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Work History

Jun 2014Present

Specialist, VAS & Digital Service, Product, Commercial Division

Grameenphone Ltd.
  • Responsible for Profit & Loss of News & Media portfolio
  • Building portfolio strategy and implementation
  • Service lifecycle management
  • Developing service features, pricing model, channel strategies
  • Plan & implement VAS promotional campaigns
  • Plan & implementation Service Go To Market
  • Maintain a sustainable increase & retention in VAS subscriber base
  • Project management
  • Content & Content Partner management
  • Interact with local and int’l telecom operators & vendors, internal departments & different external bodies
Sep 2014May 2014

Specialist, Customer Relationship Management, Product, Commercial Division.

Grameenphone Ltd.
  • Ensure targeted number of incremental revenue for Grameenphone by launching 175+ micro campaigns per week through micro campaigns mechanism.
  • Maintaining a healthy & sustainable positive growth in ARPU, negative growth in silent & churn numbers through managing 1-2-1 campaign management value chain.
  • End to end campaign offer design, develop and execute micro campaigns through Campaign Automation Factory.
  • Ensure time to market for campaign offerings in accordance with the roadmap and business targets; initiate activities to support market launch as per the campaign plans
  • Align IT & Technology to enhance campaign architecture, reduce development timeline & ensure faster Go To Market
  • New Feature integration and fine tune campaign platforms.
  • As CRM’s Technical Single Point of Contact, ensure seamless launch of all new deliveries.
  • Preparation of requirement specification to include new features & flexibility to enhance value addition to subscribers.
  • Conduct full-fledged pre & post launch UAT (User Acceptance Test) to ensure proper product functionality and appreciate charging
  • Drive Techno-Commercial initiatives from CRM,
  • Align CRM Road maps with other Product units, secure Product’s MT’s approval and prepare for ‘Go to Market’.
  • Enforce zero tolerance to campaign which may have possibility of confusing customers
Mar 2011Aug 2013

Specialist, Campaign Execution, Customer Lifecycle Management, Commercial Division.

Grameenphone Ltd.
  • Plan, Develop and execute 1-2-1 micro campaigns through Stealth Marketing engine.
  • Attained targeted incremental revenue for Grameenphone through Micro campaign engine
  • Ensure on-time execution of the targeted number of Micro campaign matrices through efficient campaign mix and execution channel alignment and ensuring value delivery end to the end users.
  • Plan, develop and launch new type of micro campaign,
  • Develop and execute different micro campaigns to change customer usage behavior positively and retain them
  • Explore technical feasibility of different execution channels like ATL-BTL mix up.
  • Initiate, create, coordinate, and follow-up micro campaign management through Siebel CRM, enabling different users to provide one stop solution for customer queries, information.  
  • Reporting of the executed activities for management reporting
  • End to end campaign offer design and disbursement campaign benefits to the eligible campaign taker through SAP and campaign factory engine.
  • Align micro campaign calendar with other functions.
  • Retain high value customers of Grameenphone through different micro campaigns and life style loyalty offerings like cultural program/ movie show/STAR dinner at GPHOUSE and regions.
Nov 2010Mar 2011

Officer, Campaign alignment & Capacity Planning

Grameenphone Ltd.
  • Unparallel campaign execution through micro campaign mechanism.
  • Contact channel optimization through BTL channel capacity planning,
  • Develop dialogue strategy to ensure right frequency to maximize BTL channel efficiency.
  • Conceptualization of centralized communication approach different BTL channels.
  • Coordination and alignment of necessary touch points for successful BTL campaign execution.
  • Managing the timely execution of planned campaigns through stakeholder management.
  • Ensure value transformation of one to one micro campaign offering to the targeted subscribers base ensure quality.
  • Ensure commutation vetting from Legal, Regulatory & Communication and other stakeholders before campaign launching.
Oct 2007Nov 2010

Officer, CRM, Segment, Marketing Department.

Grameenphone Ltd.
  • Develop strategy to drive loyalty and retention through partnerships offerings for youth segment of Grameenphone with an objective to provide privileged service experiences and cost saving opportunities to subscribers through partnerships with renowned national and International brands.
  • Increase customer loyalty by offering a range of lifestyle benefits through partner.
  • Identify, acquire & negotiate appropriate tactical & strategic partners and ensure range of benefit for the youth segment of Grameenphone.
  • Explore branding opportunities at partner locations, create alternative sales and distributions channels through partner outlets, liaison with communications team and agencies to develop design and provide communication support to strategic partners &tactical partners of Youth Segment.
  • Plan and design concept for periodic promotional campaigns with partners and roll out across regions in coordination with regional team members to retain partners & increase customer loyalty.
  • Identify and recommend appropriate communication materials at the partner locations and engage partners in brand activities
  • Evaluate partner performance and monitor competitive offer from other companies in the service industry and if necessary proactively realign GP’s partner offerings

Education

Jan 2010Dec 2012

Masters in Business Administration (MBA)

North South University

Major in Marketing.

Jan 2003Dec 2006

Bachelor in Business Administration (BBA)

East West University

Major in Marketing & HRM.

Jan 1997Dec 1999

Higher Secondary Certificate (H.S.C)

Dhaka City College
Jan 1986Dec 1997

Secondary School Certificate (S.S.C)

Ahmed Bawaney Academy

Portfolio

  • Mobile VAS- SMS, IVR, call center based service.
  • Product lifecycle management
  • Profit/ loss owner, responsible for Product's strategy, roadmap planning.
  • Specialized Service management
  • Content & content partner management
  • Project Management
  • Customer Lifecycle Management.
  • Stealth Marketing.
  • Micro (One to One) Marketing,
  • Campaign Automation Factory, Siebel CRM and SAP provisioning engine.
  • Expertise on high value customer’s loyalty and retention program
  • Hands on expertise on Campaign architecture,
  • Key Account Management
  • Was in-charge of ‘Xtra-Khatir’, the first ever loyalty initiative for Djuice.
  • A significant contributor behind launching 9000+ CRM micro campaigns in 2012 & 2013.
  • Played an instrumental role in launching CRM Social Network Analysis based micro campaign, ‘Internet for all’ focused different Internet Campaigns, New joiners campaigns, usage/recharge   based ATL-BTL combo campaigns.