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Malin Carlsson

Marketing Coordinator & Marketing Automation Project Manager at EPiServer AB

Work experience

Jan 2014Present

Marketing Coordinator & Marketing Automation Project Manager

Apr 2010Dec 2013

Events Manager / Marketing Coordinator

EPiServer AB
Feb 2008Apr 2010

MarCom Manager

Tieto Sweden AB, Stockholm
Tieto is one of the leading IT service companies in Northern Europe offering IT, R&D and consulting services. I manage country cross-industry level marcom activities, but I also have a special marcom responsibility for five different industry focus areas, Public, Healthcare & Welfare, Retail & Logistics, Energy, Forest & Manufacturing. My work includes contributing to the country marcom plan as well as develop, coordinate and incorporate the different industries’ plans into the country plan. In terms of execution of the plan my work consists of writing and publishing material to the Intranet, and to our website, being editorial member for the customer magazine, create customer cases material, conduct customer satisfaction surveys, being project manager for internal events and large scale external events, contribute to country wide marketing campaigns, writing press releases, managing incident/crisis communication. Tieto is a company with coworkers in many places and in many countries and so I collaborate with colleagues both locally and globally as well as with local advertising-, media- and PR-agencies.
Feb 2008Jan 2009

Communications manager

TietoEnator Processing & Network
TietoEnator is one of the leading IT service companies in Northern Europe offering IT, R&D and consulting services. My current role includes planning and executing the marcom plan. In practice this means supporting TietoEnator Processing & Network Sweden with: Internal communication of marcom activites and staff related information, product development and sales information. Being editorial board member of and writing articles for internal magazine. Marketing activities: DM, advertising, conferences/exhibitions, customer events from small VIP events to large scale events aimed at wide customer groups, promotional materials, editorial board member of customer magazine, customer satisfaction surveys. Communications activities: pressreleases and placing articles in media Working with agencies. Member of Processing & Network Country Board Sweden.



Marketing and communications coordinator

IHM business school
Aiming to update my current marcom expertise I got an overall perspective and practical experience of handling everything involved in internal and external communication within a business. Additionally classes included project management, digital production, the basics of web publishing and intellectual property law.

Advenire AB/2gather AB
UGL is one of Sweden’s most popular leadership courses, founded on experience-based learning, facts and theory. During the classes we were trained in leadership, communication and on how to give and receive feedback. The course gave me increased self-insight and better understanding of group dynamics.

McCrory & Company
Solution Selling, by Michael T. Bosworth, one of the most successful processes for selling complex products and services in the world. I learned how to win more deals, how to best qualify my prospects, how to differentiate my business/product from my competitors’, how to shorten the sales cycle etc.

and other schools

Berghs school of communication

DIHM Market economy

IHM business school
Doubtless, the best, but toughest degree I have studied for. Interesting, rewarding classes where theory and practice were perfectly mixed. Amongst classes were strategic and tactical marketing, market analysis, financial planning, business economics and business law.

Folkuniversitetet and others

Göteborgs Högre Samskola

Test portfolia

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Marketing Automation
Experience implementing and managing Marketo's and Silverpop's Marketing Automation suites.
Corporate Communications
Internal Communications
Marketing Strategy
Project Management
Marketing Communications