Madison Who’s Who functions as a nexus for professionals looking to expand their network of business connections and improve their branding and market image. Founded in 2004 by entrepreneurs Matt Schwartz and Scott Minuta, Madison Who’s Who combines the idea of a compilation of successful and promising businesspeople with the newest tools of social media available. Madison Who's Who assists professionals with acquiring new customers, retaining clientele, increasing website traffic, and creating brand awareness.
An entrepreneur with experience in marketing and networking, Scott Minuta came up with the concept of Madison Who’s Who and approached longtime friend Matt Schwartz with the idea, and together they built the foundation for the company. Minuta developed a team of expert account managers dedicated to training its staff in high quality customer service while Schwartz leveraged funds and experience developed over his career as a successful businessman to finance the launch of Madison Who’s Who.
Under the leadership of Scott Minuta and Matt Schwartz, Madison Who’s Who now employs 100 editors, media experts, networking professionals, salespeople, and customer support representatives, with a considerable percentage of the staff dealing directly with maintaining customer satisfaction. Madison Who's Who currently serves over 300,000 members, including many Fortune 500 professionals, and lists over 4 million professionals in its registry.