Printing tool Download PDF


Creative, energetic, high performer with a passion for digital marketing.  Over 8 years of hands on experience and an established track record in designing, developing and implementing successful online marketing projects.

Work experience

Oct 2007Present

Professional Consulting

Professional Consulting, San Diego, California / October 2007 – presentDigital Marketing Consulting. Current and sample projects include:

  • Social Marketing Strategy and Engagement - Racco Cosmetics, BlogWorld and New Media Expo 2010
  • Social Media Audit and Strategy - DriveCam
  • Email Marketing Campaigns- BlogWorld and New Media Expo 2009
  • Crowdsource project for The Cool Twitter Conferences in San Diego, Orange County and Hollywood
  • Social media presence and event promotion for a non-profit
  • Website design and development - RD Florist
  • Website design and development – San Diego North Chamber of Commerce
Jul 2002Oct 2007

Director E- Marketing

Newland Communities

Director e-Marketing2006-2007

Developed and managed a team of 5 online marketing specialists. Researched and led the development of Newland’s strategic e-marketing best practices.  Provided direction and support to forty communities for their online marketing projects.  Led nationwide adoption of best practices and implementation of emerging online opportunities.

  • Upgraded site designs to meet Web 2.0 and usability standards increasing Web site traffic across 42 Web sites an average of 35% during the first half of 2007
  • Introduced a comprehensive web analytics program and performance metrics
  • Redesigned corporate Web site and increased page views the first month by 53%
  • Implemented new Web site components for 20 community sites increasing lead generation
  • Developed and implemented an in-house SEM/SEO program resulting in increased traffic and leads
  • Established an online advertising pilot that produced new programs increasing traffic and brand awareness.
  • Created an online project management system to coordinate projects saving time and providing visibility to critical paths
  • Integral team member that developed and successfully launched a comprehensive company intranet using Sharepoint.
Manager e-Marketing2004-2006

Developed and implemented a strategic online marketing business plan to align standards and improve quality to 48 geographically dispersed Web-design and Web-hosting projects acquired during the prior 12 months.

  • Initiated and implemented technical, branding, legal and design standards
  • Researched and produced a new e-mail marketing program resulting in increased campaigns and cost savings. Aligned online marketing campaigns with offline campaigns to increase open rate and conversions (increased open rates as high as 45%)
  • Set-up in-house e-marketing team resulting in improved quality, lower costs and quicker project turnaround times. Initial cost savings of over $400,000 in 2006
  • Developed strategic partnerships with new vendors and renegotiated contracts with existing vendors to increase service and cut costs

Community Administrator 2002-2004

Responsible for re-launching the 4S Ranch community intranet. Developed a community focus group to identify desired content and functionality. Assessed the current site plan analyzing usage, message boards and communications to improve the Web site.

  • Utilized research to adjust the local community intranet site and implemented programs building the subscriber base to 75%
  • Implemented the marketplace component, adding revenue to the community’s intranet program
  • Organized and designed training for residents and builders to fully utilize the online community connection tools. Facilitated and coordinated with community residents to build successful consumer groups


Palomar College


Technical Skills
HTML, CSS, Photoshop, Illustrator, Dreamweaver, Flash, Web Analytics, WordPress, Excel, PowerPoint




Web Design and Development