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Portfolio

Education

Work experience

Research Assistant

Center for Children and Families
  • Helped facilitate a study examining the impact of childhood ADHD on parental relationships.
  • Used coding schemes to assess behaviors exhibited by parents of children with ADHD; managed the coded data utilizing SPSS statistical analysis software program.
Feb 2010Present

Associate

Cocker Fennessy

  • Craft communications strategies and community outreach and engagement programs to build awareness of a major transportation program.
  • Write, edit and coordinate production of news releases, talking points, research reports, fact sheets, newsletters, brochures, annual reports, presentations, briefing papers, proposals and website copy.
  • Monitor, engage and report social media trends for private and public sector clients.
  • Assist with the facilitation and analysis of public opinion research studies including focus groups, surveys, executive interviews and research reports.
  • Plan large and small events, managing logistics, budgets, speaker preparation, background research on audiences and strategies for achieving desired outcomes.
  • Foster and maintain strong relationships with clients to build trust and confidence. 
  • Respond to requests for information regarding a major transportation program from constituents in a federally-mandated time frame; track correspondences to comply with federal reporting requirements. 
  • Developed an outreach tracking system to record over 20 million outreach impressions for a major transportation program; created and maintained a database of 4,000 key stakeholders.
Sep 2009Mar 2010

Community Relations Assistant

Volt on assignment at the Bill & Melinda Gates Foundation
  • Coordinated tours of the future headquarters for 200 local business executives, non-profit leaders, and government officials to further the operational goals related to the new campus.
  • Constructed written and verbal messaging explaining the new campus’ mission and scope.
  • Organized complex tour preparation details including diligent follow-up with tour invitees, tracking communications and tasks, scheduling, and event planning.
  • Maintained an internal calendar tracking the foundation leadership’s community outreach and local media coverage by analyzing various sources for upcoming speaking and media events.
  • Supported senior foundation leadership by preparing tour briefing materials.
Aug 2009Nov 2009

Social Media Relations Volunteer

Point Inside
  • Determined important aspects of the technology startup company’s social media strategy such as target markets, outreach medium and timeframe, influencer engagement and messaging.

  • Managed blogger relations by reaching out to influential blogs to obtain coverage of Point Inside’s indoor mapping iPhone application launch.
  • Secured significant blog coverage, including leading technology blog, Gizmodo.
Aug 2007May 2009

Secretary & Historian

Public Relations Student Society of America (PRSSA),
  • Participated in student-run organization to obtain hands-on experience in the PR field.
  • Attended national conferences and regional activities with PRSA parent Chapter.
  • Organized events, recruited members, and drafted press releases, feature articles, advertising and brochures relating to our Chapter.
Aug 2007May 2009

Club Member

Student Visual Arts Organization
  • Attended weekly meetings to critique work of fellow students, organize club events and increase campus exposure to club.
May 2008Aug 2008

PR Intern

Frause
  • Aided in execution of local and national PR campaigns, increasing exposure and publicity for clients such as Starbucks, The Oceanaire Seafood Room, Touchstone Corporation, REI and the Washington Wines Festival.
  • Launched and managed The Frause Blog with weekly posts about internship experiences  (http://frauseblog.blogspot.com/).
  • Developed and executed pitches to key print, online and broadcast media in Northwest region; followed-up with reporters' inquiries and requests.
  • Drafted, edited and disseminated press releases, Web site and newsletter copy.
  • Created new and updated existing media lists utilizing Cision.
  • Assisted with various media events such as dinners, tastings, and demos by coordinating activities and ensuring smooth operations for client satisfaction.
  • Conducted critical research for clients' marketing efforts.
  • Coordinated clients' press kits and distributed to media outlets and vendors.
  • Photographed headshots for clients as a designated in-house photographer.
Jun 2007Aug 2007

Organizational Development Services Intern

Office of Human Resources, Cornell University
  • Prepared annual public relations event for more than 500 Cornell University employees by advertising it on campus and to outside vendors; organized door-prizes.
  • Collaborated with Cornell University's VP of Communications to gain understanding of communications and public relations tactics executed on campus.
May 2007Aug 2007

Server

Moosewood Restaurant
  • Provided dining service for this world famous vegetarian restaurant by catering to guests' needs and fostering enjoyable dining experiences.
Aug 2006May 2007

Banquets Server

The Statler Hotel, Cornell University
  • Participated in a one-week intensive hospitality industry training at the world-renowned School of Hotel Administration.
  • Served guests at both large conference events and small private events.

References

Nathan Hambley

During Maia's time at Frause, I served as her supervisor. She was a curious, insightful intern with a great attitude who learned quickly and took on whatever was given to her. She's also a strong writer and has a eye for photography, skills she employed in maintaining the Frause blog. All the members of our agency were able to give her broad responsibility in carrying out assignments. I would strongly recommend her for any job

Skills

PR Newswire
Writing and editing
Customer Service
Eight years of work in hospitality industry.
SPSS Statistics Software
Social Media
Specifically Facebook, LinkedIn, Twitter, and Blogger.
Cision
Adobe Photoshop
Microsoft Office 2007
Specifically Word, Excel, Access, PowerPoint and Outlook.

Portfolio

Interests

  • photography
  • cooking
  • baking
  • hiking
  • kayaking
  • hospitality industry
  • fashion magazines
  • traveling

Relevant Coursework

  • Communication Technology & Commerce
  • Public Relations
  • Advertising
  • Applied Marketing Techniques
  • Promotional Writing
  • Journalism
  • Exploring Microsoft Office 2007
  • Business & Professional Communication
  • Organizational Communication
  • Mass Communication
  • Internet Studies
  • Communication Graphics