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Work experience

Feb 2013Dec 2014

Sales Manager-Central Region

Electronic Special Equipment Company
ESE) Sales Manager-Central Region Planning sales target and strategies with Branch Manager and GM Establishing the sales activities and procedures to comply with the set target and company policies Assisting in setting-up the growth of Central Province and company Exploiting tactics to enhance sales and increase revenue. Promoting sales to existing clients as well as identifying and acquiring new clients Maintaining high technical knowledge and techniques of the sales team Assessing client's needs and resources and recommend the appropriate goods, system or services Providing input into product design where goods or services must be tailored to suit clients needs. Studying and transmitting market update and competition news to the management. Representing and negotiating on behalf of the company with key customers. Troubleshooting customers' problems Following up on Collections Maintaining weekly meeting with sales team to discuss achievements, problems and market trends Generating weekly PPC(Potential Project Channel)
Oct 1991Dec 2012

Audio Visual Sales Manager

Al Faisaliah Medical System-Audio Visual & Lighting Division
Saudi Arabia-Riyadh Audio Visual Sales Manager: Establish business dealer-ships with international suppliers. Establish communication and working arrangements with all members of the project team. Experience in designing specialized AV system, Broadcast TV studios & integrated AV systems. Marketing Activities via visiting regions, conducting Sales presentations, arranging & presenting seminars about Audio Visual Systems. Manage sales team on a day-to-day basis. Manage, through to resolution, all issues impacting the sales. Escalate issues as appropriate to line management. Overall regular scheduling including documentation, training, deployment and support. Standardizing the division sales & marketing procedure using different tools & strategies. Work close with the technical department. Building up and maintaining good relations with a lot of customers. Working to achieve predefined sales targets Follow-up the execution of the projects. Negotiate with suppliers, Solve operational and tech. problems. Coordinate with other departments to ensure the smooth execution of the project and the continuity of service operations as required. Provide other departments with necessary solution for medical applications, like: Nurse call system, IPTV, Entertainment system, Hospital lighting system, Tele-medicine, Video conference solutions, VOD, Video streaming & Baby tagging system. Attending international exhibition(German, Netherland & Dubai) Attending international sales & marketing training(German, Dubai, Netherland & Japan) Attend meeting with higher management to review strategic plans, budget, implementation, etc. Solve the problems of pending projects. Prepare the final bid. Tender Preparation, Implementation, and Selection of equipment. Manage & monitor sales team & achievements in all branches. Evaluating sales team members on yearly basis.
Feb 1989Sep 1991

System Engineer

Saudi Arabia-Riyadh
NATIONAL GROUP FOR COMM. & COMPUTER System Engineer. Computer hardware installation(Riyadh, Dammam & Jeddah). Camods Project Interfacing cables from remote terminal unit to existing Ericsson, Teletra & Philips, Entry the data for the Camods system. Run cables to existing MDF/DDF for Camods VF lines. Installing optical fiber transmission system & run optical cables & sub-channels to interface STC exchange with other locations. Coordinate others engineering for technical aspect related to the monitoring alarms & PCM equipments. 31 Languages Language Level Arabic Expert English Expert



Yarmouk University
Jan 1985Nov 1989

High Diploma

Yarmouk University

High diploma in electronics


Sales Management, project management
Sales Team
Sales Presentations
Broadcast TV