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Work experience

Jun 2002Present

Senior Manager

Sahara India - Products Division Lucknow

Having 33 years of FMCG rich experience where in I have handled various assignments I am a hard core Sales person who can work under difficult situations and market pressure. I have expertise in various aspects of sales as mentioned below.


1-         Field force motivations

2-         On the job training to the people.

3-         Launch of new products

4-         Conduct effective sales promotion activities.


Apart from that for Sahara Welfare Foundation “VEDAS” project

I am giving training “on salesmanship” to the unemployed youth of villages, for their social and economical development, our objective is to help villagers for their livelihood and create strong and competent sales persons, by giving them specific information and knowledge regarding sales & distribution, Along with coordinate & arrange for jobs in companies / distribution houses in and around for their better livelihood

Job Responsibilities                         1-         Launch Detco Washing Powder and other care

Items in and achieve targets


  • Location head of Sahara Unique chain of retail stores U.P. & Uttrakhand and have full control on operation.


  • Administration work in company as Com Member.
Apr 2001Jun 2002

Sales Manager

Ruchi Detergents Lucknow

Job Responsibilities                         1-         Motivate entire field force & factory staff.


  •     Watching competitors activities and finalizing

Schemes, advertising and sales promotion.


  • Finalizing price structure and terms & Condition of  


Mar 1997Apr 2001

Area Sales Manager for Central U.P. product handled Detergent & scouring bar

Fena Ltd., New Delhi

Job Responsibilities                         1-         Appointment of Distributors
2-         Achieving targets allotted by the company.
3-         Initiating Institutional Sales like U.P.G.E. (Kalyan
Nigam) Lucknow and CSD canteen
                                                          4         Supervision of field force SRS / SOS / DMS

Dec 1991Mar 1997

Sales Manager, products handled Pan Parag, Chewing Tobacco, Budget Washing Powder & Cake

Kothari Products Ltd., Kanpur

Job Responsibilities                         1-         Handling the entire field force


  • Watching competitor’s activities and finalizing schemes, advertising and sales promotion.


  • Finalizing price structures.


  • Overall collection responsibilities for sales in entire Country.


  • 10 ASM, 4 RSM were reporting to me.
Jun 1984Nov 1991

Territory Manager, Lucknow for Eastern U.P.and part of Nepal. Confectionery and Chewing Gums

N.P. Chewing Gums Ltd. Bangalore

Job Responsibilities                         1-         Developing the market of U.P. and part of Nepal.


  • Organizing display scheme, advertising and other sales

           Promotions activities.

Sep 1983Jun 1984

Sales Representative at Mumbai

Bake men’s Ltd., Nagpur

Job Responsibilities                         1-         Successful launch of Bake men’s Biscuits in



2-         Initiated Institutional selling at various Government

         Canteens and private factories.

Oct 1981Aug 1983

Sales Representative at Mumbai

Corn Product Company India Ltd

Job Responsibilities                         1-         Re-distribution of products in retail and wholesale

                                                                      Market at Mumbai.


2-         Initiated Institutional selling at various Hospitals,

                                                                       Pathological labs and canteens.


Mar 1978May 1981

Bachelor's Degree

University of Kumaoun