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Mackenzie Teutsch

Education

Sep 2012Jun 2016

California Polytechnic State University

Bachelor of Science in Business Administration with a Marketing Concentration and a Minor In Sociology

Work History

May 2014Present

Campus Representative

Bumble
  • Created brand awareness campus wide
  • Lead Social Media Campaigns 
  • Designed a SnapChat advertisement for the product 
Jun 2015Aug 2015

Marketing Intern

Administrative Software Applications
  • Led a website rebranding project
  • Analyzed competitors and selected ideal target markets
  • Conducted a SEO analysis project and redirected GoogleAd Campaigns 
Jun 2014Sep 2014

Marketing Intern

Pregis
  • Performed a complete analysis of Pregis' current website, marketing plan, and competitors' marketing strategies
  • Researched PR firm candidates to represent Pregis
  • Performed  SEO keyword analysis of Pregis' competitors
  • Independent task execution, Self-Managed
Jan 2014Jun 2014

Marketing/PR Intern

Runway2Street
  • Led the company’s social media efforts (updated Instagram, Twitter, and blog content)
  • Wrote profiles for fashion designers featured on the company’s website
Nov 2013May 2014

Marketing/ PR Intern

Haberdashion
  • Developed a marketing plan for the Haberdashion App
  • Contributed to App design 
  • Wrote a letter to influential bloggers to gain traction with social media
Oct 2013May 2014

Campus Representative 

Zico Coconut Water
  • Created brand awareness campus wide
  • Distributed product and organized/promoted giveaways