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Madeline Foster

Digital Marketing Professional

A Few Words

An accomplished writer and digital marketing expert, I worked with various non-profits groups, small business owners and corporate executives to deliver large and small scale marketing campaigns.  I believe that my extensive portfolio provides the necessary skills to work with a highly diverse clientele. Flexible, creative and an excellent problem solver, I bring experience, knowledge and education to the table.  A strong believer in the Agile methodology,  I bring a level of transparency, professionalism and a unique understanding of how decisions impact end users to every job.    

 "When you find the voice of everyone in the company that is the moment you start to build it."

Work History

2017-08present

Product Adoption Consultant 

MORGAN STANLEY

Provided High Level Communications & Media Services for End User Technology and Product Adoption. 

  • User-guides,  QRC,  Specifications sheets, Comparison guides, product timelines, corporate communications, blogs and videos.
  • Intranet websites (product pipeline)  proof of concept, pilot and production. 

Collaborated with number of internal teams and senior management.

Consulted with product managers on how to bring products to market.

 

2015-082017-08

Digital Marketing Manager

TFONIA INDUSTRIES

SEO - Content Management - Digital Marketing - WordPress - Google Analytics  - KeyWord Research - Landing (MiniSites) Pages - Article Creation - Editing - Social Media Marketing - Affiliate Marketing 

What I am most proud of: I was an integral part of building 2 - 1 Million Dollar Mobile Application Start Up companies alongside the CEO.

2009present

Freelance Marketing/Consulting

SEOSOCIALMEDIA

SEO - Content Management - Digital Marketing - WordPress - Google Analytics (search console-adwords) - KeyWord Research - Landing (MiniSites) Pages - Article Creation - Editing - Social Media Marketing - Affiliate Marketing - Email Marketing - Web Content

What I am most proud of:  Starting my own business with 5 dollars in my pocket and building it to a three figure salary.  

RELATED WORK

19862007

Montreal Gazette - Dawson Community Center 

Fund raising / PR

-Fund Raising  - Corporate Communications  - Copywriting

-Corporate Contest Campaigns

-Digital Advertising -Special Event Coordination

-Gazette Christmas Fund Coordination 

Education

20072009

A.E.C

Riverside Academy

Computer Networking Management 

19861989

D.E.C

Dawson College

Human Relations - Marketing and Public Relations

Skills

10
Technical Documentation

Created Content Based on Keyword Research 

Article Writing - Guest Blogging

Managed Multiple Content Writers via UpWork, PPH and other outsourcing methods.

Content Editing - Scheduling

Developed Content Strategies 

Used a number of social sharing methods to multiply content impressions 

8
WebDesign

50+ Blogs created using WP  (design, plugins,)

CSS + HTML

Minor Customizations (tracking codes, custom headers, etc.)

Networked WP Blog Management 

Developed content for over 35 WP Blogs + 20 Article Submission sites on a daily basis

Usability Testing and Site Analysis based on key metrics. Landing pages - CTA - Mobility - Responsiveness

10
Marketing/Product Management

Created Social Media Campaigns

Developed Social Media Advertising Campaigns

Created social media posts

Developed SM Strategies based on Specific Target Marketing 

Twitter, Facebook, Pinterest, Google Plus, LinkedIn, StumbleUpon and numerous other social sharing tools.

Developed contests, email marketing campaigns and various digital medias.  

9
Google Analytics / Tagging

Google Tagging for Multi Campaigns

Google Trends - Keyword Research Tools

Google Search Console

Google Analytics set up - reporting

KPI analysis