grow my analytical, interpersonal and networking skills.

Work History

Feb 2016Present

Marketing and Communications Assistant

Alabbar Enterprises
  • Content creation and management of all community pages (including F&B and retail brands).
  • Organizing events, liaising with venues, influencers and audience to ensure smooth execution and success of the event.
  • Developing & optimizing community management to result in quick & efficient response & crisis management.
  • Managing in-store communication, PR and in-mall communication in compliance with brand image and to drive campaigns.
  • Planning and developing marketing campaigns for promotional events.
  • Liaising and building relationships with stakeholders, malls, influencers, press and other entities to identify marketing opportunities.
  • Organizing financial paperwork for marketing activities and campaigns and report in a timely manner.
  • Assisting the head of marketing on expanding the business through possible future collaborations with potential companies.
  • Track and archive media coverage of 12 different brands and report on a regular basis.
  • Preparing monthly reports and post-event reports to calculate the impact of marketing campaigns.
  • Conducting post-campaign reports to determine the ROI
Oct 2015Dec 2015

Marketing Intern

Alabbar Enterprises
  • Took over the job duties and responsibilities of the company's former Marketing Executive.
  • Develop content and managing  social media pages of 10 different brands.
  • Interacting and initiating dialogues with customers on all social media pages.
  • Managing photo shoots, coordinating with mall management to ensure permits and event approvals are received on time. 
  • Liaising with the finance department to ensure timely payments to clients.
  • Assisting the head of marketing on expanding  the business through possible future collaborations with potential companies.
  • Monitoring competitor activity for f&b and retail brands.
Jun 2014May 2015

Marketing Assistant/ English Language Instructor

Tripoli Knowledge House, Tripoli, Libya

  • Initiated the use of Social Media Platforms (Facebook and Instagram) to promote digital presence.
  • Increased brand awareness by 20% by regularly updating content and engaging audience on social media platforms.
  • Responsible for teaching employees of major clients like Nuclear research center with each class consisting of 15-20 students.
  • Creating interesting activities to strengthen students' language skills and promote motivation. 

Education

Feb 2013Apr 2015

B.Sc (Hons) in Business Administration

University Of Wales

•  Content creation and management of all community pages (F&B and retail brands).
•  Increased brand exposure on various online and offline platforms.
•  Creating events, competitions to drive traffic towards brand community pages.
•  Liaising with the PR agency to ensure brand guidelines and strategies are being followed.
•  Developing & optimizing community management to result in quick & efficient response & crisis management.
•  Planning and developing marketing campaigns for promotional events.
•  Liaising and building relationships with stakeholders, malls, influencers, press and other entities to identify marketing opportunities.
•  Organizing financial paperwork for marketing activities and campaigns and report in a timely manner.
•  Assisting the head of marketing in expanding the business through possible future collaborations with potential companies.
•  Working alongside creatives for promotional marketing material.
•  Monitoring competitors' activity for f&b and retail brands.
•  Preparing monthly reports and post-event reports to calculate the ROI.

2012

International Advanced Diploma in Business Administration

Informatics Academy

Passed with Distinction.

GPA - 3.75/4

2009

Honors Diploma in Information Technology

NIIT

GPA - 3.49/4