Start up on behalf of AUCHAN's shareholders www.auchan.com www.epibreads.com
Board Director - President and CEO - Shareholder
Successfully turned a bakery with a staff of 8, sales of $ 360,000, into a Company of 120 people $ 8 million in sales, and over 10% of cash flow. Cumulative investment $ 5 million plus. Reported to Board.
Expansion on Competitive Advantage
Invested of over $3 million (50% of Sales), in a major expansion plan including a fully automatic bread line for specialty Italian breads, storage freezer of 375 pallets, and other smaller equipment. Initiated Market analysis, feasibility study, financing, debt scheduling, and purchase of equipment. Installed and turned key. Hired and trained a sales force of 6, and gradually faded out brokers. Redirected sales forces to end-user work. Launched frozen, fully-baked, old-world breads.
Increased Sales with Key Accounts to $4.5 M (1992-1994 +130%) through mass customization for regional and national institutional customers in the Southeastern U.S. (Brinker International, Delta Airlines, Domino's Pizza). Established a network of local preferred distributors mainly in Florida and Texas for HORECA.
New products - New markets
Managed a $ 600 000 Investment (50% of Sales), pioneered production of frozen par-baked breads, and expanded from fresh local market to regional frozen one. Created new logistic systems: customer being frozen food distributor as well as local restaurant/hotel/retail store.
Pioneered French Bakery: Accounting, order taking, baking, packing, delivering, collecting receivables. Expanded product line and built Brand as highly professional and dependable supplier. Purchased major local competitor in 1987, re-located plant in 1988. Selected ingredients including imported frozen unbaked croissants. Designed unique 3 times a day delivery system with computer aided routing system.