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About Madeeha

Ambitious and driven, graduate in the field of hospitality  and armed with an MBA in Marketing.Numerous skills and comprehensive knowledge to readily support a variety of professional undertakings.Dedicated and determined in all endeavors with diligent attention to detail for optimal end results.

She also has a long list of hobbies which include cooking, dancing,reading , traveling and meeting new people. She is an  extrovert and makes friends easily and is known to be good company. She has also been described by many as headstrong , an out of the box thinker , helpful and someone who is never short of an opinion.

Work experience

Dec 2014May 2015

Sales Manager

  • Help restaurants market themselves better by selling advertising space to them on Zomato
  • Effectively search prospective clients and generate sales leads. Leads could range from take-away joints to 5 Star properties
  • Advise clients on relevant and impactful marketing communication to be displayed on their advertising space on Zomato. Amplify the impact of marketing campaigns by distributing Zomato’s marketing merchandize to restaurants for display
  • Prepare result reports for advertising campaigns and interpret them for clients. Also suggest measures to improve the effectiveness of the marketing campaign
  • Manage end-to-end client relationship including pitching, negotiation, contracting, billing / invoicing, payment collection, graphic design support (with the help of the Graphics Team), campaign activations, result tracking and troubleshooting
Oct 2013Oct 2014

Sales and Marketing Executive

Al Firdaus Ajman- Malaysia
  • analyzing and investigating price, demand and competition
  • devising and presenting ideas and strategies
  • promotional activities
  • compiling and distributing financial and statistical information
  • writing reports
  • organizing events and product exhibitions
  • monitoring performance
  • managing campaigns on social media

Jun 2013Oct 2013

Events Promoter

Attica, Singapore
  • Booking performance artists such as singers, DJs and musicians.
  • Negotiating with club owners.
  • Setting door prices and organising special promotions.
  • Liaising with artists' agents.
  • Organising publicity for events, including flyers and posters.
  • Distributing publicity materials.
  • Ensuring the smooth running of events on the night.
  • Providing V.I.P. lists.
  • Liaising with security and bar staff.
May 2013Jul 2013

Market Research Executive

Lumiere Business Solutions
  •  Meeting with clients  to negotiate and agree research projects
  • preparing briefs and commissioning research
  • undertaking ethnographic research (observing people in their homes and other environments)
  • conducting qualitative or quantitative surveys, which may involve field , interview or focus group assessments;
  • motivating and developing research team
  • Manage Client relationships
  • Collaborate & co-ordinate with partners & other field agencies to deliver projects successfully
Dec 2010Jan 2011


Grand Hyatt, Mumbai, India
  • Front Office
      • Registration of guests and assigning rooms
      • Maintain an inventory of reservation, vacancies and room assignments
      • Answer enquiries regarding hotel services, provide assistance and respond to guests' complaints

      • Food & Beverage

        • Greeting customers, escorting them to seats, taking food and drink orders, and serving food and beverages
        • Answer questions regarding the hotel services, explaining menu items and specials, and offering personal attentive treatment.
        • Co-coordinating with team workers to plan events, parties etc.

        • Housekeeping

          • Responsible for maintaining the hygiene and appearance of the hotel
          • Servicing and maintaining the guest rooms and replenishing stock as and when needed.
          • Providing service items to guest rooms upon requests from the guests

          • Food Production

            • Preparation of simple food items like vegetable preparation, salads, cold starters etc.
            • Work according to established health and safety guidelines. Kept the kitchen area clean and hygienic.
            • Keep a check on stock and order for replenishments as and when necessary.

        Educational Background


        MBA in Marketing

        James Cook University, Singapore

        Skills Acquired

        • Marketing Management
        • People in Organisations
        • Accounting and Finance for Managers
        • Comparative Global Business Systems
        • The Changing Business Environment
        • Managing Strategic Resources & Operation

        Post-Graduate Diploma

        EMDI Institute of Media and Communication

        Skills Acquired 

        • assist organizing prestigious events such as the Sunburn, Enchanted Valley Carnival (EVC), Bacardi NH7 Weekender, Filmfare Awards, India International Jewelry Show (IIJS), JGEPC’s Signature, The Standard Chartered Mumbai Marathon, Dance India Dance (Zee TV – Zee Entertainment Enterprises) and Femina Miss India.
        • Partnering and collaborating with leading companies in the sector

        Bachelors Of Arts In Tourism and Hospitality Management

        Queen Margaret University

        Skills Acquired

        • Food, beverage and food service management
        • Lodging operations, casino management, and tourism
        • Event and club management
        • Human resource management and hospitality law
        • Accounting, finance, marketing and economics


        Social Media Usage
        • Use all social media platforms for marketing as well as research .

        Commercial Awareness
        • Keep up with commercial trends in order to drive business forward and also to see if new channels of revenue generations can be tapped into 
        • Always being aware of what are the competing companies in the same industry doing . Hence speculating the future intelligently

        - Excellent Presentation skills

        - Top-Notch listening and observing skills

        Team Player


        • While working with Lumiere Business Solutions as a Marketing Executive she worked for clients like Hindustan Unilever, Viacom-18 , AquaSail and Times Of India.
        • While working with Attica in Singapore as an events promoter she was recognized to have increased sales by 10% over each event and build loyalty around the brand 
        • While working for  Al-Firdaus in Malaysia she was a part of the business development and marketing team and contributed business of around 100,000 AED.
        • When associated with Zomato she worked in 2/3  business verticals that Zomato operates in.
        • Currently awaiting Hoot-suite Social Media Certification.
        • Currently Pursuing  Google Adwords Certification.