Download PDF

Summary

GOAL: create/execute amazing marketing programs that will take the Brand(s) to the next level while showing a very strong ROI; vertical mobility in the market place.

Core Competencies:

  • Business and Strategy Leadership
  • Confidence
  • Cross Boundary Collaboration
  • Customer/Partner Connection
  • Impact and Influence
  • Integrated Marketing Excellence
  • Interpersonal Awareness
  • Market Analysis and Opportunity Identification
  • Optimizing Return on Investment
  • Positioning, Branding and Messaging

Work experience

Nov 2007Present

Partner

Nine5 Productions LLC/Kapalua Land Company
  • Oversaw all operational aspects of Hyundai Tournament of Champions and Kapalua LPGA Classic
  • Championed new technology such as Project Mentor to reduce spending and increased budget awareness and efficiency among events
  • Cultivated new sponsors including FedEx, SAP, Anheuser-Busch and SBS by recommending sponsor packages through event metric tools that included content evaluations and performance against marketing objectives
  • Reduced operational budget for SBS Championship by $400K as a result of economic downturn through event effectiveness scores and performance objectives
  • Created opportunity to implement new media to increase awareness of event, including social media and direct marketing efforts
Apr 2010Present

Partner

Nine5 Productions LLC.
Partner
  • Oversee operations for 2011 SBS Championship for The Mark & Debi Rolfing Charitable Foundation
  • Assist Maui Jim with corporate fitting events
  • Specialize in sponsorship evaluation and activation
Sep 2006Nov 2007

Director, Events + Exhibits

  • Oversaw a $17M budget to produce a 150’x150’ mobile marketing tour for the US Army’s America’s Army video game, delivered on time and under budget
  • Educated 250,000 individuals in nine months and created individual, post-event follow ups utilizing RFID technology
  • Developed a process overview for evaluating and selecting events which included asset evaluation versus sponsorship cost and generating demand for the asset
  • Utilized social media to generate interest for pre and post event follow up to continue awareness of America’s Army program
  • Justified ROI through data collection metrics and advised touring schedule based on event measurement initiatives and strategy
Jun 2005Sep 2006

Experiential Marketing Supervisor

General Motors R*Works
  • Oversaw accountability workflow for staff of three that negotiated, plan and execute sales promotions for Hummer and Cadillac Motor Divisions in five markets
  • Refined data collection plans by creating a relevant experience, establishing a relationship and offering an exclusive premium
  • Composed RFQ to vendors to activate marketing directives for the launch of the ’07 Hummer H3 and Cadillac Escalade
  • Advised dealers to use new media with internet click-through ads for geo-targeted ads for events
May 2002Jun 2005

Operations Director

Momentum World Wide
  • ·Tournament Operations Director:
    • Executed all operational aspects of Buick Invitational, Buick Open, Buick Classic, Buick Scramble and the Buick Championship (formerly the Greater Hartford Open).
    • Rebuilt budget infrastructure to better reflect spending in silos of promotions, dealer activities and sponsorship
    • Evangelized data collection as a way to judge if elements required refinement to leverage relationships with consumers
  • ·Account Manager:
    • Led a team of four on strategy and execution on four pop-up stores for vehicle launch before tournament to generate excitement and increase sales
    • Utilized strategic vendor and sourcing methods to maintain spending and seek out synergies and economies of scale across multiple events
Oct 2000May 2002

Experiential Marketing Coordinator

General Motors R*Works
  • Assisted promotions for Buick, Oldsmobile and Cadillac Motor Divisions in all areas of event management, event performance metrics and strategic approach
  • Interfaced with procurement team to secure event management agencies and vendors
  • Organized and tracked event budgets for six different markets monthly to provide dealers instant access to available promotion and sponsorship dollars
Jan 2000Oct 2000

Director of Promotions

Cal State Fullerton Athletics
  • Developed tools to map event performance objectives back to ticket sales
  • Planned and executed in-game activities and promotions for all CSUF sports teams
  • Initiated networking programs involving local area businesses and schools to sponsor and provide clinics for community-relation purposes
Aug 1999Jan 2000

Marketing Intern

  • Managed strategic endorsements and placement of sponsorships throughout athletic facilities
  • Planned and executed in-game activities and promotions for all CSUF sports teams.
  • Initiated networking programs involving local area businesses and schools to sponsor and provide clinics for community-relation purposes

Stuff I've Done

Recommendation

Education

Sep 1995Jan 2000

Bachelor of Science