Malika De Shon

Malika De Shon

Interests

Archeology

Architecture

Art

Dance

Music

Fashion

Photography

Wellness

Objective

Project management abilities and marketing savvy: Analytical educational background coupled with sharpened creativity. Experienced leader with proven success with streamlining processes, maximizing productivity and problem reduction and resolution. Effective in the development of marketing concepts and materials that successfully build brand awareness and equity while maximizing sales.

Skills

Skills

Summary of Skills

  Marketing Director, Project Manager, Sales: awards and commendations for exceptional sales/acquisitions Fervent communicator with proven ability to persuade and close deals: C-level sales experience Experience working in a fast-paced environment within budget and time restraints Phenomenal team builder and leader (experience with team selection, training and management) Excellent process re-engineering skills and innovation Passionate about marketing and brand motivation Exceptional interpersonal skills and successful relationship builder Proficient with Microsoft Office Applications, Power Point, Excel and Photoshop

Work History

Work History

Marketing Consultant/Public Relations

Freelance

Provided marketing and promotions support for visual and performing artists

·  National travel to art/trade shows

·  Artist representative and sales associate

·  Assist with art direction of marketing materials, display/web design, event planning, development of marketing and sales concepts

·  Public relations/Media

Commissioned writer

·  Composed poetry for 20 paintings for national art publisher

·    Artist Biographies

Project Manager

Georgia State University, Andrew Young School of Policy Studies

Managed research project that was responsible for allocation of $5 million for over 3,000 businesses

  • Recruited, hired and trained staff of 12
  • Presented reports weekly to Directors, IT staff, and Finance on progress and project requirements
  • Created and Implemented project procedures that resulted in a 30% increase in productivity
  • Received commendation for operating project consistently on-time and under budget
  • Evaluated and confirmed government compliance for over 3,000 business and their employees. Initiated investigations where applicable.
  • Primary contact for regulation inquiries, problem identification and resolution. Interfaced with an average of 20 businesses daily.
  • Researched data gathered from focus groups, evaluated data and developed reports on project development and effectiveness
  • Data mining, data management and auditing

Marketing Director, North America

United Wineries

Created Marketing/Presentation materials and presented to high level executives as well as regional sales teams of up to 100 members

·  Directed the design of point of sale materials and product label design and implementation, Created innovative presentations that included embedded video and voice over

·  Sole contact for design and distribution of point of sale materials and trade show display for entire national network

·  Responsible for the development and consumer and trade awareness for 9 brands

Extensive travel nationally and internationally to facilitate new client acquisitions

·  Presented company to distributors which resulted in an increase of national distribution and sales network

·  Ushered top clients to facilities in Spain to present new product lines which resulted in multiple collaborations which added an approximate 20% increase in sales

·  Worked closely with Managing Director to develop and sustain relationships with a distribution network of over 40 markets nationally and internationally

Creator of national ad campaigns for company’s top two brands

·  Brands received various awards and medals

·  Negotiated advertising contracts with top industry publications

·  Personal appearance in top industry publication (Wine Enthusiast, August 2007)

Increased sales through hands on market research and daily contact with national sales network which included correspondence with Company Presidents/CEO’s, Regional Sales Directors, and sales associates

·  Studied trade and consumer publications to stay abreast on trends and industry developments

·  US produced highest sales in company history and company-wide. Increase of 200%

·  Awarded for most sales in company blitz

Managed government compliance with Alcohol and Tobacco Tax and Trade Bureau

·  Product design regulations

Education

Education

Bachelor of Science