Since 2007, Malikah Kelly has worked on the business, marketing, customer relations, and analysis side of the fashion and luxury industry. Between her years in the industry and her education in human relations, practical psychology, design, and fashion, Kelly has accumulated an impressive list of credentials. Kelly currently serves as Business Manager for Neima Sitawi Luxury Boutique Fashion, coordinating international marketing and branding efforts. After completing a Bachelor of Arts in Applied Psychology and Human Relations at Pace University in Pleasantville, New York, in 2007, Malikah Kelly entered the fashion industry as a Senior Online Editor for beauty and fashion websites Style Weekly and Beautifile.com. Her duties included creation of content such as interviews and product reviews, consultation and coordination with internal and external groups to manage internet marketing techniques, public events, and other customer relations work. Kelly also did minor maintenance for the websites, including the updating of older content, code adjustments, and moderation of user feedback. In 2008, Malikah Kelly accepted a position as a Freelance Market Associate for Giorgio Armani while continuing her work for Style Weekly and Beautifile.com. Her responsibilities included efforts to streamline various aspects of operations, processing of orders and line sheets for client stores and boutiques, and planning and preparation for promotional events. Later that year, Kelly picked up a Press Assistant position with Reiss. Subsequently, Malikah Kelly traveled to Italy’s University of Bologna Alma Graduate School, where she completed a Master of Business Administration focused on design, fashion, and luxury goods.
In this position, Malikah was responsible for developing an international social media and digital marketing plan focused on customer acquisition in association with the relaunch of the brand’s ecommerce site.
As the digital content editor for Steve Madden, Malikah manages the development of cross-channel marketing for the wholesale division. She works collaboratively with internal and external partners to ensure that marketing plans and programs are aligned with key company objectives, strategic imperatives and key business priorities.
Malikah was responsible for overseeing branding and corporate communications activities, in addition to focusing on the redesign of the e-commerce site and marketing materials and creation of an international social media campaign and email marketing strategies.
Editor and Writer of a daily style blog providing readers information and guidance on fashion industry news, timely and seasonal fashion tips and trends, beauty and lifestyle tips, and product reviews.
Worked with senior account executives on the launch of a new menswear collection. Assisted with preparation and planning for special events, including the opening of Armani 5th Avenue. Facilitated the receipt of clothing samples from Italian manufacturers for corporate sales and marketing efforts.
Responsible for sending and tracking fashion press samples. Managed the showroom. Prepared and compiled editorial press books. Conducted advertising research and analysis on competitors Maintained the media contact list. Provided administrative and project support to the Public Relations team.
Responsibilities included managing the incoming and outgoing flow of samples for various fashion stories, assisting senior fashion editors with preparing merchandise for photo shoots, and special projects such as appearances on Glamour magazine television segments, and working with market editor on coverage of high-end Italian fashion and swimwear.
Significant accomplishments included reorganizing the fashion closet and keeping detailed records of all incoming and outgoing samples, which ranged from 30-40 racks of clothing at a time, and working with fashion stylists on set at various photo shoots.
Significant accomplishments included assisting Fashion Director with market research, pulling samples, and preparing fashion week schedule. Also assisted editors on all fashion and cover shoots and complied all credit information.
Editor-in-Chief of Vox Magazine, First-Year Student Advisor, Resident Assistant, and Member of Psi Chi National Honor Society.