Harvey Chang

Harvey Chang


GOAL: create/execute amazing marketing programs that will take the Brand(s) to the next level while showing a very strong ROI; vertical mobility in the market place.

Core Competencies:

  • Business and Strategy Leadership
  • Confidence
  • Cross Boundary Collaboration
  • Customer/Partner Connection
  • Impact and Influence
  • Integrated Marketing Excellence
  • Interpersonal Awareness
  • Market Analysis and Opportunity Identification
  • Optimizing Return on Investment
  • Positioning, Branding and Messaging

Work History

Work History
Nov 2007 - Present


Nine5 Productions LLC/Kapalua Land Company
  • Oversaw all operational aspects of Hyundai Tournament of Champions and Kapalua LPGA Classic
  • Championed new technology such as Project Mentor to reduce spending and increased budget awareness and efficiency among events
  • Cultivated new sponsors including FedEx, SAP, Anheuser-Busch and SBS by recommending sponsor packages through event metric tools that included content evaluations and performance against marketing objectives
  • Reduced operational budget for SBS Championship by $400K as a result of economic downturn through event effectiveness scores and performance objectives
  • Created opportunity to implement new media to increase awareness of event, including social media and direct marketing efforts
Apr 2010 - Present


Nine5 Productions LLC.
  • Oversee operations for 2011 SBS Championship for The Mark & Debi Rolfing Charitable Foundation
  • Assist Maui Jim with corporate fitting events
  • Specialize in sponsorship evaluation and activation
Sep 2006 - Nov 2007

Director, Events + Exhibits

  • Oversaw a $17M budget to produce a 150’x150’ mobile marketing tour for the US Army’s America’s Army video game, delivered on time and under budget
  • Educated 250,000 individuals in nine months and created individual, post-event follow ups utilizing RFID technology
  • Developed a process overview for evaluating and selecting events which included asset evaluation versus sponsorship cost and generating demand for the asset
  • Utilized social media to generate interest for pre and post event follow up to continue awareness of America’s Army program
  • Justified ROI through data collection metrics and advised touring schedule based on event measurement initiatives and strategy
Jun 2005 - Sep 2006

Experiential Marketing Supervisor

General Motors R*Works
  • Oversaw accountability workflow for staff of three that negotiated, plan and execute sales promotions for Hummer and Cadillac Motor Divisions in five markets
  • Refined data collection plans by creating a relevant experience, establishing a relationship and offering an exclusive premium
  • Composed RFQ to vendors to activate marketing directives for the launch of the ’07 Hummer H3 and Cadillac Escalade
  • Advised dealers to use new media with internet click-through ads for geo-targeted ads for events
May 2002 - Jun 2005

Operations Director

Momentum World Wide
  • ·Tournament Operations Director:
    • Executed all operational aspects of Buick Invitational, Buick Open, Buick Classic, Buick Scramble and the Buick Championship (formerly the Greater Hartford Open).
    • Rebuilt budget infrastructure to better reflect spending in silos of promotions, dealer activities and sponsorship
    • Evangelized data collection as a way to judge if elements required refinement to leverage relationships with consumers
  • ·Account Manager:
    • Led a team of four on strategy and execution on four pop-up stores for vehicle launch before tournament to generate excitement and increase sales
    • Utilized strategic vendor and sourcing methods to maintain spending and seek out synergies and economies of scale across multiple events
Oct 2000 - May 2002

Experiential Marketing Coordinator

General Motors R*Works
  • Assisted promotions for Buick, Oldsmobile and Cadillac Motor Divisions in all areas of event management, event performance metrics and strategic approach
  • Interfaced with procurement team to secure event management agencies and vendors
  • Organized and tracked event budgets for six different markets monthly to provide dealers instant access to available promotion and sponsorship dollars
Jan 2000 - Oct 2000

Director of Promotions

Cal State Fullerton Athletics
  • Developed tools to map event performance objectives back to ticket sales
  • Planned and executed in-game activities and promotions for all CSUF sports teams
  • Initiated networking programs involving local area businesses and schools to sponsor and provide clinics for community-relation purposes
Aug 1999 - Jan 2000

Marketing Intern

  • Managed strategic endorsements and placement of sponsorships throughout athletic facilities
  • Planned and executed in-game activities and promotions for all CSUF sports teams.
  • Initiated networking programs involving local area businesses and schools to sponsor and provide clinics for community-relation purposes