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Summary

Championing Product Development, Production Operations, Process Optimization.

Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI.

Work History

2016-042016-9

Production Manager

Feeha Jamshed

Feeha Jamshed: Luxury Retail Designated Production Manager. Improved process flow and production lead time with SMV. Improved design board consumption resulting 40%-60% reduction in fabric consumption and digital printing cost associated. Adhered to companies' ZERO tolerance on measurement deviation. Additional tasks such as Managing store operations, Sales Follow-Up, Stock Valuation. Switched production payment mode to per pc as per companies objectives.

2015-062016-04

Founder

Pakistan's First Plus Size and Maternity

Shanakht. Aimed at giving all women an equal opportunity for experiencing pret wear. Founder. Planned Marketing Layout and executed with digital marketing agency. Handled all production details from scheduling to packing. www.shanakhtonline.com

2011-092014

Founder and President of University

Amna Textile(Pvt) Ltd

Founder and President of The society's sole purpose is to conduct social awareness program by introducing both external and internal. Executed various fundraising programs. Incubated Members with the need of Social Business in Pakistan.

2011-012012-01

VP Finance of Psa

Amna Textile(Pvt) Ltd
Appointed as VP Finance of
2000-082011-07

Intern

AIESEC
Intern in NGO Unlad Kabayan Manila, Phlippines: Planned social entrepreneurship marketing campaign in educational institutions. Also engaged volunteers from countries like Finland, Poland, and Russia.

Education

20102014

B.B.A

Textile Institute of Pakistan

Textile Management and Marketing

20072009

HSSC

Jinnah Government College

Pre-Engineering

Skills

  • Product Marketing
  • Product Development
  • Development Lifecycle
  • Market Analysis/CRM
  • Go-to-Market Strategy
  • Vendor Contract Negotiations
  • Relationship Management
  • Mobile Healthcare Applications
  • Enterprise Mobility Management
  • Data Transport Technology I-III
  • Cloud Services
  • Security Products

Professional Qualifications

  • Project Management Certification, Workforce 2020 Agile Program
  • Agile Bronze Level Certification

Summary

Distinguished product marketing leader with 15+ years delivering outstanding results and driving sales within telecommunications through the implementation of innovative product development and dynamic product management strategies. Possess expertise in steering complex mobility and telecom products and excel at managing full development/marketing lifecycle. Demonstrated talents in analyzing and defining target markets for new product features and devising go-to-market strategies for national and international markets. Skilled in applying Agile methodology to establish continuous product development and improvement. Recognized for building, leading, managing and training high performance teams.