Download PDF


Highly motivated, innovative and results driven Marketing Professional, with extensive knowledge of all facettes within the Marketing Area. Eight years experience working within various area within Marketing on both local and international territory. Excellent skills in strategic and operational marketing as well as PR and Events.

A strong team player and team leader, used to working effectively under pressure to exceed business goals. Strong commercial, organizational and interpersonal skills, with a proven ability to lead, train and develop others. Driven by a personal passion for self-development and seeking new challenges.

Work experience

Apr 2015Present

Group Marketing Manager Branding

Celesio AG
  • Group wide B2C responsibility for Own & Coop Brands in terms of harmonization, look & feel and future brand development
  • Responsibility for Branding of new Expert Category Mother & Child and roll out across Pilot countries Italy & UK for our Pharmacies
  • Owner & Project Lead of Brand Steering Committee with representation of all Marketing Directors from all our European Countries
  • Management of Strategic Brand Development
  • Involvement in European Brand Protection
  • Management of Brand & B2B/B2C Materials from Head Office
  • Best practice sharing across our Countries, creating synergies
  • Project lead and Global Owner of new Media Asset Database to be rolled out across all Celesio Countries
  • Agency Management & Coordination in both Germany and UK

Jul 2013Mar 2015

Group Marketing Manager OTC / Para

Celesio AG
  • Implementing strategies for Manufacturers within our Pharmacies on a European wide basis
  • Focused on every aspect of upstream activities as well as implementing these downstream.
  • Implementing a 360 degree approach bundling all strategic activities in one place

Project Manager - Lead Agency Implementation:

  • Project Manager and implementation of new Lead Agency into Celesio, coordinating all Projects (20) from start to end
  • 4 month project, creating and implementing tools & templates
  • Management of the  staff member 

European Pharmacy Network (EPN):

  • Part of the EPN Commercialisation Workforce
  • Commercialise the European Pharmacy Network both upstream and downstream
  • Key lead in this project making decisions relevant to upstream activities

EPN Conference

  • Responsible for organization of EPN Supplier Conference with representation from major Pharmaceutical Companies.

Digital Project:

  • Responsible for deciding on the Marketing Mix to promote our EPN Network
  • Evaluating key objectives, marketing mix and target audience to be reached
  • Development of new innovative ideas
  • Development of Simple show and a 3D Virtual Pharmacy for  Manufacturers
  • Project manager & Production of the whole concept, storyline, visuals etc.

Celesio Manufacturer Brochure:

  • Responsible for production of first ever Celesio Manufacturer Brochure, highlighting key areas of the Business
  • Conceptual development, design and content writing
  • Sole Budget responsibility
  • Through innovative thinking I reduced the costs of the agency from €42,800 to €21,880.

Jul 2012Jun 2013

Category Marketing Manager

Alliance Boots

I was responsible for managing 5 categories which include Health & Beauty, Alvita & Almus OTC (Alliance Healthcare’s own Brands), Skills in Healthcare, Events and publishing our own magazine ‘The Business’. I had sole responsibilities for my own budgets ensuring they come in on Target.

Key Achievements:

  • Management of B2B and B2C Marketing
  • Cost savings on "The Business” of £18,000 per Issue; Per annum £216,000
  • Launch of Skills in Healthcare website
  • Increasing profits for Promotions Book; £4200 per Issue; Per annum £50,400

Corporate Marketing:

  • Managed corporate branding for landmark Walgreens UK visit to AH. Ensuring all AH’s brands are visible and developed new innovative ideas
  • Facilities preparation and management of team
  • Managing all corporate Giveaways

Digital Marketing:

  • Launch of Skills in Healthcare (SiH) website and maintaining on a daily basis
  • New UK Alvita website; responsible for content and layout, editorial writing
  • Write up of Alvita product information for new Alphega website

Event Marketing:

  • Sole responsibility for the Pharmacy Show 2013. Developing the stand, branding on stand, delegate bags, managing all Budgets, constant contact with all Category heads to make sure alignment is achieved
  • Responsible for organizing sponsorship for the BPSA conference and liaising with our Chairman & CEO

Marketing Communications:

  • Bringing new product launches to the market. Development of ads, branded leaflets, laminated cards etc.
  • Own Label advertising
  • Supporting national Awareness days for H&B, developing new concepts for “No Smoking Day” or “Ask your Pharmacist week.”
  • Creation of new SiH Folder and Sales Leaflets
  • Responsible for Counterksills (bi-monthly training booklet for Pharmacy Staff)
  • Management of Budgets
  • Responsible for publishing “The Business” (TB). Developing a proposal on how to make cost savings for TB. Making a saving of £18,000 per Issue
  • Editorial responsibilities

Apr 2007Jun 2012

Client Services Manager

Medical Media Services

I was responsible for managing a portfolio of major accounts ranging from OTC to prescription drugs worth £2,200,000, developing Media Campaign Plans tailored to the clients objectives. Management of a small team encouraging an attitude of task ownership and individual responsibility in every member of the team

Key Achievements:

  • Successfully pitching for new business.
  • Management of Team
  • Delivered biggest ever launch for one of my clients in their history


  • Award Winner:
    • Winner for Best OTC Trade & Professional Advertising Campaign
    • Winner for Best Educational Support Material
    • Winner for Best OTC Pharmacy Support Package
    • Runner up for Best OTC Campaign on a Big Budget
    • Three Highly Commended Awards.

 Day to day Activities:

  • On a year to date Spend I made a 7% saving in terms of added value (£750,000) for one of my clients.
  • Certificate for L.E.T (Leader Effectiveness Training)
  • Overseeing the management, planning and buying of integrated advertising/marketing campaigns (print & digital) for leading Pharma companies.
  • Assessing campaign budgets and devising allocation strategies for marketing spend, as well as reporting response analysis and recommendations on a regular basis with responsibility for delivering results.
  • Project Management of 60 products
  • Tailoring of Media Plan according to Product Life Cycle
  • Market Segmentation of key audience groups and tailoring of messages
  • Strong Pharmacy Network
  • Highly involved in new product launches
  • Managing the whole budget cycle and sales figures
  • Management of Creative Agencies, PR Agencies and Consumer Agencies to deliver an integrated approach to the marketing mix
  • Responsible for PR



MSc Marketing & Management

Loughborough University

Subjects included: Human Resource Management, Advertising and Consumer Behaviour, Accounting, International Marketing and Management, Marketing Strategy and Planning, Retail Management, Strategic Marketing and Management.


BA in Economics, French and German   

Loughborough University, UK

Subjects included: French Politics, French Language, The history of France, German Politics, French Politics, German Language, German History and Contemporary Society, Micro Economics, Macro Economics, Criminology, International Economics, Statistics. 



Denstone College, UK


German (Mother Tongue)

English (Mother Tongue)

French (Basic)