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Michelle Hindmarch

Program and Communications Director, Energy and Environment

Summary

Resourceful program and communications director with more than 15 years' experience developing and executing high-impact energy- and climate-focused programs for domestic and international markets. Creates programs and integrated marketing and communications campaigns that advance organizational goals and drive value to key stakeholders and audiences. Develops enduring relationships with clients and partners, key stakeholders and influencers, speakers and program talent, and executive leadership and colleagues. Possesses a critical understanding of global energy and climate issues, including the key financial and market drivers, political and regulatory challenges, and the role thought leaders and the media play in shaping the public discourse.

Key Competencies:

  • Energy/Environment Specialization 
  • Program Development/
    Content Creation
  • Marketing/Communications
  • Speaker/Talent Recruitment
  • Event Planning
  • Stakeholder Engagement/Outreach
  • Audience Development
  • Writing/Editing
  • Digital/Social Media Campaigns
  • Media Relations
  • Project Management
  • Relationship Driven

Experience

June 2016Present

Senior Communications Advisor, Technology-to-Market Program

BCS, INC. (CONTRACTOR to the U.S. DEPARTMENT OF ENERGY), Washington, D.C.

The Technology-to-Market Program within the U.S. Department of Energy’s (DOE's) Office of Energy Efficiency and Renewable Energy pilots programs that remove the barriers innovative energy technologies face on the pathway to market

  • Oversee the marketing, communications, and stakeholder engagement activities for nine Tech-to-Market programs. 
  • Produce events and programs, including DOE's 2017 National Cleantech University Prize competition in Austin, Texas, and the 2017 Energy I-Corps Closing Sessions and Graduation in Washington, D.C.
  • Develop programmatic messaging for wide range of stakeholders and audiences, including DOE leadership, Congressional stakeholders, DOE national labs, the industry and investment communities, and the public.
  • Create briefings, backgrounders, and talking points for the office of the Secretary of the U.S. Department of Energy and other senior leadership.
  • Mentor junior communications specialists and manage graphics and communications consultants.

Accomplishments include:

  • Developed Tech-to-Market’s branding and messaging architecture, including the program's vision and mission statement and guiding principles.
  • Managed internal and external communications for the launch of the $7.8 million Innovative Pathways funding opportunity, including targeted messaging and media relations.
  • Oversaw the rebrand of Tech-to-Market's web site and marketing materials, as well as the rename of DOE's Energy I-Corps program.
  • Bolstered stakeholder engagement and communications by launching the first-ever Tech-to-Market newsletter and growing the opt-in stakeholder mailing list from 500 to more than 4,000.
  • Positioned Tech-to-Market's director as a thought leader, securing and promoting speaking engagements and published pieces.

2013March 2016

Director of Stakeholder Engagement and Communications

NATIONAL GEOGRAPHIC SOCIETY, Washington, D.C.

National Geographic Society is one of the largest non-profit scientific and educational institutions in the world. 

  • Responsible for all aspects of program development, stakeholder engagement, communications, and media relations for National Geographic's Great Energy Challenge, a corporate partnership with Shell. 
  • Produced the “Big Energy Question” series of high-level, invitation-only forums in the UK, Turkey, Canada, Japan, Brazil, India, Indonesia, and South Africa.
  • Developed energy-related themes and programmatic content and advised on editorial direction and story-lines.
  • Developed and maintained relationships with stakeholders with a diverse range of view points and perspectives, including senior stakeholders at global NGOs, think tanks, and academic institutions, as well as those within government and business and industry.
  • Conducted outreach to more than 600 thought leaders, influencers, and experts around the world. 
  • Implemented a content marketing strategy to raise the profile of the Great Energy Challenge with target audiences.
  • Co-produced the 2015 National Geographic Explorer Awards.
  • Member of National Geographic’s Sustainability Leadership Network.
20102013

Practice Development and Client Accounts Manager, Global Power and Oil & Gas

WHITE & CASE LLP, Washington, D.C.

White & Case is one of the world's leading global law firms with significant cross-border expertise in established and emerging markets. 

  • Oversaw marketing, communications, and business development activities for the firm’s global power and oil & gas industry groups, coordinating efforts across 39 offices in 27 countries.
  • Launched the firm's climate change and global renewable energy initiatives.
  • Produced energy programs in international and domestic markets, including the annual White & Case New York Energy Forum and client-focused programs in Japan, China, and South Korea.
  • Managed multiple client accounts, including one of the largest independent power producers in the United States and one of the largest national oil companies in the world.
  • Produced power and oil & gas  market research and competitive intelligence reports.
20082010

Director of Marketing and Communications

POLICY COMMUNICATIONS,  Lakewood, CO

Policy Communications was a full service public affairs firm with offices in Washington, D.C., and Colorado. 

  • Worked on behalf of the Western Business Roundtable, a trade association focused on energy and natural resources issues in the western United States. 
  • Responsible for firm's marketing and advocacy communications campaigns and web site and social media properties.
  • Created a wide range of programand events, including conferences, virtual town hall meetings, webinars, receptions, press conferences, and stakeholder meet and greets.
  • Developed the first-ever Capitol Hill CleanTech Expo, managing sponsorship development, communications and stakeholder engagement, event planning and logistics, and media relations. 
  • Produced the Western Business Roundtable’s Annual Meeting with more than 250 attendees; the program featured more than 70 speakers, including governors, Members of Congress, state and federal regulatory officials, conservation groups, media representatives, and business leaders.
  • Launched @EnergyTopics on Twitter (now my personal site with more than 7,100 followers) and curated the online Western Business Weekly News Round Up.  
20052008

Client Relations Manager, Energy and Environment

FULBRIGHT & JAWORSKI L.L.P., Washington, D.C. and Denver, CO

Fulbright & Jaworski (now part of Norton Rose Fulbright) is one of the largest law firms in the United States.

  • Based in Denver from February-September 2008 and Washington, D.C., from July 2005-February 2008.
  • Produced more than 70 events and programs for the firm's energy practice. 
  • Oversaw marketing, communications, and business development initiatives for the Washington, D.C., and Denver offices, as well as multiple firm-wide energy and environment initiatives. 
  • Launched the firm’s climate change and renewable energy initiatives.
  • Opened the firm’s Denver office; conducted market and competitive research, developed and implemented the integrated marketing, communications, and business development strategy for entry into the new market
  • Established the first client relations department based in the Washington, D.C., office; managed a team of specialists.
  • Acted as thought leadership advisor to senior partners; developed differentiation strategiesconducted speakers training.
20042005

Global Projects Client Relations Coordinator

BAKER BOTTS, LLP, Washington, D.C.

Baker Botts is an international law firm recognized as a leader in the energy and technology sectors.

  • Liaison for international energy and infrastructure business development initiatives centered out of Baku, Dubai, Hong Kong, Houston, London, Moscow, New York, Riyadh, and Washington, D.C. 

COnsulting

2017Present

Stakeholder Engagement and Program Development Consultant

National Geographic Partners, Washington, D.C.
  • Program design and development for the National Geographic and UTC “Urban Expeditions: Exploring Sustainable City Solutions” event at National Geographic headquarters in Washington, D.C. Engagement included speaker and panelist recruitment and audience development and outreach for the program and VIP reception. More than 425 people registered.   
  • Stakeholder engagement (digital and social media outreach) for National Geographic’s CHASING GENIUS Challenge. The initiative outperformed previous National Geographic submissions competitions. 

Education

19921996

BMA

University of Arizona

Classical Vocal Performance/Opera