Malik El Bay

Malik El Bay

Co-Founder & CEO @ Flatastic

  • Zurich, Switzerland

Curriculum Vitae

The higher you jump, the higher you get.

Work History

Work History

Co-Founder and CEO

Apr 2014 - Present

Flatastic makes it easy for housemates to manage their chores, billing and shopping. The mobile app provides handy tools (shopping list, expenses tracker, to-do list) and direct access to third party on-demand services.

Developing the global strategy and the online marketing campaigns are my responsibility. Also I am coordinating our small team and communicating the goals to all stakeholders. I am pitching Flatastic to investors, journalists, customers and possible partners, constantly creating opportunities for our company. 
We already won several competitions and were invited to pitch in Silicon Valley and Tokyo. Flatastic was featured in every major newspaper in Germany and Switzerland.

> Winner Venture Kick Stage I & II 
Runner-up Innovation Weekend Berlin
> Part of Blackbox Connect 13

Co-Founder and Partner

Jan 2015 - Present

Startup as an Agency.
From brainstorming to deployment: With our startup experience we come up with new ideas and are super fast in prototyping these solutions into scalable products. We believe that quick small steps into the right direction will turn into big, great products.

I am acquiring customers, managing resources and projects to meet customers expectations and setting up project goals. I am consulting clients in the fields of strategic and online marketing, lean product / project management, product and customer development. The development and implementation of online marketing strategies is my sweet spot.

Also I am developing together with the client the UX / UI of their products  and writing PHP based backend software.

> IP Research project for the Max Planck Institute and ETH Zurich
> Online game for Bovington Tank Museum and World of Tanks
> Mobile apps for (ImmoScout24)

Co-Founder and Chief Evangelist

Apr 2014 - Jan 2015

Ask a question. Set a timer. Select your circles. Get quick answers. Meet your friends. Yeppt finally takes the pain out of target-oriented group communication: No babbling. No maybes.

I pitched on stage, to journalists and investors. Developing, validating our customers as well as setting up experiments (product vitality, ugc, online marketing channels) and shaping the strategic product development were my responsibilities too.

> Part of Axel Springer Plug and Play accelerator

Manger Fit Prediction

Fit Analytics GmbH (UPcload GmbH)
Mar 2012 - Sep 2012

The Fit Analytics Size Advisor helps your customers find the right clothing size.

During my time at UPcload I developed the scale system by holding experiments and applying effective modeling approaches. Thereby I set up the fit prediction project together with the HTW university and a corporate partner.

Developing the concept for flexible database (MongoDB) and improving the usability of the widgets were my other tasks.




Feb 2013 - Sep 2013

The Entrepreneur Club is one of biggest student-driven entrepreneurial clubs in Europe, bringing entrepreneurial-minded people together and fostering entrepreneurship.

In my term of office we launched the new format 'Meet the founder of X' and the very first 'Hackathon' in Zurich. Meanwhile HackZurich is it’s own brand and has grown to the largest Hackathon in Europe with more than 500 hackers. We organized the biggest Startup Speed Dating event in Zurich: From over 300 applications we chose 40 startups and 100 candidates to speed date in an informal setting. Here you can find some impressions.
As team lead, I developed and set up the events together with our partners and the responsible VP, I helped the VP with the delegation of tasks throughout our organization and kicked off the events with a short presentation. 



Bachelor of Science

ETH Zurich
Sep 2007 - Feb 2011

BSc in Interdisciplinary Sciences with a focus on Bio-organic Chemistry receiving best marks in the subjects 'Linear Algebra and Statistics' and 'Partial Differential Equations'.

In my diploma thesis I build a tunable selection / complementation system for evolving the prephenate dehydratase enzyme towards the diffusion limit.

The broad scientific and technical education I received, guarantees the necessary analytical skills to measure and visualize effort and success. 
Also it provides a solid foundation to quickly understand complex technology companies and projects.


Gymansium KirchenFeld Bern
Aug 2003 - Jul 2007

Matura with a focus on Law and Economics.
Meyer award for outstanding achievements in biology, chemistry, physics and geography.


Project Management

Agile and lean project management
Stakeholder management and SCRUM
OKR and  innovation accounting

Marketing And communication

SMM, SEM, SEO, SEA, PR, community building
Conversion optimization, data analysis / visualization
Email marketing, growth hacking, social influencer

Product MANAGEMENT                   

Question and association brainstorming
UX / UI design, funnel optimizations 
Metric driven product development

Customer Development 

Online and offline user surveys
Customer co-creation
Behavioural sciences, economical validation methods.

Web and mobile Analytics

Flurry, Google Analytics, Piwik, 
Data analysis / visualization
R, VBA, Matlab, Excel


Intermediate: Java Script, Python
Other: AWS, GIT, PhotoShop, Illustrator, InDesign


Mother tongueGermanBasicItalian, Berber language
FluentEnglish, French             BeginnerArabic


Entrepreneurship, surfing, human behavior, psychology, meditation, traveling, football, swimming, skating, slack line, climbing